|
|
Corporate Logo of Starbucks and its Semiological Analysis
Gundová, Karolína ; Kladný, Tomáš (advisor) ; Poštulka, Filip (referee)
This thesis focus on semiological analysis of selected corporate logo. Logos are part of the corporate identity and they are surrounding us all the time. Our society is overloaded with logos and that is main reason why logo has to be well remembered, easily recognized and connected with the brand. Logo is a conjunction of graphic design and marketing strategies. From the semiological point of view, this thesis is based on Roland Barthes's theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation, connotation and myth. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful. Keywords logo, semiology, marketing semiotics, graphic design, corporate identity, myth, conotation, denotation
|
|
|
Corporate Logo of Starbucks and its Semiological Analysis
Gundová, Karolína ; Kladný, Tomáš (advisor) ; Řehořová, Irena (referee)
This thesis focus on semiological analysis of selected corporate logo. Logo is visual identity of brand. Visual identity is a part of corporate identity. Logo is a conjunction of graphic design and marketing strategies. This thesis is based on semiotics theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation and connotation. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful.
|
|
|
Typology of totalitarian art
Janská, Lenka ; Špirk, Ivan (advisor) ; Daniel, Ladislav (referee) ; Pech, Milan (referee)
The dissertation work deals with the organization of artistic life in the context of totalitarian regimes and its reflection in the Czech lands with the attention to fine arts education. It defines two types of artistic education - academic and modernistic. Significant interest is modern art infiltration into a cultural field in connection with social changes of interwar Russia and Italy. Historical research, Pierre Bourdieu's analytical approaches, analysis of Czechoslovak cultural, fine art and fine art pedagogically oriented magazines printed between 1919 - 1939 are the methods used for searching information. In terms of possibilities in Russia the biggest independence appeared in graphic design as means of modern visualization. However, the artists reached the position in the artistic field and following token power by taking social posts, especially teaching jobs, and often at the expense of their own espression. Italian authors voluntarily adapted their modernist creation to political development. Forms of their styles were much wider. The avantgarde quite smoothly managed to integrate into official culture. The most significant examle is aeropittura, which encouraged the cult of modern technologies and military power of fascistic Italy, and also which fluently continued in futuristic basis....
|
|
| |
|
| |
|
|
Randomness in Contemporary Graphic Art
Zavřelová, Veronika ; Raudenský, Martin (advisor) ; Kitzbergerová, Leonora (referee)
Veronika Zavřelová Bachelor thesis Charles University in Prague, Faculty of Education, Department of Art Education Randomness in contemporary graphic art imaginative picture card game ANNOTATION This (bachelor) thesis concerns itself with a connection between verbal and visual character system within the topic of Randomness in contemporary graphic art - imaginative picture card game. The thesis is mainly based on the practical part - exclusively created card game Piktim. The card game uses association and imagination to tell stories. The theoretical part summarizes the knowledge of terms: game, chance and story. The didactical part prsents possible usage of the cards for education especially in the field of expression and imagination. KEYWORDS graphic art, graphic design, illustration, randomness, game, education, narrative graphics, fantasy, rules to card games
|
|
| |
|
| |
|
|
Vincenc Kramar Gallery
Micka, Alois ; Lahoda, Vojtěch (advisor) ; Wittlich, Petr (referee)
5 ABSTRACT The subject of this diploma work is the documentation and presentation of program contents of the new exhibition at "Svaz československých výtvarných umělců" in Prague 6 Dejvice between the years 1964 to 1972, which carried the name of Czech theoretic artist, Vincenc Kramář. This diploma work is divided into three distinct parts. The first part focuses on the founders of the gallery and briefly about the personality of Vincenc Kramář. The second part is devoted to the work posted in the gallery between 1964 and 1972. The final part of the work explores the question of what place and position the Vincenc Kramář Gallery holds in comparison to other galleries during the same period. The introduction of the work comments on society and politics of the 1960s in the context of "fine arts", which was an era marked by the official tendencies of the socialist realism of the decade previous. The introduction also includes the process of creating and building a new exhibition hall into this era. The first chapter is dedicated to the patron of the gallery, Vincenc Kramář, and to the founding figures of this new gallery including František Doležal, commissioner and chairman of the exhibition committee; František Rocman, typographer; secretaries and co-founders of the gallery Antonín Kulda, Alena...
|
|
| |
guest ::
