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Agenda-setting at the Local Level
Jirků, Jan ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The rigorous thesis named Agenda-setting at the Local Level deals with concept agenda-setting and applies it on the research made in local conditions. It is checked to what degree the process of agenda-setting is functional on this level and how in the concrete it expresses oneself. At the same time follows up-to-date trend of research in agenda-setting being characterized by displacement from macro structural level to micro structural level and by replacement of general hypotheses to concrete hypotheses. The rigorous thesis describes relationships among citizens of Nové Město na Moravě including integrated villages as representatives of local public agenda, toll-free fortnightly Novoměstsko that belongs to local media agenda and municipal politicians as representatives of local political agenda. It is based on groundbreaking studies that checked the validity of agenda-setting on the macro structural level and it is used quantitative and qualitative methods that propped oneself upon that studies. The way of fortnightly publishing and the town government were changed in the period between the first and the second research. Therefore, the rigorous thesis also analyzes impact of these changes on the process of agenda-setting.
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Aircraft and railway accidents in Czechoslovakia and in the Czech Republic in 1960 - 2008 in daily press
Šírová, Tereza ; Bednařík, Petr (advisor) ; Jirků, Jan (referee)
Diploma thesis Aircraft and railway accidents in the Czechoslovakia and in the Czech Republic in 1960 - 2008 in the daily press describes ten serious traffic accidents (five airplane and five train accidents), the context and especially the media coverage of these accidents. The thesis describes and compares the media coverage of these accidents in the analysed daily press - in daily newspaper Rude pravo, Pravo, Mlada fronta and Mlada fronta DNES. It shows the changes in the way of media coverage. It also looks for the factors which influenced the way of media coverage. The aim is to show the changes in the methods and results of a work of a journalist and to set them into the historical, political, social and media context. Furthermore, the thesis consists some theoretical parts about aircraft and railway accidents and prevention. The media analysis is contextualised by some relevant media theories and a brief history of media in Czechoslovakia and the Czech Republic in the analysed period.
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Media Discourse Analysis of rigt-wing weblog Altermedia.info
Bártová, Kateřina ; Jirků, Jan (advisor) ; Křeček, Jan (referee)
The thesis called Qualitative Analysis of Media Discourse of the Far-right Blog cz.altermedia.info deals with the discourse analysis of the Czech version of an international project Altermedia.info. Discourse analysis aims at differences between the discourse of the founding editor and the current one and analyses the neo-fascist nature of the blog. The theoretical framework of the analysis is based on the postmarxist theory of discourse introduced by Ernesto Laclau and Chantal Mouffe. The theoretical part of the thesis summarizes the findings of researchers who are engaged in discourse analysis (structuralism, poststructuralism, Michel Foucault, Louis Althusser, Norman Fairclough, Teun van Dijk). The thesis also examines how specific meaning is constructed within the nationalist discourse of Altermedia and to what extent a new team of authors contributed to the change of discourse. The analysis identifies the main nodal points, which are involved in the construction of discourse, and examines the antagonistic processes within the two different editors. Discursive analysis reveals particular inclination of the current discourse of Altermedia for the neo-Nazi ideology, and thus indicates the fundamental antagonism between the founding editors and current one.
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Media Convergence on the Internet - Sociodemographics of the audience and audience research
Labantová, Zuzana ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
Bibliografický záznam LABANTOVÁ, Zuzana. Mediální konvergence v prostředí internetu. Praha, 2011. 126 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Jaroslav Švelch Abstract Media convergence - continuous merging of media determined by new technologies development - is one of the most significant phenomenons nowadays. The theoretical portion of this thesis describes technological, economical and content aspects of convergence. It is emphasizing Henry Jenkins's definition, which characterizes convergence as change in audience behavior, their active media content consumption. This contrast between passive audience of old traditional media and active audience of convergence media is a premise of following empirical portion of the thesis. It aims to assign socio- demographic characteristics to these contradictory descriptions. Audience of MF DNES, Rádio Impuls and TV Nova are elected as representatives of traditional audience and their profile is compared with iDnes.cz, Impuls.cz and nova.cz users characteristics. Methodologically, the thesis uses a quantitative analyze of dates gained from continuous big media researches realized in the Czech Republic. The thesis focuses also on these...
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Meaning and development of traffic information and its specifies
Marková, Veronika ; Trampota, Tomáš (advisor) ; Jirků, Jan (referee)
Diploma thesis "Meaning and development of traffic information and its specifics " deals with function of media, interactivity, news genres and traffic information as a necessary part of nowadays society. It also looks at the media and their meaning in the process of distributing traffic information. The diploma thesis also charts the behaviour of subjects, that are professionally dealing with traffic information. It focuses on news systems and individual broadcasting, that are distributing information about traffic. It also evaluates process of distributing traffic information as a welfare service. The thesis prove that such information are helpful to the public. Timely inteligence and realistic information may help not just the individual drivers, but also to the society as the whole, to the environment and the economy of companies as well. The diploma thesis denotes the beginning of first local system, that collects, processes, distributes and keeps traffic news - Integrated system of traffic information, these information are available for everybody, who applies for them, service is free of charge. Mainly media use this system. I also try to bring closer some technical inovations in traffic broadcasting, that made milestones in this relatively new discipline of mass communication.
