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Design and run the e-shop connected with social networks
Brejcha, Jan ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
The theme of this diploma thesis is design and run the e-shop with airsoft improved airsoft parts and accessories. However, the creation of the e-shop have to be for free. The e-shop will be connected with the same name site page on the social network Facebook.com, where the products will be primarily promoted. To this end, it is necessary to map and explore the possibilities for creating online store for free. Simultaneously, deploy and optimize the Facebook page mentioned before. Partial aim of this thesis is to use tools of Competitive Intelligence at the created Facebook page and on the Facebook pages of competition, to obtain important information for better or for more favorable treatment of Facebook page related to the e-shop.
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Google+ implementation in order to improve communication effectivity within workgroup
Peter, Martin ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
Diploma thesis is focused on electronic social networks and implementation of these networks inside a work association from information technology industry. The thesis is divided into two main parts which systematically follow each other. In theoretical part the chosen online social networks are described with highlights of possible usage in professional association. Also the usage of these networks in Czech Republic is compared and analyzed. Next in line are shown current standards in business communication and these are then softly connected to an explanation, why some kind of electronic social networks should be used in a company, regarding the law. The applying part describes the researched professional association and analyses problematic situation which is solved in this writing. Using the Multiple-criteria decision-making method an electronic social network which suits best is picked for usage in researched association and then implemented in real life. Data collected after implementation from user feedback is used to cast a résumé, whether the process went well or not, and the lasting result on communication effectivity from both management and employee views. Based on the result mentioned above, a bonus set of advices and possible innovations which the association should obey when using implemented electronic social network is included.
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Analysis of Internet marketing in particular organization and application of new approaches.
Sedláček, Martin ; Střížová, Vlasta (advisor) ; Říhová, Zora (referee)
The main target of this work is to monitor the current status and advancement of Internet marketing at pre-arranged trading company. From analysis to draw conclusions, submit them to the guidance, recommend next steps, let it them approve and begin implementing the newly proposed solutions. The author discusses how detailed survey of the current marketing market and customer analysis of the company due to the best possible choice of appropriate marketing techniques. The aim is to streamline the work, save costs, increase conversion rates, and increase the competitive advantage of the customer company. Practical steps are based on theoretical knowledge acquired before and during the creation of this work. The result already is deployed Internet marketing strategies. All the practical work is carried out in the customer enterprise on real data with real Budge on a real goods. The practical part includes evaluation of new marketing techniques, comparison with the prior and subsequent recommendations for the future.
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Social networks in educational process
Prosek, Petr ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
This work provides a look in on the social learning theory. Defines an educational process and educational theory of connectivism. Also this work will look into ICT tools and their evaluation in educational process with their suggested requirements. Finally it will be introduced a case study, an electronic questionnaire focused on a group of college students and analyse which ICT tools are they using with comparison of derived data.
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Social CRM as a Component of ERP
Králová, Veronika ; Basl, Josef (advisor) ; Pour, Jan (referee)
The submitted diploma thesis talks about evolutionary stage of classical CRM solution called Social CRM (also known as CRM 2.0 or SCRM). The goal of this work is to map a current offer at the market with SCRM and to compare it with the demand of Czech companies. The theoretical part explains all the basic terms associated with the topic, a short history and current evolution on the market. The work also identifies summary of various groups of Social CRM tools, which are currently widely used and tries to outline their functions. The main part of the study is the practical section which contains two kinds of surveys. First is devoted to Social CRM in terms of current and potential users of social networks for small and medium-sized enterprises in Czech Republic. The goal of the second survey is to discover the current situation and future evolution of Social CRM among suppliers of ERP solu-tions. Results from these two surveys are presented and widely discussed.
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Possibility of using social networks to support business in the real estate industry
Zmátlík, Rostislav ; Molnár, Zdeněk (advisor) ; Feige, Tomáš (referee)
The aim of the Master of Thesis is to recommend the most appropriate combination of tools of various social networks to support the business activities in the Real estate market. The theoretical part of the work acquaints with the principles of social networking and the reason for its use in business. In addition to the positive impact of using social networks while implementing business the work also describes their negatives. Despite the fact that social networks are very popular nowadays, their use is not suitable for presentation of all kinds of business activities. The work includes a chapter dealing with the specifics of the real estate market and a chapter introducing tools of the selected social networks, which are mainly used by the estate agents to support their business activities. This is due to ability to assess the connection in using social networks in the real estate business. The practical part of the work deals with analysis of using particular tools of four social network sites -- Facebook, Google Plus, Twitter and YouTube by twenty leading Czech real estate companies. Based on the received results and the author's own practical experience, the work suggests recommendation of an appropriate combination of the social network tools that in practice lead to the efficiency increase in communication with customers and to the transparency increase of companies in general.
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communication in the internet enviroment
Chadima, Antonín ; Řezníček, Václav (advisor) ; Čermák, Radim (referee)
This bachelor thesis deals with the issues of communication in the internet enviroment. The theoretical part of the thesis provides definitions of several basic terms such as: internet, communication, media, information and social networks. The second part of the thesis, practical application, critically reflects issues of communication over the internet. This part then describes the abscence of body language and universalism between internet users. The second part of the thesis also discusses security risks present in communication on the social networks. The critical reflection's results are then used to create a SWOT analysis. The results of this analysis are presented at the end of the second part of the thesis. The conclusion of the thesis focuses on possible precautions that could assist in alleviating the aforementioned risks that communication over the internet carries.
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Trends in analytical CRM
Heřmanský, Michal ; Šperková, Lucie (advisor) ; Jašek, Pavel (referee)
This thesis describes major trends in the field of analytical CRM. The goal is to identify those trends and compare them with current situation on the CRM market. The thesis is devided among several parts. In the opening part is described Customer Relationship Management and architecture of CRM system. The next part discribes analytical CRM and its standard ways of using. The main part of the thesis is identification of trends. Idetificated trends are characterized and compared with situation on the market. The contribution of this thesis is summarizing current trends in CRM analytics and comparsion of those trends with current CRM market situation.
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