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EU Policy related to state aid in the field of media (especially focusing on broadcasting and film production in the Czech Republic)
Plchová, Tereza ; Šmíd, Milan (advisor) ; Kudláčová, Edita (referee)
Bachelor thesis European Union Policy related to state aid in the field of media (especially focusing on broadcasting and film production in the Czech Republic) deals with the state aid to audiovisual media in Europe. It is focused on state aid to public service broadcasting and cinematography. The thesis describes the European Union policy in this respect which is mandatory for all member states. It analyses the legal framework for the state aid to public service broadcasters and cinematography. The thesis is concerned especially with the criteria that have to be met for the state aid to qualify for the exemption from prohibited state aid, which distorts the trading conditions and competition in the European common market. It furthermore assesses legal framework defining the state aid to public service broadcasting and film in the Czech Republic. The thesis summarizes state aid in the Czech Republic in the context of the European Union and other European countries.
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Transformations of Kinorevue newsreel in 1934-1945
Smržová, Radka ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
Bachelor's thesis "Transformations of Kinorevue newsreel in 1934-1935" records the development of the popular film periodical during the above-mentioned period considering cultural and political development of the Czech society. The thesis deals with content and formal analysis of Kinorevue newsreel. The attention is paid to the personnel management of the magazine, its correspondents, important texts, features, graphical arrangement, range, price etc. A certain place is also given to the brief analysis of Kinorevue newsreel predecessor - Svět ve filmu a obrazech magazine. Brief characteristics of political and economical conditions in Czechoslovakia during the years 1930-1945 and a summary of the Czechoslovak cinametographical development in 1930s and during the Protectorate of Bohemia and Moravia come before the analysis. Sections aimed at the genesis and development of the Czechoslovak film press and at the press regulation and controlling from the beginning of Czechoslovakia to the end of the World War Two are significant parts of the essay, too. The Bachelor's thesis is closed by the chapter summarizing and comparing every single period in Kinorevue newsreel development.
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The Depiction of National Stereotypes in the Context of the Bosnian War through Regional Cinematography
Hofmeisterová, Karin ; Králová, Kateřina (advisor) ; Šesták, Miroslav (referee)
This bachelor's thesis focuses on the issues of national stereotyping in context of the conflict that happened in the lands of Bosnia and Herzegovina in the years 1992-1995. It highlights the most common national stereotypes and myths in former Yugoslavia while focusing on presenting the triggering mechanisms and mobilizing agents which were the cause of their activation. The main intention of this thesis is to explore the influence of national stereotypes and myths on the outbreak and escalation of ethnic violence between the Serbs and the Bosnians. To this end, it utilizes a combination of classical study of literature dealing with said subject and discursive analysis, where the used sources are selected films from local cinematography. The conclusion of the study is based on the comparison of chosen movies and the theoretical framework described in the opening part of the text.
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Semiosphere and mythological niveau of commercially most successful movies
Senjuková, Tereza ; Šoltys, Otakar (advisor) ; Dominik, Šimon (referee)
The diploma thesis is focused at mythology of the current myths and basic semiotic features that appear in these films. It analyses and uncovers mythological structures that create a platform for the mores, and derives conclusions about the present society. It chose 30 most successful movies as a muster to analyze. It is divided in two main parts; the first one is focused at mythological aspects. Firstly, it describes the most frequent myths that appear in the majority of the analyzed movies. In the next chapters, it analyzes briefly some specific movies and points out their most distinct features. The second part is focused at semiotic features that are used by the film makers and tries to explain their meaning. The last part of the diploma thesis compares the Euro-American film production with that of Asia (especially China).
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Manipulation with history in historical Otakar Vávra's movies focusing on the trilogy Dny zrady, Sokolovo a Osvobození Prahy
Hodura, Pavel ; Knapík, Jiří (advisor) ; Štoll, Martin (referee)
This thesis deals with the manipulation of history in the historical film trilogy Dny zrady, Sokolovo and Osvobození Prahy, directed by Otakar Vávra. This thesis tries to define, on the basis of a comparation of historiographical works of the communist and modern historiography, the amount of historical distortion presented in these films. The normalization regime endeavoured to revise the historical knowledge of the second half of the 60s and to resume the tendencies of the communist regime of the late 40s and 50s and attempted to create a myth of perception of mordern national history, in which the positive influence of the Communist Party of Czechoslovakia in the 30s and 40s was emphasized. Moreover, this myth of the perception of history aimed to discredite figures that were unwanted by the regime and to emphasize friendship with the Soviet Union. Films and tv-series were an appropriate tool to form the perception of history among the people.
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Management of the Ponrepo cinema
Přádná, Alena ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
The aim of this thesis is to map and subsequently analyse and evaluate all the processes that are going on in the Ponrepo cinema. Even though it is an archive cinema it is currently participating in more complex and broader activities than just film screenings. Therefore, this thesis deals with the processes associated with traditional function as an intermediary of collections of the National Film Archive to the public and the processes associated with the new mission as a creative centre or platform for film education.
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Strategic analysis
Nováček, Jakub ; Krause, Josef (advisor) ; Erlitz, Jakub (referee)
The aim of this Master's thesis is to conduct a strategic analysis of the multiplex CineStar Mladá Boleslav from a perspective of its management. This analysis provides information and suggestions for improvement, which this management can use during an effort to influence strategic goals of the multiplex, when these goals are primarily defined by management of the CineStar Company. The thesis is divided into three parts - theoretical, methodical and practical. The theoretical part consists of a definition of related notions and putting a strategic analysis into context. The methodical part identifies and describes applied methods and tools of a strategic analysis. The practical part consists of the strategic analysis of the multiplex CineStar Mladá Boleslav, which is divided into analysis of superordinate strategy, external analysis, analysis of stakeholders and analysis of internal sources and abilities. Outputs of these partial analyses are subsequently consolidated in a SWOT analysis and lead to formulation of strategic recommendations.
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Analysis of expenditures of households on culture focused on film industry
Procházková, Romana ; Vltavská, Kristýna (advisor) ; Hanzlík, Jan (referee)
The aim of this work is a statistical analysis of expenditures of households on culture, description of current economical situation in the field of cinematography, characteristics of a cinemagoer and a projection of future developmental tendencies of cinemas. The first two chapters are dedicated to a description of the current state of the Czech cinematography and information about the evolution of the Czech film production. The third theoretical part describes basic statistical methods used in the practical part of this work. The fourth part is focused on a film viewer -cinemagoer using MML-TGI method and it also includes analysis of the dependence of expenditures of households for culture on the cinema ticket price. The fifth part is dedicated to a projection of the future development of the attendance and receipts of cinemas. The final chapter deals with the state of European cinematography.
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Support for cinematography in the Czech Republic after 1989
Hrdina, Jan ; Doležalová, Antonie (advisor) ; Czesany Dvořáková, Tereza (referee)
Diploma thesis deals with public financing of Czech cinematography from 1989 to the present, focusing on state funds. It outlines the economic aspects of public support of this specific area and puts film into economic theory of goods and into the concept of cultural and creative industries. It also describes the legislative development up to the present Audiovisual Act, by which the State Cinematography Fund was established. The paper analyzes the structure of the Fund, its activities and its funding. Another object of the research is the development of financing of cinematography support. The thesis identifies sources of funding to support the film, and for what purposes it has been spent. For comparison it provides a brief overview of support in Europe and the description of support schemes in Great Britain and France. Main goal of the thesis is to evaluate the development and current state of public support for the film.
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