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Framing of the EU during the European Parliament elections 2014
Charvátová, Anna ; Hájek, Roman (advisor) ; Rosenfeldová, Jana (referee)
Framing is one of the important concepts of media studies. That is because the journalists use framing as they create news. Framing makes it easier for their audiences to perceive the news and to understand it better. In media production framing occurs mostly because of the fact that journalists are affected by their opinions or by the organizations that they work for. Even the recipients doesn't have to perceive the news same way as the author - they are also affected by their opinions and his environments. The goal of this thesis was to find out how three Czech journals - Respekt, Reflex and Týden - framed European Union during the European Parliament elections 2014. In that period media informs about EU more than usual. Another goal was to find out how journalist constructed these frames. Qualitative analysis revealed six frames, which I named: Uncertain future of the EU, Lack of interest of Czechs for the EU, Absurd regulations of the EU, Necessary bureaucracy of the EU, Relevancy of the European parliament and European MPs and Inefficiency of European MPs. In analyzed journals prevailed negative frames over positive ones. As tools of framing authors used mostly headlines and captions. Selection of sources wasn't as important as choice of vocabulary and repetition of words in texts.
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Media stereotypization and labeling of people with a disability in Czech media and its impact on the audience
Brhláčová, Monika ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
1 Error! Unknown document property name. Abstract The presented master thesis deals with the topic of stereotypical presentations of disabled people in Czech newspapers and with its impact on the audience. This topic build on previous findings regarding repetitive stereotypical images and frames of disabled which were not only studied on newspapers. Simultaneously with those reoccurring frames and images we can also find positive of negative labels which are used in connection with disabled in newspapers. The work examines whether these phenomena occur also in Czech online and printed news. Using qualitative content analysis phenomena mentioned above were searched in randomly selected one hundred news. Requirement for choosing articles to selection was that the articles content need to be whole about handicapped people. Precisely, based on previous literature the text were analyzed and it was searched for narrative frames or models, stereotypical frames and labels that could be presented in texts. The purpose of this analysis was not only to demonstrate that those frames or labels are present in Czech newspaper articles but also make an attempt to fins new stereotypical frames or labels that those texts may contain. The second part of the analysis is to verify whether the public perceives these...
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Czech media coverage of hooligans
Jiříková, Martina ; Němcová Tejkalová, Alice (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis Sport rioting and its media coverage examines the way in which specified Czech media inform about rioting linked to sport events, in this case football mathches. The theoretical part of the thesis maps the history of sport fans, sociological and psychological background of football rioting as well as approaches to dealing with it. Likewise, it features theoretical points on the problematics of reality representation. The chosen cases and analysed media are presented in brief profiles. These are followed by the analytical part of the thesis, which employs qualitative content analysis of the specified media texts. The analysis examines content of the media outputs in the period of one week after the cases occurred. The goal of this thesis is to evaluate which language means the media used, how it framed the events and whether they resorted to tabloidization while reporting on them. Keywords Media coverage, rioting, sport, fans, stereotyping, framing
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Image of NGOs'working within roma communities
Šubrtová, Kateřina ; Hronová, Tereza (advisor) ; Veselková, Zuzana (referee)
This Bachelor thesis deals with the media image on non-profit organizations operating within the Roma communities. The examined articles come from four Czech news portals Aktuálně.cz, Deník.cz, iDNES.cz and Novinky.cz, the examined period is January - July 2013. The theoretical part outlines selected concepts of media theory, which are later used for media content analysis: gatekeeping, news values, agenda setting, framing. There is also theoretically defined nonprofit sector, its organizations and some of the aspects of current situation which can affect public and media image of non-profit organizations. The theoretical part continues with description of social exclusion aspect within the Roma community and shows that it's strongly embed in history. Later there are information about the concept called New(s) Racism and about characteristics of minorities' media image, which is also applicable on media image of the Roma people in the Czech Republic. The methodology chapter defines the main research problem, describes the media sample and selected period. The part describing applied research covers media content analysis - the quantitative part contains the number of articles found, the incidence of non-profit organizations and their representatives, shows the amount of space which media give to...
