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Contemporary Art as a Tool of Art Marketing of the City of Prague
Pilná, Barbora ; Dolanský, Pavel (advisor) ; Köppl, Daniel (referee)
Work Contemporary Art as a Tool of Art Marketing of the City of Prague aims to show culture not only as something saint and untouchable, but also as a very important part of a state economy, mainly in the framework of tourism. It deals with the relationship of culture and marketing, with the meaning of culture itself and with its role in the area of tourism. It looks into culture as the tool of the communication of Prague and looks critically at the contemporary situation of its presentation for tourists. There's no doubt that the presentation of Prague only through historical city centre is no longer enough in the competition of other cultural destinations and that Prague should think about changing and developing new strategy of communication. As the very tool of this change could work contemporary arts, which is used by many other cultural destinations around the world (Berlin, London, NYC), which Prague can also offer and which shows openess and a better place for life. The Prague City Hall has been financing those alternative cultural projects lately and by doing that has started to present Prague not only as a historical city centre, but also as a creative and dynamic place. This work discusses the reasons why The City Hall has been doing so, if on purpose or unconsciously, and by that tries...
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The contemporary czech art groups
Nývlt, Matěj ; Pech, Milan (advisor) ; Štroblová, Kateřina (referee)
Bachelor's thesis describes the current Czech art droups and their directly related topics. The introduction describes the general problems of creation iside the art group and puts in to historical context of development of Czech art for the last two hundred years. Next is the theme of artistic groups widened by the choice of some of the world's art groups. The current czech art groups are described in several medallions representing the youngest generation groups that are actively involved in contemporary art. The final two chapters deal with themes of thight political art and the relationship of certain groups to gallery state. Keywords Art groups, contemporary czech art, political art, gallery state
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On the edge : social intervention in contemporary art and culture
Peroutková, Pavla ; Fulková, Marie (advisor) ; Sedlák, Michal (referee)
The Final work of the Bachelor degree 'On the edge' deals with the theme of social intervention and the use of the body in contemporary art and culture. It investigates concrete likenesses of these expressions in the edge of art, primarily in the Czech art scene and searches for its predesessors in the art of the twentieth century. The artistic part represents realised projects and inspired chosen works. The third part is comprised of evaluated questions, investigations into the relationship Basic school students have with contemporary art and a proposal for the possible exploitation of the explored approaches to work in artistic projects for older students of Basic schools.
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Marketing Strategies of Art Trade with a Focus on Contemporary Czech Art Scene
Peško Banzetová, Michaela ; Horáček, Radek (referee) ; Svoboda, František (referee) ; Rais, Karel (advisor)
Contemporary art trade in the Czech Republic has been regarded as a private area accessible only to a few insiders. So far no adequate literature about this field has existed, the marketing strategies used within it were, not only from the outside perspective, quite unclear. This work shows that it is not a secret sphere. On the contrary, it is a part of the market, which has the effect that the more you talk about it openly, the better impact it has on the whole society. The author presents the current situation in this field, its historical context, and openly discusses the long-term marketing strategies of gallerists who work with contemporary artists. On the basis of case studies from abroad she also shows other possible ways how to bring society closer to contemporary art by means of some specific marketing tools.
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The Painter's Year
Kachlíková, Barbora ; Pospiszyl,, Tomáš (referee) ; Rathouský, Luděk (advisor)
I have been working on my Master degree work at art residenci in Gedok art centrum in Stuutgart,Germany. Thecollection of work is consist of approximately 15-20 works.Medium is painting, technique oil on canvas. The serie of paintings has different kind of measures, from 80x90cm to 200 x 200cm.
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The Museum of Modern Art - Beirut
Minenko, Sergey ; Kolcunová, Pavlína (referee) ; Marek, Jiří (advisor)
The aim of the competition work is to design the Museum of Modern Art in the cultural part of the city of Beirut. The Museum of Modern Art will take up a historical and symbolic site across from the National Museum in the Achrafieh district of Beirut. The Museum will be a dynamic contemporary place true to its social and cultural responsibilities. It will acknowledge the historical significance of the site and its adjoining institutions, providing a connective fabric across the city’s divide.
