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What the music in Czech television commercials consist of
Blažej, Jáchym ; Vranka, Marek (advisor) ; Hroch, Miloš (referee)
The study "What does music in Czech television commercials consist of?" deals with music used in television commercials. In particular, what the music consists of, how its selected elements work and how they are applied in commercials. The work is divided into two parts - theoretical and practical. The theoretical part introduces the subject area - advertising, television advertising, music and music in advertising and their individual selected elements, followed by the research part. In the research part, the chosen research methodology is first introduced and justified and then the data resulting from the quantitative analysis of selected elements of music in 100 television commercials are presented. It is answered what the general characteristics of music are, what instruments are included in it, what sets of tones it consists of and how the selected elements apply to the advertisement and to themselves. The general properties are understood as how many ads the music is contained in, its length relative to the total length of the ads, its level of activation - here the unifying properties of tempo, dynamics and rhythm, and some other properties. Next, the different identified musical instruments included in the music are presented and, in selected cases, their use is justified in terms of...
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Subcultural identity of two musical subcultures in the Czech Republic - Hip-Hop and Metal
Vejvoda, Jan ; Lütke Notarp, Ulrike (advisor) ; Hroch, Miloš (referee)
The focus of this work is on the subcultural identities of two dominant music subcultures in the Czech Republic and specifically their discourse. In the theoretical part of the work, culture and subculture are first defined. Subsequently, the basic theories of discourse in a subcultural context are described. Both subcultures are then described in this work from their first appearance in the Czech cultural sphere to their current state. The practical part of this work explains the research method used, namely discourse analysis of text. The results of this analysis are then presented in the form of selected relevant elements, which are subsequently described in the context of the respective subculture. The conclusion of the work discusses both subcultural identities and compares them. The aim of this thesis is to describe subcultural identities of hip-hop and metal subcultures in the Czech Republic through discourse analysis. The main sources for the theoretical part of the work are primarily professional literature focused on culture and discourse, as well as academic papers that address the analyzed subcultures. For the practical part, selected online magazines that publish articles on hip-hop and metal themes were analyzed.
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Comparison of rap lyrics contents in the USA and the Czech Republic
Beránek, Antonín ; Halada, Andrej (advisor) ; Hroch, Miloš (referee)
This bachelor thesis deals with a comparison of the content of trap music lyrics in the USA and the Czech Republic. It examines eleven Czech and eleven US songs with the aim of finding out in which topics the lyrics from both countries differ. I hypothesize that the differences in the themes present in Czech and US rap song are due to different socio-cultural influences. The theory part deals with the definition of the basic concepts related to the topic, the history and development of the genre in both countries and the socio-cultural background which influenced the emergence of rap and it's subgenre trap. In addition, it also examines the rap audience, trying to define whether/how rap fans differ from the general population, and in doing so, aiming to provide a better understanding of the connection between the genre and its fans. The final theme discussed in the theory part are streaming services, mainly YouTube, which was used for the purposes of the research. In the empirical part, qualitative content analysis is used to answer the following research questions: (1) How does the frequency of themes contained in the most listened to songs written by Czech musicians and US musicians differ? (2) Is there a greater representation of original trap music themes in songs currently produced in the US...
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Evaluation of Metabolism and Excretion of Endogenous Substances and Xenobiotics
Uher, Martin ; Hroch, Miloš (advisor) ; Peš, Ondřej (referee) ; Štěrbová, Petra (referee)
Despite the significant progress in analytical techniques, the development and validation of methods for determining endogenous compounds is still a challenging task due to the natural presence of the analyte in the investigated biological matrix. In contrast to xenobiotics, which do not normally occur in biological material, endogenous substances represent a fundamental problem leading to the impossibility of obtaining an analyte-free sample, the so-called blank, which is used in the development and validation of a new method for the preparation of reference samples. Several generally accepted procedures to solve this problem are described, such as the use of surrogate matrices, analyte-purified matrices, or surrogate analytes; however, the used procedures do not always meet the requirements for developing a reliable analytical method according to the given guidelines and regulations. This study aimed to propose an alternative approach in the preparation of validation reference samples while preserving the original biological matrix and solving the problem with the natural presence of analyzed compounds in these samples and, subsequently, apply the validated method as part of metabolomic studies focused on the research of selected liver diseases. The presented procedure is based on the standard...
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Linguistic Analysis of Internet Hip Hop Magazines
Vokatá, Lenka ; Schneiderová, Soňa (advisor) ; Hroch, Miloš (referee)
The thesis deals with the language used in online hip hop magazines. The objective is to describe the language that is characteristic of such magazines. The language is analysed against the backdrop of journalistic style and its genres, and the standard language norm. The language analysis includes articles published in Bbarák and HipHopStage magazines. The thesis also defines hip hop and briefly describes its history, including the beginnings of hip hop music journalism. The practical section of the thesis provides a language analysis of articles published in the selected magazines. It describes the composition of the articles and focuses on the ways to connect with readers. The section also focuses on the orthographic quality of the articles. The final outcome of the analysis is a description of individual language levels, while highlighting characteristic features of the language in online hip hop magazines.
