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Comparison of securing sponsors in the Czech Hockey Federation and the Czech Floorball Union
Reinosová, Adéla ; Procházka, Jan (advisor) ; Poludvorný, Vladimír (referee)
Title: Comparison of securing sponsors in the Czech Hockey Federation and the Czech Floorball Union. Objectives: The aim of this work is based on examination of effectiveness of securing sponsors make recommendations on how the field hockey federation should pursue this issue further, or suggest possible measures to improve the promotion of field hockey, and thus to increase the interest of potential sponsors. Methods: The practical part is based on data collection and subsequent analysis. The collection of information, I used an in-depth interviews, internal materials and Internet resources available to both entities compared. Results: Provide an overview of the implementation options for sponsors and donors change the way providing improved marketing activities Czech Hockey Federation. Keywords: sponsorship, sports marketing, sports advertising, interview
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Levý Hradec and origin of czech christianism
Bělohlávek, Jiří ; Kubín, Petr (advisor) ; Petráček, Tomáš (referee)
0 Anotace Jiří Bělohlávek: Levy Hradec and origin of czech christianism, 2008 The work is attempting to give certain survey of process of christianization on west side of river Vltava and surrounding of Levy Hradec. It starts with foundation of first church by prince Borivoj and finishes in 12th century, when the Christianity prevailed in this area and whole Czech territory. Based on chronicler texts (Kosma's texts about heathenism appear as very authentic), legends and selected archaeological evidence this work endeavours to illustrate that kirk's structures found by Premysl's clan and provincial churches found by bishops, magnates and bailiffs were important for the fact the new religion could prevail at Czech territory. These churches appear in 11th century rarely, but most of them are found in 12th century so in areas west from Prague rises relatively dense system of parish churches. In the appendix and summary chapter, based on literature, is this work attempting to observe the progress with building churches in district bounded by Tetin and Libusin on the West. Only the system of provincial churches completes the process of christianization and grassroots leave the tradition to bury at heathen graveyards off .They come to burying at burial places around churches. This work is mostly focused on history...
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Marketing communication of a chosen sport club
Marko, Martin ; Průša, Přemysl (advisor)
Sport is a field where large financial means are handled and where marketing is becoming more and more important on the way to success. This work is describing, assessing and offering recommendations with regard to the marketing communication of the biggest Czech hockey club; HC Sparta Praha. According to the research, which was made in the form of questionnaire, the author is describing the marketing communication of HC Sparta Praha as mainly effective with a space for improvement. Apart from that, as the secondary aim of the work, the target group for the marketing communication of the club is defined on the basis of demography. As far as the theoretical knowledge is concerned, the work is summarizing marketing theory with accent on the communication and the environment of sport. In the theoretical part, the author is working with publications of authors such as Karlček, Čáslavová or Pitts and the analytical part is mainly based on the information provided by an official of the club; mr. Jan Rachota.
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Individuals Defensive Game Activities Analysis at Czech Players at the IIHF World Hockey Championship 2016
MAREŠ, Tomáš
The aim of this thesis is to analyse the defensive playing activities of a Czech ice-hockey reprezentation's members during the World Ice-Hockey Cup 2016. The research was made on the group of 20 Czech participants of the Wolrd Cup 2016. It was mostly about the players in the playing area. We didn't include the goalkeeper because he never participates these activities. The average age of the group is 26,7 years, height 182,3 cm and weight 84,1 kgs. The theoretical part describes characteristics of ice-hockey, its history, systematics and rules. The analysis focuses on eight matches, seven in basic group and one in play-off. After that we compared all collected data. Based on the results of this thesis, we can see the difference among all defensive activities. Taking puck is the most common aktivity, which occurs almost continuously 54x average per match. Activity that was problematic during the tournament, namely occupying a player without the puck. Our ice-hockey players got into negative numbers, concretely -1.
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Post-war development and daily life in Lidice (memories of Lidice residents of reverent memorials and the life in the village)
Literová, Gabriela ; Mücke, Pavel (advisor) ; Randák, Jan (referee)
POST-WAR DEVELOPMENT AND DAILY LIFE IN LIDICE (memories of Lidice residents of reverent memorials and a life in the village) Author deals with post-war development of Lidice since 1945 to 1989 with certain enjambment to years to come.Thesis tries to show, which way Lidice were exploited by communist regime to socialism propaganda and how it reflected in lives of Lidice residents. Author describes and assesses construction of new village together tied up with cooperating organizations, particularly Society for Lidice reconstruction a British movement Lidice Shall Live founded by Sir Barnett Stross. Author concetrates on Barnett Stross more closely concerning the fact author has contacted his family in Great Britain, where she has obtained memories on founder of new Lidice. Secondly, diplomate concentrates on life in new Lidice and perception of reverent memories and life of Lidice residents. Primarily, memories of narrators became main source base, which she has acquired and processed by oral history method. Diplomate replenished oral sources by literature studies and archive sources analysis (mainly from SOaK Kladno, Society for Lidice reconstruction fund, London National Archive and period press). Group of respondents were Lidice residents, who were lead to tell their biographical stories with extra...
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The influence of two different lower limb exercises on the speed of skating during dry land training in young ice hockey players aged 17 to 20.
