|
|
Trailer-targeting a potential audience
Brůnová, Lada ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects of movie trailers on potential audience. Collected data through quantitative methods of two uniform groups on the topic of movie trailers were studied by focus groups. This thesis focuses on understanding the approach of viewers on movie trailers and is trying to clarify when the movie trailers can act as a decision maker in order to change the approach and behavior of the audience. Thesis aims to offer a broader overview to the relationship between movie trailers and viewers and propose a guide how to read audiovisual works critically. The intention is to uncover that the scheme between text and context is characterized by complex processes of mediation and interpretation on the level of production, propagation and reception. The outcomes of the study can help to understand how viewers as consumers interpret...
|
|
|
The reflection of German cinematography in the Czech film press 1936-1939
Klvaňová, Veronika ; Bednařík, Petr (advisor) ; Dominik, Šimon (referee)
Bachelor thesis "Reflection of German cinematography in selected Czech film periodicals from 1936 till March 1939" records in what way Czech film periodicals reacted to the development and changes of the German cinematography in context of political and social transformations both nations underwent during the above-mentioned period. The thesis focuses on whether the film periodicals changed the way they reflected German cinematography during the period of escalating Nazi aggression towards Czechoslovakia and especially in the situation after the acceptance of Munich Agreement. The opening section covers broader historical and media context of Czechoslovakia in the era of the First Czechoslovak Republic. The next part describes and characterizes analysed film periodicals, weekly Kinorevue, Filmový kurýr and biweekly Filmové listy. Separate chapter is focused on German cinematography from its development during the period of mute films, throughout the changes caused by the introduction of audio films, until the German film industry was put under state control by Hitler and the film was used as a tool of Nazi propaganda. The final section deals with comparative analysis of articles in the above-mentioned periodicals reflecting German cinematography. The goal of this thesis is to find out, whether the...
|
|
|
Civil society organization operating in the Czech cinema after 1989
Marečková, Lenka ; Dohnalová, Marie (advisor) ; Deverová, Lenka (referee)
This thesis deals with civil society organizations in the field of cinema in the Czech Republic. Cinematography is part of art and industry, with further influences of technology, culture, social or political situation. As in other areas there creates also civil society in the field of cinematography. The aim of this work is to determine the reasons are civil society organization formed and how they function. Due to the broad approach of the target group the research project work was targeted at those organizations that contribute to the development, support and promotion of Czech cinematography in general, and are the major players with the conceptual and strategic influence to the whole area.
|
|
|
"Romani Accented Movies": Current Situation of Romani Cinema and Its future Perspective
Dvorská, Františka ; Červenka, Jan (advisor) ; Marková, Taťána (referee)
Summary: "Romani Accented Movies": Current situation of Romani Cinema and Its future Perspective The main theoretical approach that underpins this work is based on the concept of an accented cinema formulated by the Iranian film scholar Hamid Naficy. On the basis of his methodological tools the author examines some elements of the "accented style" as they assert themselves in the Roma cinema, and comes to the conclusion that already on a small sample of ten Romani filmmakers we can see certain components that are more or less common to all featured artists. Foremost there is shared existence in the "interspace", which is moreover in some aspects different from the exile or other diaspora filmmakers' "boundary" existence, given by the specific status of the Roma minority in society. Roma cinema is characterized by autobiographical approach and author's self-inscription into the story. From the production point of view these films are mostly alternative, low-budget or art-house ones. Romani cinema is most often supported by public broadcasters, subsidies from the state, nonprofit organizations or small production companies. Staffs are often formed on friendship or family ties, the filmmakers usually work with the similar team of people, hold multiple positions themselves and also are present at different...
|
|
| |
|
|
Time in Film. Comparison of the Conception of Jan Mukařovský and Gilles Deleuze
Kadlecová, Vladimíra ; Fišerová, Michaela (advisor) ; Michalovič, Peter (referee)
The topic of my diploma thesis is a comparison of speculation about a film from two perspectives. Firstly, it deals with the approach of Jan Mukařovský, a Czech structuralist, who was one of the first in the Czech context to explore the time concept in a film. Secondly, it considers the approach of Gillese Deleuze, who was accredited with the new view on the time-image in a film, however, much later than Jan Mukařovský. The aim of the paper is to explain the way the approaches of Mukařovský and Deluze relate to other approaches of thinking about time in films, the influence of other concepts of their time that they both theoretically based their views on, as well as specifying the films that became the starting points of exploring the time in films. The method of comparison is divided into three aspects, as three comparison levels.
|
|
| |
|
|
Portrayal of Native Americans in American Cinema in 1980s and 1990s
Vodňanský, Martin ; Sehnálková, Jana (advisor) ; Raková, Svatava (referee)
My work deals with the process of displaying of the North American Indian in the American cinematography. It describes the development, transformations and stereotypes in this process from the very beginning until the end of the nineties. In detail it deals with the Indian-thematized filmmaking in the 80s and 90s and it emphasizes, according to the author, the most important Indian movies. The focus point of the study lies in the analysis of two movies Powwow Highway and Smoke Signals, which were created by the Indian production in the late 80s and 90s. The aim of the work is, with the help of the analysis, to answer the question "Were the Indian actors and directors essential for more realistic portrayal of American Indians in American cinematography?" After analyzing the mentioned movies and presenting the arguments to this question, the conclusion is affirmative.
|
|
|
The Manifestation of God in Film
Duda, Miroslav ; Martínková, Libuše (advisor) ; Kropáček, Luboš (referee)
Anotation The main gaol of this study is to systematically map the manifestation of God in film with the focus on Hollywood production because it influences the whole western cinematography from its beginning to the present day. It systematically reveals various approaches to adaptation of the topic with regard to the time, cultural and social kontext. It expounds the development of the main aspects and ground of film censorship, which is considerably influenced by religion in secularized societies. It describes the techniques and approaches of individual directors to the topic.
|
|
|
The Screen of Laughter and Remembering: Cinematography and Post-Socialist Memory
Hladík, Radim ; Dvořák, Tomáš (advisor) ; Kusá, Zuzana (referee) ; Hanáková, Petra (referee)
THE SCREEN OF LAUGHTER AND REMEMBERING Collective Memory and Representations of State Socialism in Czech Cinematography This dissertation has very little to say about state socialism. Rather, it is a work about the memory of state socialism in the post-socialist Czech Republic, about the ways in which state socialism can be remembered in the present. From the perspective of collective memory, "it is not only the ancien regime that produced revolution, but in some respect the revolution produced the ancient regime, giving it a shape, a sense of closure" (Boym 2001, xvi). And there are indeed many, often conflicted modes of remembering this particular past. Françoise Mayer, for example, has identified several distinct types of remembering the "communism" in Czech society (Mayer, 2009). And her list is by no means exhaustive. At the centre of this treatise is the Czech post-socialist cinema. My dissertation thesis was prompted by the question of how cinematic representations bear on the collective memory of state socialism in the Czech Republic. . In the first chapter, I explore how cinema represents the past in comparison to historiography. In my work, it is evident that Czech cinema does not follow the epistemological criterion of referentiality that binds historians. A more important observation - and one...
|
guest ::