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History and development of Playboy Enterprises, Inc.
Truhlářová, Linda ; Jirků, Jan (referee) ; Köpplová, Barbara (advisor)
Diploma thesis "The History and Development of Playboy Enterprises, Inc." deals with a rise of Playboy Enterprises, Inc. It considers creation of men's magazines since 19.century, creation of Playboy magazine and describes a personality of its editor-in-chief Hugh Hefner. Diploma thesis follows development of Playboy magazine every decade since 1950's and records every important dates and projects of publishing house. It deals also with another business of Playboy Enterprises, Inc., which controls another media - television, movie, internet, radio and mobile network and also produces licence good as textile, jewels or customer's goods with Playboy logo rabbit. I cannot miss mentioning management of American team, which stand behind magazine and power of the whole company. I mention also rise of Playboy magazine in the world and expansion of Playboy trademark. There was the first Playboy magazine in 1991 in the Czech Republic and prospers up to this date. Therefore I pay to Czech edition a few chapters in the thesis. At the end I summarize current situation of Playboy Enterprises, Inc. and how it deals with the current economic depression.
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History of Czech railway press after 1989
Suchomel, Jiří ; Jirků, Jan (referee) ; Köpplová, Barbara (advisor)
Bachelor thesis "The History of Czech Railway Press after 1989" provides a comprehensive picture of the Czech media landscape formed by the railway press. The development of the railway press reflects not only the changes in the industry but also the changes in the Czech society as a whole. For this purpose, the text also mentions the period before 1989 in order to set the modern history in its historical context. The thesis points out the continuity across publications and divides them into several categories. The thesis also explores the level of editorial independence of the researched periodicals. In this respect, the text is rather an overview -- a mix of compilation and comparison that reveals a potential for further study in a more analytical way. Despite the railway being a relatively specific environment the presented concepts can be applied in other fields.
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Social use of internet communication in the local environment of a small town
Vejříková, Jana ; Jirků, Jan (referee) ; Reifová, Irena (advisor)
Diploma thesis "Social Use of Internet Communication in the Local Environment of a Small Town" deals with the social aspects of the internet use within the local everyday life of the inhabitants of a small Czech town. In the theoretical part, it especially focuses on the characteristics of the internet as a communication media and new technology, it tries to find the relationship between the virtual and real world, it deals with domestication of the internet and everyday life in cyberspace, and also with the field of ethnography and its history. Furthermore, the diploma thesis aims, in separated chapters, at the concept of audiences in historical context, their typology, activities and social use of media. The problems of globalization and internet literacy were also included. The practical section was dedicated to a research based on observation and semi-structured interviews which set a goal of revealing the specifics of the internet use in the local environment of a small town.
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The moderation and regulation of discussion forums on the Czech news websites
Netrvalová, Sabina ; Jirků, Jan (advisor) ; Podzimek, Jan (referee)
With the so called Second internet era and the creation of Web 2.0, the amount of the internet users, who participate in creating its contect, has rapidly expanded. Open communication between the recipients and the producers of the media messages, and the wider possibilities to give a feedback as an online media reader are typical for this ongoing period. One of the ways, how to give a feedback, are the discussion forums below the articles. These discussion forums has changed in recent years and most of the Czech online media have started to moderate them or control them. The discussion forums are also not any longer anonymous. In this thesis, I am describing the discussion forums of the three most read Czech news websites - Novinky.cz, iDNES.cz and Aktuálně.cz. On the base of the analysis of the rules of a discussion and the interviews with the discussion administrators, I am describing, how many people in these media organizations work as the discussion administrators and how they moderate and control the posts. I am also dealing with the rules for the people, who want to také part in the discussion forums, whether they can be anonymous and if there are any specified rules, how to behave.
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Reportér - new magazine in the era of media convergence
Svobodová, Anežka ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
The era of media convergence brings new challenges for traditional media. Print magazines don't want to lose their readers, who are moving towards on-line media. The readership of print media is decreasing. Through internet, people gained access to information and therefore they push media to publish news as soon as possible. The emphasis on speed and effectivity is in conflict with presenting only information that have been doublechecked. This thesis is focused on analysing new Czech magazine Reportér, that was launched in year 2014. The magazine presents slow-journalism trend and offers timeless reading. It's the first magazine with this concept on Czech market. Every month it brings readers reportages from business, culture or society. Reportér magazine has also an on-line version. It includes all issues of the magazine that have ever been published, as well, as special stories that are only on-line. For this thesis, a research have been provided. Its goal was to find out whether are people interested in subscribing for digital archive of some print media and what is their attitude towards new media. The research have shown that people mostly use on-line news websites as sources. They are not interested in purchasing digital form of print media.
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