Voříšek, Luboš ; Bunc, Václav (advisor) ; Šťastný, Petr (referee)
Title: The influence of two different lower limb exercises on the speed of skating during dry land training in young ice hockey players aged 17 to 20. Aim: The aim of this study was comparation of the effect of two variations in preseason pre preparation on speed of skating. Methods: The hockey players in the age from 17 to 20, who have been training ice hockey for 12 - 14 years, have been watched. The hockey players have been divided into two groups on the base of the technology of the skating. The speed of the skating, have been measured at all hockey players at the beginning of the watching. Then the hockey players have absolved the summer preparation. The capacity of the training has been the same for both groups (the amount of the lessons, frequency, etc.). The difference was in the way of performing of some exercises, mainly the exercising of the legs. The first group has been doing the exercises in the "speed" form, while the second group has been doing the exercises in the " strength" form. The effect of the used training has been controlled by the motoric tests. The speed of the ice skating has been evaluated again before the beginning of the playing season. The results have been statistically elaborated and compared. The results: Both training systems have significantly improved...
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Corporate identity of HC Slavia Praha and its utilization in commercial activities
Kolaříková, Denisa ; Navrátilová, Miroslava (referee) ; Voráček, Josef (advisor)
CORPORATE IDENTITY OF HC SLAVIA PRAHA AND ITS UTILIZATION IN COMMERCIAL ACTIVITIES Objectives: The aim of this work is to assess the corporate identity of HC Slavia Praha and its utilization in commercial activities. The next object is to propose new instruments to reinforce existing components and integrate new elements. Methods: Case study, document research and interview were methods used for the elaboration of this thesis. We applied the acquired information to assess current corporate identity and to compile a SWOT analysis. Following corporate identity improvements are based on SWOT analysis's results. Results: Thesis described general signs of corporate identity of HC Slavia Praha in its complexity and together with its utilization in commercial activities. Through the SWOT analysis we emphasized main assets and limitations of HC Slavia Praha in this field and suggested the improvement of actual state of affairs. We can summarize all suggestions into one fundamental point which is to focus on the growth of audience during home games and as a result the building of a strong brand of HC Slavia Praha. Keywords: marketing, communication mix, corporate identity, ice hockey, HC Slavia Praha
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Světelná navigace v republice Kalmikia, Rusko
Maltseva, Anna ; Bainkharaeva, Kermen ; Pinaeva, Aleksandra ; Vik, Michal
Kalmykia is a unique region in the Russian Federation as its identity dramatically different from other regions of the European part of Russia. It is an intercultural westernmost part of Russia, which professes Buddhism; its traditions are tightly connected with its religion creating a nonrecurring environment. "Navigation system of Kalmykia, Russia", tries to solve an existing problem of promoting the cultural heritage of the Republic both within Russia and abroad. One of the goals of this project is to attract people to Kalmykia, introduce them to the Buddhist culture and boost the development of the whole region, as Kalmykia is not yet a very well known place, despite its outstanding beauty. Based on a thorough research of Buddhist philosophy, traditions and culture the concept of a special navigation system was developed. This system crosslinks traditions, legends and beliefs with modern technologies. The concept of a tourist navigation system in the form of a network of laser beams with the possible application of special textiles and reflective elements was proposed. This connects the design with modern technologies and improves communication between cultural researchers and technical developers. Tourists will find a special light net with beacons near every place of importance. Furthermore, this solution resulted in the creation of a website.
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Probe into religious Life in the Czech Republic (The Kladno town example)
Lapková, Eliška ; Czumalo, Vladimír (advisor) ; Zoufalá, Marcela (referee)
Probe into religious life in the Czech Republic would certainly be beneficial for the Czech sociology and religious studies, her research and treatment would not necessarily have to be based on several years of research activity. Due to the type of work I have therefore decided to focus on selected Czech city whose religious life might yield representative results. The task was daunting. The main stumbling block appeared to be time-consuming and the amount of data required for processing. The entire probe is based on socio-anthropological empirical research to not even bring religionistic theological knowledge, although it is clear that their job does not shirk. In culturologistic context is the focus of interest in the work of churches and religious associations as a subculture, their inner and outer life, forms of communication with the urban community and defining against her and against other religious groups. In this context attention is paid to the question of how different religious groups perceived their predominantly atheistic environment. Processed results should bring both the synthetic evaluation of the religious life of the city selected as the more general conclusions about the importance and possibilities of life in contemporary Czech society and last but not least, the conclusions...
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Launch of a New Nonprofit Organization
Talácková, Jitka ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of this thesis is to analyze Kladno kindergarten market in order to find out whether there is room for a new kindergarten operating according to forest kindergarten principles. The theoretical part of the thesis focuses on the nonprofit organizations marketing in general and its specifics. The thesis further deals with the idea of the forest kindergarten itself, describes its history and the current situation in the Czech Republic and finally it explores the conditions necessary for utilizing this alternative concept of pre-school education in the Czech Republic. In the practical part of the thesis the analysis of the pre-school education supply in Kladno is compared to local demographics, respectively the local demand. The market research part investigates possible clients' requirements for a kindergarten and reveals whether the respondents would be interested in a forest kindergarten being opened. Based on the results of the research a proposal of the new kindergarten is defined and a communication campaign suitable for the kindergarten's market entry is described.
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