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The Relationships of Contemporary Fine and Applied Art
Smetana, Filip ; Ptáček, Jiří (referee) ; Kvíčala, Petr (advisor)
Diploma thesis deals with the relations between the contemporary free and applied art. It explores the possibilities of bidirectional permeation and trapping of these areas. In this thesis I´m trying to touch the border points between sculpture, painting, drawing and design Diploma work deals with the theme of the wall relief. I´m using conceptual principles and these principles are often unclear on the outside. by using the conceptual keys and contexts i´m trying to create the aesthetic quality of the artwork. In a practical thesisis i´m working with wall sculptures and folding picture. Art can often change their nature and their perceptions using a different composition, adjustment, or context with the surroundings. I´m working with possibilities of understanding to every single artistic element as part of a wider whole. This thesis consists of a wall relief sculptures. The composition components are all facing the wall, eventually. column. In this thesis combines the individual relief under a particular key.
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Czech and global fine arts market (with an emphasis on a critical reflection of authorities from the Czech republic and abroad)
Dvořák, Olga ; Boučková, Jana (advisor) ; David, Jiří (referee) ; Němeček, Jan (referee)
The dissertation examines art as a very specific luxury commodity that is difficult to define and place on a market. The objectively given uncertainty of an art market does not seem to be consistent with the investment function of an artwork. The price of this product is unstable and non transparent and it is generally formed through a marketing tool - a commercial art fair. The main aim of this dissertation is to uncover the specifics of the fine art market. The secondary objective is to determine how emerging art from the Czech Republic is represented on a global scale. The research method included expert opinions from interviews as well as statistical processing of survey answers from several different professions. The main outcome of this research found out expert opinions from prominent art institutions around the world, and their awareness of Czech contemporary art. The beneficial factor of this research is the recommendation for Czech artists and commercial galleries to penetrate the global market. Beside the practical benefits there are additional benefits for science, as the information and research is taken from different fields, which is not so sufficiently monitored or presented as well in the Czech Republic. The focus on the pedagogical benefits are evident as the author has paid much attention to these issues for several years in the conext of regular lectures on the art of marketing at the University of Economics in Prague.
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Collecting of Modern and Contemporary Art in Czech Republic: its Characteristics and Influence on the Art Market.
Dvořáková, Valérie ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The thesis discusses current state of Czech market and trade with contemporary and modern art via the phenomenon of collectables. Major emphasis is given to the specifics of both young contemporary art in the context of collecting and trading, and using art as a form of investment. Theoretical part is derived from the limited present literature and describes basic mechanisms and theoretical processes of the art market. Practical part presents a mixture of statistics of art market parameters and interviews with professionals, and poses very concrete constructive questions in relation to investigation of the real manifestation of these processes. The thesis concludes with demonstrating that neither assumptions based on theory nor foreign common practice can be employed (due to numerous aspects) on the Czech market, which can be described as strongly conservative.
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Marketing potential of contemporary art fairs
Zbořilová, Lenka ; Černá, Jitka (advisor) ; Kolouchová, Daniela (referee)
The master's thesis deals with the marketing potential of the recent art work fairs. The aim of the thesis was to analyse the potential of the fair trades with the emphasis on the benefits of participation for the Czech private galleries in such fairs. The thesis also deals with the fair as one of the communication mix tools, which shall serve to achieve the marketing and communication goals and presents the relationships between the participants in the art work market. The advantages of the participation in recent art work fairs were analysed through the method of interview comparison with the gallery owners and employees. The analytical part covers the analysis of the participation of a Czech private gallery in an international recent art fair and presents the barriers of entry for Czech galleries in such fairs. With regard to the results of the analysis the measures were recommended that would lead to more effective usage of the marketing potential of the recent art fairs.
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