|
| |
|
|
Analyses And Design Of On-line Shop
Freiberg, Michal ; Molnár, Zdeněk (advisor) ; Žemlička, Petr (referee)
This diploma thesis concerns the analyses and design of the internet shop for GastronomikKV s.r.o. The internet trading is currently a high priority for the firms, and so applies to the firms in the area of the gastronomic appliances and services. The first part of the thesis deals with a theoretical background of the internet shops. The theory is followed by the analyses of the customers' requirements for the future internet shop of the firm and analyses of its competitors. Before the actual design part of the thesis, the proposed design is analyzed by WebML methodology. The main part of the thesis, the one regarding the design of the internet shop, is primarily focused on the use of internet marketing tools and implementation of the proper search-engine optimization, but also outlines the principles of usability and accessibility of websites. In conclusion, the thesis evaluates the design in terms of how it shall contribute to the increase the competitiveness of GastronomikKV s.r.o.
|
|
|
Creation of marketing strategy for electronic store Quercus
Krahulcová, Lenka ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Diploma thesis is focused on creation of new marketing strategy for company QUERCUS' electronic store. Theoretical part deals with basic concepts of marketing and strategic marketing planning. It further introduces marketing mix specifics on the internet, basic aspects of electronic commerce and consumer behavior on internet. Practical part includes introduction of company QUERCUS, e-shop SWOT analysis, brief characteristic of current marketing strategy and finally proposal of new marketing strategy.
|
|
|
Logistics online store
Kraftová, Jana ; Pernica, Petr (advisor) ; Kuchta, Ladislav (referee)
This thesis is devoted to the logistics of online commerce in a particular company. It focuses on various forms of logistical routes to move goods from manufacturer through to the final retail customer. It deals with claims that various logistical process makes the information flow between supply chain entities. In the first three chapters of the notion of e-business, describes the logistics chain, freight forwarders. The following are the above-mentioned theoretical knowledge is applied to the situation in an online store www. kabelky-obchod.cz. In conclusion, several recommendations and trends with which the company would be counted in the future and gain a competitive edge in logistics.
|
|
|
Choosing the right option for the e-shop hosting
Kroupa, Michal ; Gála, Libor (advisor) ; Červenková, Marie (referee)
The main goal of this work is to find the right hosting options for running the e-shop. At first there is a description of the hosting and it's classification. In another chapter the requierments for running proper e-shop with wide variety of products are described. Choosing the right option for the e-shop hosting is based on comparing selected companies (and its products) settled in Czech Republic. All requests are rated by points according to the quality. The option with the best index will be chosen. In case there are two or more options with the same index rate we will compare the specific preferences to make the desicion.
|
|
|
Set of metrics for e-shop Internet Mall, a.s.
Tichý, Ondřej ; Novotný, Ota (advisor) ; Táborský, Michal (referee)
Goal of diploma thesis is to develop set of metrics for Internet Mall, a.s. company, carrying business in online shopping. Secondary goal is practical demonstration of Business Intelligence (BI) analysis on selected metrics. Balanced scorecard (BSC), strategic planning and management system, was selected as a framework for model of metrics. Basic concept of BSC was upgraded by an e-commerce extension. These extensions appear to be mostly inspiration. Main sources of information were consultations with company`s representatives. Developing process for model of metric consist of several steps: 1. Definition of mission, vision and strategy 2. Creating strategic objectives for each BSC perspective 3. Defining connections among objectives in explicit cause-and-effect relationship 4. Assigning each objective one or more indicators 5. Accomplished Model of metrics 6. Practical demonstration of BI analysis on selected metrics Goal of practice part was fulfilled by simple implementation of BI analysis, using three selected metrics. The aim was on introducing analytics reports for management and explaining their features and benefits. Contribution of whole effort is in increasing of quality of decision making process (carrying by head executives) supported by analytics reports.
|
|
|
Possibilities of internet marketing using
Jonák, Stanislav ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
This thesis is analyzing the possibility of using internet marketing to improve the economic performance of online shopping. Author compares concrete thesis which are accepted by reputable companies and professionals and specific campaigns implemented in the e-shop www.mp3centrum.cz.The results of realized campaigns are either in accordance with theses or out of accrord. In this way author demonstrates practical efficiency of concrete marketing channels.
|
|
|
The possibilities of selling goods on the internet
Holakovský, Vladimír ; Sklenák, Vilém (advisor) ; Tichý, Jan (referee)
This work is focused on analyzing of selling possibilities on the Internet. The first part deals with description of two the most used options of goods selling. It is a matter of selling by the help of internet salesroom and opportunities of usage e-commerce. The second part deals with comparison between these two selling options in the line with concrete illustrations how can be that sale of goods made. For writing this work I drew on my own experience with establishing my own e commerce when I also made analyzing and comparing options of the selling possibilities on the Internet. The purport of this work is to create a document which can be used as an instruction manual for businessman's who are going to go in the way of e-commerce. It should offer the basic facts about this issue to provide an idea of contemporary possibilities of given business.
|
|
|
Electronic commerce
Zvolánková, Pavla ; Kotoučová, Jiřina (advisor) ; Žák, Květoslav (referee)
The thesis deals with a description of electronic commerce from its beginning up to present situation in this area. It explains basic terms connected with electronic commerce and it summarizes the relevant legislation. Moreover it describes e-contracts and rights and duties of both contractual parties. The main view is the view of Internet retailer, which is reflected in the practical part focused on concrete problems of retailers.
|
|
|
Payment methods in czech e-shops B2C
Řehoř, František ; Jandoš, Jaroslav (advisor) ; Zaoral, Ondřej (referee)
This bachelor thesis analyzes current methods and trends when paying via the Internet in the Czech environment of the B2C segment. Firstly, specifications of each payment system are described and the main focus is placed on specific payment systems that are currently available on the market. The description is based on criterions that involve comparison in a very simple way. Online payment gates that provide an integrated system of several methods are introduced in detail. The experience and preferences of customers when paying for goods and services online are then included in the results of the questionnaire. The main objective of the thesis is to help both sides, customer and merchant, to get insight into this issue. After reading this thesis, the merchant should be capable of making the right decision about which payment systems are suitable for his/her e-shop. On the other hand, the customer should be capable of choosing the most comfortable and suitable method which that particular e-shop accepts.
|
guest ::