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Sang culture: a pessimistic subculture in the Chinese Cyberspace
Cai, Qingyun ; Miessler, Jan (advisor) ; Hroch, Miloš (referee)
CHARLES UNIVERSITY FACULTY OF SOCIAL SCIENCES Institute of Communication Studies and Journalism Qingyun Cai Sang Culture: A Pessimistic Subculture in The Chinese Cyberspace Master Thesis Prague 2022 Abstract Since the reform and opening-up, China's economy has maintained rapid growth. However, since 2008, economic growth has shown a slow trend, and Chinese society is entering a "new economic normal". As China is currently in a period of social transformation, there are problems such as excessive housing prices, a widening gap between the rich and the poor, increasingly severe class solidification, and an unsound social security system. Against such a social background, the Sang culture emerged in 2016, which is opposite to the positive energy ideology advocated by the Chinese mainstream culture. It has the characteristics of negativity, self-mockery, and depression, which the Chinese youth group has dramatically resonated with. Mainstream news media represented by the People's Daily generally regard Sang culture as a kind of youth spiritual opium and a problematic subculture. The popularity of any subculture has its deep-seated reasons. Therefore, this thesis will combine the methods of Critical Discourse Analysis and Qualitative Content Analysis to research the significance of Sang culture on the Chinese...
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Gender Stereotypes in Japanese Anime on the Example of Films Made by Studio Ghibli
Říhová, Pavlína ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
This master thesis examines representation of women and men in Japanese anime on the example of films by the Japanese Studio Ghibli. The aim of the work was to find out whether and possibly how gender stereotypes are reproduced, whether these stereotypes change over time and what is related to their possible immutability. The research was conducted as a part of case study. Using grounded theory, all Ghibli Studio films were analysed and five main categories were created. The results of the analysis were compared with the findings of another research on a similar topic.
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The evolution of czech hip hop media from subculture to mainstream
Mrázková, Marie ; Hroch, Miloš (advisor) ; Podzimek, Jan (referee)
This Master's thesis focuses on the history of the hip hop subculture and the character of rappers and female rappers. The aim of this thesis is to analyze chosen hip hop media in the Czech Republic and to determine what is content and also linguistic characteristic of the chosen Czech hip hop media and further to determine the role of rappers and female rappers therein as well as gender balance of the examined media content. The thesis is divided into two sections, this being theoretical and methodical section. The theoretical section firstly examines the history of the hip hop subculture from the global perspective and its evolution in the Czech Republic. The first part of the history section focuses on the main milestones of the hip hop subculture history with the prevailing orientation on music, hip hop media, and other channels of its distribution. In the chapter describing the evolution of hip hop in the Czech Republic the thesis focuses on the development of the music genre, the introduction of the significant interprets and connection of the context with the other aspects of distribution of the hip hop subculture into the mainstream. The following chapter in the theoretical section which explores the evolution of academic subculture studies, cultural studies, and post-subcultural...
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How the czech music magazines contributed to the process of comercionalization of electronic dance music?
Vacek, Vojtěch ; Hroch, Miloš (advisor) ; Groman, Martin (referee)
This diploma thesis deals with the role of a printed music media in the process of commercialization of electronic dance music in the Czech Republic in the early 2000s. The research is based on the theoretical approach of subcultural studies, more specifically on the Chicago school. The theoretical part is focused on the definition of terms such as subculture, moral panic, subcultural capital and commercialization. The empirical part is focused on qualitative research of selected media, consisting of content analysis of contemporary periodicals and semi-structured interviews with selected media editors. In total, 134 issues were analyzed and four interviews were conducted with respondents as part of the research. The results show the role of selected magazines as subcultural media, which significantly contributed to the development of electronic dance music in our country. Using the obtained results, the work defines the main events and meanings by which the selected media influenced the dance music scene of that time. 1
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Punk's not dad - A radio documentary concerning the transmutation of life values of members of the punk subculturer
Trajerová, Magdalena ; Gulda, Jana (advisor) ; Hroch, Miloš (referee)
This practical work Punk's not dad - A radio documentary concerning the transmutation of life values of members of the punk subculture regarding the upbringing of children, as the name suggests, is dedicated to the change in the life values of punk subculture members due to raising children. Based on interviews with five protagonists and reportage footage from the punk environment, it answers the question of how punks work with values such as rejection of the future, resistance to the system or, for example, denial of authorities, in raising their children. The theoretical part of the thesis describes the specifics of radio production. Furthermore, the work contains definitions of basic radio genres with emphasis on the radio documentary, which is the main outcome of my work. The next section looks at punk and how this movement can affect a young person. In the last part I present my work. I deal with the aim of the document, the selection of the main protagonists, the script, the job description and the chosen methodology.
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