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Marketing activities Euromedia Group in 2011-2013
Janků, Michaela ; Halada, Jan (advisor) ; Ježková, Tereza (referee)
The aim of the thesis "Marketing activities Euromedia Group in 2011-2013" is to present the marketing communications of one of the strongest publishing houses in the Czech Republic: Euromedia Group. The company also owns a nationwide distribution network through which it gets its titles to all households, bookshop networks, supermarket chains or to booksellers and also one of the biggest reader's club in the country. At the beginning of the thesis the company is introduced, including its history and rules of membership in the reader's club. The following chapters focus on its marketing activities. They include the current members care, recruit new members recruitment and book events for the public. The thesis addresses also support of Czech authors and the Knižní klub Literary Award that is one of its tools. The promotion of books in various media is explored in the final chapters. Powered by TCPDF (www.tcpdf.org)
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Last play of Thomas Bernhard "Heldenplatz" and its picture in contemporary austrian press
Marešová, Petra ; Köpplová, Barbara (advisor) ; Ježková, Tereza (referee)
My bachalor thesis offers analysis of medial coverage of the indignation caused by publicizing and staging of Thomas Bernhard's play Heldenplatz. Through qualitative content analysis, I compare newspaper articles published before and, also, after the opening night of this play in particular newspapers of temporary Austrian press. With the help of articles published in the Profil, Salzburger Nachrichten and Neue Kronen Zeitung, I present how mass media are able to stir deprecating reactions and how they develop technique of scandalization, how they use stereotypes to influence public opinion, or, how they reflect upon each other. I also take a deep look into several concepts, which gradually became a part of discourse in mass media and society. In the first place, it is a piece of rhetoric "Freiheit der Kunst", meaning "art freedom / freedom in art", next, calling the author "Nestbeschmutzer", at the time a popular label, and calling the director with the humiliating expression of "Piefke" and "Schuft". A number of newspaper articles which were published after staging Heldenplatz was far smaller than a number of articles published prior the opening night. Scandalousness of both Bernhard's drama and its later first performing was still deepened by the Neue Kronen Zeitung tabloid. However, the Profil...
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Media in Czech Fine Arts
Ježková, Tereza ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
The thesis Media in Czech Fine Arts deals with the relationship between media and fine arts. The thesis aims to find, among other things, whether media can be considered a distinct theme in arts. The objective, methodology, and resources utilized are all addressed in the first chapters. A brief overview of how the topic was addressed in foreign fine arts follows; this was the main inspiration for the pursuit of this work. The main part consists of a selection of works of art where the topic of media appears and where the author of the work was a Czech fine artist. The thesis focuses mainly on painting, drawings, graphic arts and sculpture. The artworks are sorted into several subheads, primarily by the topic they portray, then chronologically. Each thematic unit makes a connection between history and theory of media, and the history of art.
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The issue of death and its psychological potencial
Ježková, Tereza ; Štětovská, Iva (referee) ; Šípek, Jiří (advisor)
In this study we wanted to explore, if there exists a relationship between spiritual orientation of people and their attitude to death. In the theoretical part, there were this two subjects (spirituality and death) described, explained and related to other important issues (for example: fear of death, the spiritual clime in the modern society, spiritual growth and motivation for the spiritual way of life, spiritual care of dying people etc.). This part discusses three representative kinds of spirituality too - the Christian reigion, the Buddhist spirituality and the "faith of atheists" - especially in their relation to death. In the empirical part we used a modified version of The Test of Colour Semantic Differential to verify that there exists greater integrity between conscious and unconscious dimension of attitude to death among the people with clear-cut spiritual orientation. Howewer, the results of the research haven't made it possible to falsificate the zero hypothesis.
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Mechanism of patients with anorexia nervosa
Ježková, Tereza ; Šivicová, Gabriela (referee) ; Hrachovinová, Tamara (advisor)
The Defence Style Questionnaire which assesses three factors of defence mechanisms ( mature, neurotic, immature) was completed by 44 anorexie women aged from 14 to 30 years, and 121 healthy women. The Thematic Apperception Test used to assess ego developpement and defence was completed by 15 patients. We found that the anorexie women differ from the healthy population in use of neurotic and immature defence mechanisms. In contrast, no difference was found between restrictive and purgative patients who do not differ in any factor of the Defence Style Questionnaire.
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NEW ON THE „OLD“ – Brno, Bratislavská - Stará Corner
Ježková, Tereza ; Beránková, Eva (referee) ; Kratochvíl, Jan (advisor)
Building has six full above ground floors and two underground floors. Two six floor buildings are block of flats and the middle two floor building has a function of mall from which goes underpass to the square. This building has the function of mall. All three buildings has common underground floor- entering area, commercial area, restaurants, fitness, From third to sixth floor are flats. Roof of the lower building is roof garden.
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The Gallery of Brno Grand Prix
Ježková, Tereza ; Boleslavská, Yvona (referee) ; Žalmanová, Petra (advisor)
The main purpose of the diploma project is to redesign an object of the Brno Grand Prix areal. The design case study is a second step after an urban project analyses created in the pre - diploma project phase. The main aim of the diploma design studio is to produce a new impulse in the whole nearby area of the Brno Grand Prix by finding a new purpose for the city's iconic areal and creating a decent and representative place for exhibition of the extensive history of Czechoslovak Motor sport.
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The monetary policy of the European Central Bank
Ježková, Tereza ; Koderová, Jitka (advisor) ; Vránková, Martina (referee)
This thesis deals with the monetary policy of the European Central Bank. At the beginning of the work is described historical development. The next section focuses on the implementation of monetary policy, including the performance goals in the first twelve years of operation, with emphasis on the consequences of the global financial crisis. The last section summarizes the problems of the euro area financial and economic crisis of the years 2007/2008. In addition to the ECB's response to the crisis in the form of non-standard measures is decommissioned range of issues relating to fiscal policy and debt crisis euro area.
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Comparison of LSE, DB and SWX
Ježková, Tereza ; Veselá, Jitka (advisor)
This work deals with three important capital markets in West Europe -- London Stock Exchange, Deutsche Börse and Swiss Stock Exchange. It tries to charakterize some elements of the compared stock markets on the basis of available data, and in that way to describe both different and common features. The aim of this study is to compare these three stock exchanges.
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