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Company Expansion on the Polish Market
Svobodová, Marie ; Ing. Petr. Morcinek (referee) ; Koráb, Vojtěch (advisor)
This thesis focuses on the critical analysis of the company on the basis of a strategy is designed to expand the company in a foreign market. The analytical part of this work also contains a comprehensive view of the situation on the Polish railway market. The draft strategy takes into account all the risks and opportunities that are presented on the Polish railways.
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Company Expansion on the Eastern Markets
Kargerová, Hana ; Hanousek, Vladimír (referee) ; Koráb, Vojtěch (advisor)
This master thesis deals with a choice of suitable strategy for entering the eastern market for K.L.M company. In theoretical part of thesis, there is described a meaning of international trade and international marketing. Practical part consists of an analysis of internal and external factors of examined company, on which the choice of specific market for expansion including the form of entering is based. At the end of the thesis, there is also an analysis of risks which can influence entering foreign market.
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Single-stage steam turbine
Hrnčířová, Michaela ; Fiedler, Jan (referee) ; Novotný, Zdeněk (advisor)
This bachelor thesis deal with project for single-stage steam turbine specified to the steam reduction station combined thermal cycle. Involvement rotary reduction is elective, to was enough exploited steam power. For the specified parameters was proposed designed the acceptable conception of turbo-generator with a direct connection to an asynchronous generator. The most important part work is the thermodynamic calculation of the flow part whose aim is achieve maximum efficiency and operation of turbines. To increase in efficiency and on the basis engeged turns is considered using of bandage. Also is effected the choice of acceptable steam paddings.
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Entry of Manufacturing Firm to the EU Market
Filimonov, Anton ; Dvořák, Jiří (advisor) ; Novák, Michal (referee)
This diploma thesis considers the possibility for Ukrainian manufacturing company entry into the Czech market. The diploma thesis aim is to analyze the possibility for the Ukrainian company entry to the Czech Republic and to choose an optimal form of an entrance. And on the basis of these results to offer the standardized method for the entry of the Ukrainian company into the European market. For achievement of the diploma thesis aim the most used methods are analysis, synthesis and comparison. Main analytical tools are Porter's five forces analysis and PEST analysis. Approach to the choice of the best form for an expansion to foreign markets can be used by the companies in case of making decision on geographical diversification of its zone of sale.
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Expansion strategy of Žatec brewery into a foreign market
Ježková, Barbora ; Zadražilová, Dana (advisor) ; Křečková Kroupová, Zuzana (referee)
The Master's thesis focuses on international expansion process of a company. For the application part of the thesis I have chosen a company called Žatec brewery Ltd. which belongs into a category of small and medium enterprises. The main objectives of the thesis comprise selection of a convenient Western Balkans region market for expansion of the brewery and subsequent formulation of a specific market entry strategy. The market entry strategy consists of a market entry mode selection, competitive strategy and marketing strategy as well as marketing mix 4P. The minor objectives include characteristics of the brewery's business strategy and the role of international expansion in it and also the company's financial analysis whose results underpine its expansion possibilities. The other minor objectives comprise multi-criteria decision model creation in order to decide for the most attractive target market and the expansion key success factors identification. As for the methods used, analyzes like financial analysis, PEST analysis, Porter's model of five forces and SWOT analysis, and then comparisons dominate. Croatia was finally identified as the most suitable regional market for the brewery's expansion and the company was advised to enter it with its gluten-free lager product. It was suggested, at the same time, that the brewery use to its advantage the background provided by its current owner - beer brewing company Carlsberg.
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The export strategy of Jitex Comfort, s. r. o. on the German market
Říhová, Michala ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The diploma thesis is about export strategy of Jitex Comfort, s. r. o. on the German market. The first part is about characteristic and current situation of Jitex Comfort on the Czech market, its history, organizational structure and business strategy. Followingly the thesis states the reasons why Jitex Comfort wants to enter the German market. In the next part is analysis of German market. The last section is about suggestion of the export strategy.
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Expansion of the company FOOTSHOP S.R.O. ON THE EUROPEAN UNION MARKET
Kurucová, Veronika ; Sedláček, Jiří (advisor) ; Dzuričková, Jana (referee)
The work deals with the entry Internet seller Footshop Ltd. the European Union market. Going through all the steps necessary to expand the company into new markets, through logistics, marketing tools, customer support, seo, price comparators, social networks and so on. Part of the work is the EU market PEST analysis and SWOT analysis of the company. All these processes need to be taken into account if the e-shop expansion into new markets.
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Japanese automotive industry: trends and problems
Vysztavel, Marcell ; Stuchlíková, Zuzana (advisor) ; De Castro, Tereza (referee)
The paper deals with the Japanese automotive industry during the period from the end of the Second World War until present day. It follows its remarkable evolution that began with the reconstruction after the war and ultimately secured a leading position in the world automotive industry. The paper analyses the main trends and problems that had an impact on this evolution. A focus point of the paper is the period from 2008 to 2011, a very turbulent time for the Japanese automotive industry because of the problems caused by the financial crisis and the earthquake in 2011. Next the paper analyses the present position and potential of the Japanese automotive industry with a special attention paid to the increasing Chinese competition. The objective of the paper is to examine the development of the Japanese automotive industry and identify and describe its main stages of evolution.
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