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Comparison of OEZ company strategy before and after takeover by Siemens
Faltusová, Ludmila ; Zamykalová, Miroslava (advisor) ; Vlčková, Magdalena (referee)
This thesis mainly deals with comparison of OEZ company strategy before and after the takeover by concern Siemens. Theoretical knowledge is interconnected with practice within the company. After the thorough introduction of both companies I deal with takeover itself and with motives, which resulted in the acquisition. In the next part, every particular policy of marketing mix is described and compared. In the last chapter, SWOT analyses are worked out and by their comparison I can evaluate the situation, in which the company was before the takeover and in which the company is now. The main contribution is the evaluation considering the described fields and also the general evaluation by SWOT analyses.
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Honey Hive Product Offering
Tomečková, Alena ; Dvořáček, Jiří (advisor) ; Maňák, Zdeněk (referee)
The topic of this Master's thesis is to define the product offering for start-up called Honey Hive and to describe the process supporting the product portfolio definition. Product portfolio definition is based on the theory of 4P (Marketing mix). The whole process of defining the product offering is based on 4P -- Price, Product, Promotion and Place. Each aspect brings its own view into product offering -- from defining the pricing strategy, through suppliers mix definition to the competition analysis. Honey Hive's day-to-day business is based on offering the honey and honey based products. It will be located within attractive environment of Cesky kras. Honey Hive intends to capitalize on regional tourism increase and modern trends of consuming local products.
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Marketing mix in selected company
MAREŠOVÁ, Petra
For my bachelor thesis I chose topic Marketing mix in a selected company. I chose KOH-I-NOOR Mladá Vožice a. s., which produces aerosol and mechanical products. Main objective of the work is to evaluate marketing mix in this company and propose changes to the chosen tools of marketing mix. The first part of the work contains theoretical information about marketing. There are described tools of marketing mix called 4P - product (charakteristics and structure of products and services, brand, design, life cycle of product, introduction of products on the market), price (factors influencing the price, methods for setting prices), place (distribution channels, distribution strategy) and promotion (communication model, advertisement, public relations, sales promotion, personal selling, direct marketing). Second part is the practical part and contains information about the company, analysis of marketing mix and proposals of changes. There are information about products of company, distribution channels, methods for setting prices and ways of promoting.
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Analysis of Marketing Mix Tools of the Hotel U Města Vídně
Bednářová, Zuzana ; Luštický, Martin (advisor) ; Vitovská, Helena (referee)
The bachelor thesis analyses currently used components of the marketing mix of selected hotel. The thesis is primarily focused on the analysis of the communication mix. It also analyses the organization macro-surroundings and micro-surroundings and it tries to define the profile of typical guest of the hotel and his/her needs with regard to the marketing mix. On the basis of synthesis of ascertained information it suggests the conceivable recommendations.
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Marketing mix of a chosen enterprise
Kopecká, Ina ; Horová, Olga (advisor) ; Štefečková, Jana (referee)
Teoreticko-metodologická část: obsah a podstata marketingu, marketingový mix a jeho jednotlivé nástroje. Aplikační část: charakteristika firmy, analýza marketingových možností a východisek, postavení firmy v marketingovém prostředí, implementace teorie marketingového mixu na firmu. Závěr, hodnocení celkové situace firmy a doporučení pro management.
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