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National Programme for Conformity Assessment of Management of Social Responsibility (application in a chosen firm)
Hejdová, Anežka ; Plášková, Alena (advisor) ; Halousek, Jiří (referee)
The bachelor's thesis deals with the social responsibility of organisations focusing on the National Programme for Conformity Assessment of Management of Social responsibility and subsequent application of this program in the company MUCOS Pharma CZ, Ltd. The work begins with the definition of CSR and the origins of this concept in the Czech Republic. Further the work continues to the specification of all relevant aspects and concepts of the social responsibility including the identification of important stakeholders. At the end of the theoretical part arguments are given why the CSR should be integrated into the corporate concept and benefits of such implementation. Subsequently, the National Programme for Conformity Assessment of Management of Social Responsibilities is briefly described. The practical part is focused on the company MUCOS Pharma CZ, Ltd. The analysis is performed and evaluated whether this company meets the requirements of the National Programme. At the conclusion appropriate measures and recommendations for the company are given.
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Public Realm and Civil Society in the Czech Republic - Sport Policy and its Stakeholders (Case Study)
Spišáková, Stanislava ; Müller, Karel (advisor) ; Slepičková, Irena (referee)
The area of sport policy is in the political science a marginal issue, although the Czech public considers this as an important policy. The paper deals with the mutual relationships among sport, politics and civil society. The primary goal of this thesis is the analysis of the current sport policy and its stakeholders in the Czech Republic. The main text is divided into three chapters. The first one consists of theoretical part and deals with the theory of civil society, public policy and the issues of interest intermediation. The second chapter draws attention to the basic attributes of sport such as emergence, division and in particular the importance of sport for social relations. The last third chapter focuses mainly on the analysis of interests, priorities and goals of political parties and interest groups -- sports and physical education civil associations in the area of sports and physical activities. The end of the third chapter outlines the current problems and perspectives of sport and sport policy in the Czech Republic.
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Corporate Social Responsibility. Case Study
Efthymiadis, Šárka ; Zadražilová, Dana (advisor) ; Matysová, Kamila (referee)
The work is divided into two parts. The first part describes corporate social responsibility from a theoretical point of view. It includes different views on CSR, stakeholders, and deals with the impact of financial crisis on a number of CSR projects. The case study deals with social responsibility at Nike.It describes the different areas where Nike socially responsible business is conducted. Here I also describe the impact of the global financial crisis on the number of implemented CSR projects. Both theoretical and practical part of the work describe CSR reporting in detail.
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Corporate Social Responsibilty (CSR) in Danone
Petroniová, Lucia ; Halík, Jaroslav (advisor) ; Formánková, Petra (referee)
This thesis deals with theme Corporate Social Responsibility (CSR). Theoretical part provides a comprehensive view of CSR. After the initial definitions of CSR work continues with the historical overview of CSR performance, the benefits of implementing CSR activities, explains the concept of "stakeholders", stresses the importance of communication of CSR activities and finishes with perception of social responsibility by individuals and companies. The practical part introduces specific international company, Danone. This part presents Danone CSR projects on the global and local level and analyses the perceptions of CSR activities of Danone by company employees. The final part summarizes achieved knowledges while writing thesis and fulfillment of the objectives of the thesis.
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Corporate Social Responsibility (in terms of the Czech Republic)
Vodehnalová, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis focuses on the matters of corporate social responsibility, in particular in the Czech Republic. The aim is to present the most comprehensive overview of the given concept and consequently apply this theoretical knowledge to the concrete Czech firm, evaluate its application and then outline the possible areas of improvement. The thesis contains a lot of theoretical information on corporate social responsibility, but also practical recommendations and practices for successful implementation of social responsibility into the use. Attention is also paid to the comparison of the situation in the Czech Republic and abroad and to the identification of the possible constrains of the development of social responsibility inland.
