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Business Plan
Celbová, Hana ; Janok, Jakub (referee) ; Kocmanová, Alena (advisor)
The master’s thesis concerns with creating of a business plan for establishing a hairdressing salon which will be situated in Nový Hrádek in Královéhradecký area and will be carried on a trade. The proposal of business plan is based on theoretical knowledge and on compiled analysis (SLEPT, SWOT, Porter analyse) and chooses convenient strategies for the needs of customers and create a value added creation for the possessor.
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Marketing Plan for Company Sika CZ, Ltd.
Kucielová, Gabriela ; Chlada, František (referee) ; Šimberová, Iveta (advisor)
The subject of my thesis, entitled A Marketing Plan for the company Sika CZ, Ltd, which deals in the production of chemicals for the building industry, is an analysis of the current situation of the company. The first part, entitled The Newest Theoretical Data, is devoted to a proposal of the methods, analyses and elements of marketing communication that are essential for the creation of a marketing plan. The analytical part of the thesis involves the individual analyses that form the basis for the following part, entitled My Proposals for a Solution. In the chapter My Proposals and Solutions, I subsequently put forth a comprehensive marketing plan that would lead to the attain-ment of the company’s specific goals.
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Business Plan
Dupal, Ivo ; Císařová, Miluše (referee) ; Vaškovičová, Jana (advisor)
In my master’s thesis I deal with a business plan which concentrates on creating a hay-making company. In the thesis are determined production plan and the mission of the company. The work also contents company’s goals in different areas and calculation of break-even point, as well as estimated financial performance of the company.
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Business Plan for SME Development
Bastlová, Pavlína ; Koudelka, Ivan (referee) ; Sládková, Jitka (advisor)
In this thesis, is an adapted business plan for the development and endorsment of small business. The thesis analizes the current state of the company, its possibilities and the problems that may occur. I am putting forward a proposal of possible changes mainly based on market research and feasability studies on the competition and its impact on the business and the financial analysis derived from this to which the company would benefit and develop. This thesis will serve as a document for implementation of the proposed changes to the business owner.
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Proposal of Marketing Plan
Havelka, Jakub ; Koudelková,, Petra (referee) ; Novák, Petr (advisor)
The bachelor thesis deals with an issue of a marketing plan for the new internet project. The first chapter explains a basic concepts of marketing, marketing plan and marketing on the Internet. The second chapter focuses on the analysis of the current state, the internal and external environment of the project, and also analyzes the key words for the new project. Based on the results of the second chapter, in the last chapter of the thesis a marketing plan for the first year operation of the new project with a view to future years is formulated.
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Business Plan - Recruitment Company
Doseděl, Filip ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The master´s thesis deals with the creation of the business plan for a recruitment agency establishment. In the first part there is a theoretical basis for the following two parts. The second part of thesis mainly analyses the macroenvironment and microenvironment. Third, the proposal part, contains the business plan with all of its components. The main task of this thesis is to assess whether to implement the plan or not.
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Marketing Plan of Selected Product
Žitník, Martin ; Martináková, Radka (referee) ; Schüller, David (advisor)
This diploma thesis is focused on creating marketing plan for introducing new product to the market. Marketing plan is formed based on methods and approaches that are summarized in theoretical part of this thesis. The content of the plan is coming from micro and macro analyses and also form survey that has been conducted in this thesis. The output is adequate marketing plan for introducing new web based game to the market. In this diploma thesis is also suggested optimal price of the product.
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