|
|
The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)
Dušek, Petr ; Bednařík, Petr (advisor) ; Kraus, Jiří (referee)
Rigorous thesis "The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)" deals with propaganda in the sports journalism. Its aim is to evaluate how the Czechoslovak press reported about successes of one of the best domestic athlet Emil Zatopek at the Olympic Games in London and Helsinki. I defined a hypothesis, based on specialized literature and observation, that journalists exploited Zatopek's triumphs for propagandistic reasons, and presented the successful athlet as a socialist hero. I verified this hypothesis by means of quantitative content analysis of the journals Rude pravo and Lidova demokracie. I defined two secondary hypothesis as well: The news coverage of the Olympic Games in 1952 was more propagandistically damaged than the Olympic Games in 1948, and the news coverage by Rude pravo of both Olympic Games was more propagandistically damaged than by Lidova demokracie. In the analysis I measure the propagandistic damage of the articles, the photos and the representations of Emil Zatopek. The whole research has a deep theoretical background, which includes a definition of propaganda, an outline of the cultural policy 1948-1952, and a definition of the "hero" concept based on different conceptions from both sides of the Iron Curtain.
|
|
|
The Olympic Games in Barcelona 1992 as a factor of changes in Catalan nationalistic discourse of political parties
Balík, Jiří ; Matějka, Ondřej (advisor) ; Kasáková, Zuzana (referee)
Interrelation between sports and politics in the specific case of the Olympic Games in Barcelona in 1992 offers a wide range of opportunities to strengthen nationalist tendencies of the Catalan society. This thesis examines how the organization of this event affected the development of Catalan nationalistic discourse of political parties. These changes are analysed on two levels. The first level is the evolution over time - the thesis compares the periods before and after the Olympics and looks at trends across each period. The second level is the development in the level of debate - the thesis looks at the category of political parties, at the category of Catalan politics and at the category of the Spanish nationwide politics, while it analyses the moves of the topics and trends across the levels. Thus, the thesis examines trends of the political discourse in the electoral programs, in speeches at annual meetings at the level of the Catalan parliament and in speeches at annual meetings at the level of national Spanish Parliament. The basic parameters of the research work are themes of language policy, cultural policy, the issue of state structure juristic reform, linguistic forms of the discourses and relation to the Olympic Games. The main basis of this work is the contribution of sporting events...
|
|
|
Sport and international relations on the example of Olympic games in Moscow (1980) and Los Angeles (1984)
Janoušek, Filip ; Soukup, Jaromír (advisor) ; Szobi, Pavel (referee)
The main theme of this work is analysis blending of sport and international relations. This relationship is discussed on the example of Olympic Games in Moscow and Los Angeles. These Olympic Games met with collective boycott of the Western or more preciesly the Eastern block. Boycotts of both of these Olympics Games were associated with the current political situation and with the culmination of the Cold War. The Soviet Union invaded to Afghanistan in 1980.Significant part of the Western world responded to this invasion by announcing a boycott of the olympic games in Moscow. The olympic games in Los Angeles were held four years later. Most of the countries of the Eastern block decided to boycott the games beacause of the fear for the safety of their sport expeditions. The theoretical part of this work describes the main events between sport and internetional relations in the 20th and the 21th century. The practical part is devoted only to olympic games in Moscow and Los Angeles, It is especially focused on the period before these Olympics Games. During these periods it has been decided about the boycott of the games at the high level policy. Final thesis, which is based on this diploma work, is the fact, that the sport is frequently used tool of the foreign policy and it is not very effective.
|
|
|
The Use of Olympic Games for Brand Marketing Communications
Košťálová, Barbora ; Zamazalová, Marcela (advisor) ; Vacek, Jaroslav (referee)
This bachelor's thesis ,,The Use of Olympic Games for Brand Marketing Communications'' theoretically summarizes the theme of the Olympic marketing and sponsorship of the Olympic and analyzes the Olympic symbols which are crucial for this kind of marketing and sponsorship. The aim of this thesis is to assess knowledge of international partners of the Olympic Games and the Czech Olympic team at the Olympic Winter Games in Sochi 2014. The empirical part of this knowledge is based on two questionnaires which are compared and evaluated. At the end of this thesis, there are a few recommendations formulated on the basis of the survey results.
|
|
|
Influence of big sports events on exchange rates
Malý, Vítězslav ; Taušer, Josef (advisor) ; Buryan, Petr (referee)
The subject of thesis "Influence of big sports events on exchange rates" is to analyse movement of exchange rates during sports events. Currency pairs are studied for this purpose in various time periods. Technical indicators from technical analysis are used to identify similar elements in movement of exchange rates. Results of analysis answer the question, whether sports events such as Olympic Games or world championship can influence exchange rate.
|
|
| |
|
|
Mathematics and Sport
PALÁTOVÁ, Petra
The thesis elaborates on relations between PE or sports in general, and mathematics. The author focuses on a practical application of numbers on sports such football, swimming, track and field, downhill skiing and Olympic games. Moreover, the mentioned numerical methods are further used for writing a workbook of model exercises for grammar schools. The thesis is divided into two main chapters ? theoretical and practical. The theoretical part consists of selected sports which are expressed and described by numbers and formulas. In the practical part, a reader can find the workbook of model exercises which has been completed using all the mathematical sources discussed in the theoretical part. There are also correct solutions exercises available for self-studying students.
|
|
|
The Analysis of VisitBritain Marketing Activities
Mészarosová, Jana ; Herget, Jan (advisor) ; Stejskalová, Martina (referee)
This diploma thesis deals with marketing activities of VisitBritain, the British national tourism board. Theoretical part discusses aspects of marketing in travel and tourism with emphasis on destination marketing. The second chapter contains economic indicators of British tourism industry and visitors' perceptions of this destination. The thesis continues with the analysis of Britain Marketing & 2012 Games Strategy 2010-2013 followed by the marketing programme 2011-2015. Since the strategy and programme stem from the great events that recently happened in Britain, this diploma thesis tests the hypothesis whether London Olympic Games 2012 have had a positive impact on British inbound tourism. The last chapter is dedicated to the results of survey which revealed whether young people had been motivated to visit Britain after London 2012 Olympic Games.
|
|
|
Analysis of the age structure of the athletics at the World Championships and Olympic Games from 1970 to 2007
PŇÁČEK, Jan
This Diploma Thesis deal with the age of the top performance of athletes and its development in the World Championships, the Europe Championships and Olympic Games in the 1970 {--} 2007 period. Essential source for this Diploma Thesis was existing data of the birth of athletes, who took medal positions in the competitions. Microsoft Excel was used for processing and evaluating the resulting data. The final output is represented by a series of clearly arranged synoptic tables and charts in which would clearly manifests the progress of the age structure of athletes in the process of reaching the maximal achievements. The results of this research can serve not only for the statistic purposes but mainly for assisting the sport trainers with building their training units.
|
|
|
Greek debt crisis: Olympic games as an accelerator?
Tůma, Jan ; Mičúch, Marek (advisor) ; Kovanda, Lukáš (referee)
The paper investigates the impact of macroeconomic aggregates in Greece on ability to sustain debt repayment for the years from 1981 to 2009. Theoretical framework is mapping a development of macroeconomic indicators in Greece during last 30 years emphasizing the indirect consequences of fast-growing public debt. The results in empirical part show a positive and significant impact in government's budget deficit and orientation of governing party on the debt repayment. The amount of investments put into organizing Olympic Games in Athens 2004 have not had consequently shown negative effect on public debt accumulation. Some flaws and limitations of analysis are discussed.
|
guest ::