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Corporate responsibility as a part of company strategy
Pavelčíková, Katarína ; Dušková, Iva (advisor) ; Soukupová, Jana (referee)
The main topic of thesis is the issue of corporate social responsibility, which gradually acquires new fans and so is gaining importance. The first part aims to describe the basic characteristics of the concept and then clarifying the procedure for the incorporation of social responsibility to the main business strategy. Latest part of the theoretical part points to need to distinguish from the concept of corporate philanthropy and Public Relations. The practical part of the thesis describes long-term strategy of Nike, Inc., which own activities manage not only meet the requirements of all stakeholders, the company but the promotion of own business and the industry in which the enterprise operates. The author wants to point out in the thesis that implementing corporate social responsibility into the strategic plan can help every company to gain competitive advantage and support the community, which is part of.
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Hodnocení kvality business škol - konfrontace existujících metodologií a názoru zainteresovaných stran
Mykytyn, Pavel ; Malý, Milan (advisor) ; Kubíček, Aleš (referee)
This paper elaborates on the issues arising during evaluation of quality in tertiary education, specifically in the area of business schools. It provides an overview of theoretical approaches to quality and its measurement, and analyzes current methodologies in quality evaluation of business schools. Part of the thesis consists of results from an inquiry among academics from 4 departments of the Faculty of Business Administration at the University of Economics, Prague, and students of the CEMS International Management program. The results provide a comparison of current practices and stakeholder views, and shows whether these two are in alignment or contradiction.
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Corporate social responsibility - research of practice in small and medium-sized enterprises
Pazderová, Blanka ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Bachelor's thesis deals with the social responsibility of organisations with a focus on small and medium-sized enterprises. It briefly describes the origins of this philosophy and its most important moments. It also provides a comparison of social responsibility from the perspective of the European Union and of the third world countries. It features examples of international initiatives to promote corporate social responsibility. The practical part deals with the research of the social responsibility in small and medium-sized enterprises in Czech Republic. It analyses the various aspects, highlights the problems and offers proposals for appropriate measures for greater awareness and information of this group of enterprises.
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Management and Organisation of Football Clubs in the Czech Republic
Wasserbauer, Štěpán ; Král, Pavel (advisor) ; Pirožek, Petr (referee)
The main target of this thesis is to analyze and evaluate the corporate governance of three professional clubs which operate in the I. or II. football league in the Czech Republic. The thesis will be based on theoretical knowledge and recommendation from the corporate governance of business companies but also with a focus on sports clubs, or directly football clubs. In the practical part I will make a research in three clubs with focusing mostly on the function of the executive organs, employees and their relationship with owners. Furthermore, I will focus on finding out the administrative structures and discovering primary and secondary stakeholders in the various clubs.
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Corporate Social Responsibility: The Future of Marketing Communications
Zidarova, Margarita ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
The purpose of this study was to investigate Corporate Social Responsibility (CSR) as a contribution tool to the future practices of corporate marketing communications. Another aim was to discover the current practices of CSR within corporate marketing communications with a specific focus on corporate and stakeholder value creation gained through this merging of two disciplines. Finally, the possibility of creating future competitive advantages through the use of CSR in marketing communications was also examined. The author applied a qualitative interview questionnaire as well as a quantitative survey study as primary research methods conducted for the purpose of this thesis. The interview questionnaires focused on the internal stakeholders' point of view on CSR as a marketing tool, while the survey study examined customer and external stakeholders' interest in current practices and value of CSR. The primary research was complemented by a broad literature review on the subjects of corporate marketing communications and corporate social responsibility. The main results revealed by the literature reviews and empirical research showed that corporate social responsibility has gained increasing value amongst business practitioners and external stakeholders. It was found that CSR can be executed most efficiently though public relations, and thus it helps sustain a sound corporate identity, brand, image and reputation, resulting in stakeholder loyalty and corporate value. The key findings of the research proposed that the proper use of CSR within marketing communications, by developed mid- and large-size organizations, could result in future competitive advantages in the market place. The principal concluding remark of the author was to highlight the importance of corporate social responsibility practices in marketing communications, with respect to value creation. This thesis aims to create motivation for further empirical research and development.
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