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Internet business specifications
Rýdel, Tomáš ; Očko, Petr (advisor) ; Lipková, Helena (referee)
(in English): The main goal of diploma thesis is to describe the internet business specifics with focus of identifying the causes of success or failure of companies on the Internet. At the theoretical level in context of thesis is to characterize the influence of the Internet on business principles and give to the reader a complete picture of its impact on current business. Following the main aim of the theses will need a virtually explore the possibilities which offer 21st century in the integration of modern business tools that allows smoother access to corporate infomation and knowledge and If their effective optimatization is the key to a uccessful business on the internet. The contribution of this thesis is to evaluate the practical challenges for companies which brings continual development of information and communication technologies that can be used for support of decision making in selecting an appropriate combination of business tools.
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Comparison of the region Střední Morava and the Swedish region Västra Götaland in area of information society development and regional innovation strategies
Šnajdarová, Dagmar ; Očko, Petr (advisor) ; Lipková, Helena (referee)
ŠNAJDAROVÁ, Dagmar. Comparison of the region Střední Morava and the Swedish region Västra Götaland in area of information society development and regional innovation strategies. Prague, 2013-08-09. 89 p., 4 p. attachment. Diploma thesis (Mgr.). Charles University in Prague, Faculty of Arts, Institute of Information Studies and Librarianship. Abstract The main purpose of the master thesis is to highlight a development state of information society and innovation in Střední Morava region, to compare the Czech region to the Swedish Västra Götaland region, and to find factors influencing the regions development. A developed information society and a well functioning innovation environment are indicators of population wealth-fare in a region. Strategic documents, statistical data and projects are taken into account. The documents, the data and the projects are closely connected with development of information society and innovation environment in the chosen regions. Activities like regional innovation strategies and strategies for development of information society enforced on regional level allow better usage of local potential and specific region conditions. The efficiency of the strategic behaviour is based on collaboration of all regional parties, in effective human and financial resource allocation, and in...
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Analysis of Information Sources for Development of Software Application for Printing Industry
Urbánek, Matyáš ; Basl, Josef (advisor) ; Lipková, Helena (referee)
Diploma work is targeted on analysis and description of information sources for software application and management information systems in printing industry. At first information needs and information overloading are shortly defined. Next are descripted concepts of printing industry, software for printing industry and relatives concepts of management information systems and workflow systems. In next chapter keywords for information retrieval was arranged in hierarchical tree structures. Core specialised journals and usefull information sources were found within information retrieval. In work are involved both deep web sources and surface web information sources. Found information object are descripted and cited by ISO 690. At the end of work are given categorised bibliographic lists and simple web page project for specialised information portal.
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Analysis of ERP Systems on the Czech Market
Tlatla, Petr ; Souček, Martin (advisor) ; Lipková, Helena (referee)
A dissertation deals with analysis of business information systems, which are offered to medium-sized companies. A target of my dissertation is to provide relevant information to staff members, who are faced with a decision of choosing business information system. The first part of my thesis is attended to theoretical level of ERP system. It characterizes ERP systems, their history, architecture and their implementation problem. Next chapters are targeted to Czech market area with business information system. Main part of my dissertation is formed by analysis and interpretation of information, which have been provided by respondents, who offer inland ERP product given to segment of small to medium-sized corporations. At the close are chosen key guides summed up.
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Strategic plan of optimalization information needs in company Weiler s.r.o.
Dvořáková, Michala ; Očko, Petr (advisor) ; Lipková, Helena (referee)
This diploma thesis deals with issue of optimization of information needs in engineering company Weiler s.r.o. This work consists of otheoretical background, on which is established practical part, which contains strategic analysis of companies environment and information needs. There is processed strategic plan of optimization in three alternatives on these foundations - pessimistic with no change in the company, realistic, which counts with use of one information worker and optimistic, which counts with establishing an information department in the company. The final plan is elaboration of realistic alternative including financial plan, which contains the electivity calculation.
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Brand Building and Management in Social Media
Jindra, Martin ; Lipková, Helena (advisor) ; Šlerka, Josef (referee)
Brand Building and Management in Social Media This present paper deals with brand activity in social media environment. Brand which has functional and also symbolic meanings serves as a link between product, service or business and (potential) customers. Brand's value is therefore influenced by a lot of factors. The text puts brand's movement into a wider theoretic context of the onset of new forms of communication (network communication many-to-many) and reveals how to manage the brand in this environment of social media which is so different from mass media world. Recommendations are made how to work with the community and content around the brand. Assuming quality monitoring social media can bring benefits also to the brand, not just consumers. Discussed are in particular following benefits: customer care, brand tracking, evaluating advertising campaigns, getting feedback and suggestions for improvements and alert system. The mixed research explores social media listening, it monitors the three brands of Czech mobile operators and then their representatives analyze the measured data. There are also presented the actual activities of these brands in the Czech social media environment.
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Current possible arrangements for a company's document management and circulation
Kučerová Zrálíková, Václava ; Pokorný, Jan (advisor) ; Lipková, Helena (referee)
The thesis analyzes the area of enterprise content management (ECM), identifies its relation to other business applications and defines various stages of the life cycle of documents. It also describes individual components of ECM, including the technologies covering these components. A tool for managing and storing documents (DMS) in ABC company is presented in more detail in the practical part. The Exact Synergy Enterprise software demonstrates its advantages and disadvantages affecting document management and operational problems that this kind of software may carry.
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Brand management in social media
Jindra, Martin ; Lipková, Helena (referee) ; Očko, Petr (referee)
Brand Management in Social Media Abstract This present paper deals with brand activity in social media environment. Brand which has functional and also symbolic meanings serves as a link between product, service or business and (potential) customers. Brand's value is therefore influenced by a lot of factors. The text puts brand's movement into a wider theoretic context of the onset of new forms of communication (network communication many-to-many) and reveals how to manage the brand in this environment of social media which is so different from mass media world. Recommendations are made how to work with the community and content around the brand. Further, it introduces new marketing tools in social media such as word-of-mouth, recommendations or viral marketing. Assuming quality monitoring social media can bring benefits also to the brand, not just consumers. Discussed are in particular following benefits: customer care, brand tracking, evaluating advertising campaigns, getting feedback and suggestions for improvements and alert system. The mixed research explores social media listening, it monitors the three brands of Czech mobile operators and then their representatives analyze the measured data. There are also presented the actual activities of these brands in the Czech social media environment.
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Information range of intelligence agencies in terms of Information Studies
Poubová, Martina ; Vlasák, Rudolf (advisor) ; Lipková, Helena (referee)
(in English): Diploma thesis "Information range of intelligence agencies in terms of Information Studies" deals about work with information in intelligence agencies. It describes and evaluates application of field of Information Studies in information support of intelligence agencies. It monitors the functioning of information services, acquisition and processing of information inside agencies. Generally describes an area of agency news service and in detail it covers the whole range of intelligence agencies, including a description of selected international and national agencies. An important part of the work is practical comparison and evaluation of selected criteria of agencies. Through the use of this comparative analysis it was possible to infer the activity and incidence of agencies in the market and determine their success. The obtained results point out that the key positions have a large global news agencies, but also demonstrate that depends on the size of the state in which it operates and the overall tradition of the agency. Not only thanks to the analysis, but also through the study of professional sources, focused on the topic, it is possible better understand the function and operation of the intelligence agencies.
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