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The framing of eurscepticism in the czech press
Rosenfeldová, Jana ; Křeček, Jan (advisor) ; Jirák, Jan (referee)
The diploma thesis "Framing of euroscepticism in the Czech daily press" deals with political communication about the European Union realized in the czech daily press (namely MF DNES, Právo and Hospodářské noviny) during three events which were essential fot the Czech republic. It was referendum (2003), signing of Lisbon Treaty (2009) and signing of ESM (2013). It focuses on quality and europeanisation of public debate and its changes within this events. It also investigates how eurosceptic actors and and oponions are represented. It is trying to examine what are their possibilities of participating in public debate and identify attitudes of individual tituls. Research methods are quantitative analysis plus frame analysis. It also treats (in theoretical part) concepts like political communication (generally and on the european level), european public sphere and also euroscepticism itself.
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"Selected aspects of the war news on the example of the war in Croatia
Drejčková, Kristýna ; Nečas, Vlastimil (advisor) ; Hanzal, Jaromír (referee)
Thesis "Selected aspects of the war news in Czech daily newspapers on the example of the war in Croatia" analyze approach Czech printed media to reporting on the war in Croatia. This work verifies the existence of selected journalistic routines, using by journalists when they reporting on military conflicts, that was emerged from the study of foreign research, through quantitative analysis of the front pages of Mladá fronta Dnes and Rudé právo from the years 1991 to 1995. The theoretical part of this thesis is devoted to news reporting, with an emphasis on the sociology of sources, then composes the theory of framing and finally assesses the role of the media in military conflicts. The practical part is a research project based on foreign research that evaluates the use of sources in war reporting and processes the anchoring of themes of conflict in Croatia with the use of quantitative analytical methods. The aim of the research is to obtain results related to the issue of informing the Czech media about the war, and their subsequent comparison with results of foreign researches on the issue of reporting on wars. Qualitative analysis complete the findings of quantitative research closer insight into the conflict, through the evaluation of using of specific frameworks within individual texts in...
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Phenomenon of disability and its image in the print media
Opočenská, Lenka ; Felcmanová, Lenka (advisor) ; Hájková, Vanda (referee)
TITLE: Phenomenon of disability and its image in the print media AUTHOR: Lenka Opočenská DEPARTMENT: Department of Special Education SUPERVISOR: Mgr. Lenka Felcmanová ABSTRACT: The thesis "The phenomenon of disability and its image in the print media" aims to find out how periodicals framed chosen topic of disabilities in one year. The theoretical part of the thesis deals with the typology of models of disability and the definition of disability from different perspectives. The third chapter provides an overview of how the media shape the attitudes of society. The research section concentrates on how the media has framed newspaper articles and whether terminology changes were reflected in the media. KEYWORDS: Disability, models of disability, attitudes, framing, print media
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Public relations effectiveness in the czech presidential elections 2013
Šťastná, Alžběta ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis Public Relations Effectiveness in the Czech Presidential Elections 2013 analyzes the effectiveness of public relations tools that have a key influence in building of positive image of candidates in political elections, and on the particular case of the Karel Schwarzenbergs election campaign in first ever presidential election in the Czech Republic. The first part deals with the theoretical definition of public relations in general and subsequently in the narrower sense in relation to politics, adaptation to the specific needs of political communication for example in endorsement or positive and negative campaigns in electoral contests. Attention is also paid to the possibilities of cooperation with the media, agenda setting and framing. In the second practical part is first introduced the background of the presidential election together with a detailed profile of Karel Schwarzenberg, followed by an analysis of his electoral campaign between August 2012 and January 2013, and in terms of effectiveness of various public relations tools that were used in the campaign and their success in projecting into the media content.
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Tabloidization of Czech television news in the context of its official changes
Vysloužilová, Kristýna ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The tabloidization of the news is a term used more and more frequently when discussing the general decline of standards in media. And also when talking about the focus on the entertaining side of events or focus on rather simple topics in the news. The goal of the diploma thesis "Tabloidization of Czech television news in the context of its official changes" is to critically reflect the news produced by the Czech television considering the tabloidisation. It is particularly focused on the official changes from the years 2007 and 2012 and it compares the periods before and after the changes to determine what kind of effect they had on the tabloidization indicating elements. These elements are defined in the theoretical part of the diploma thesis which is mainly based on the foreign literature and which is looking closer on the different definitions of tabloidization and methods that are being used when trying to uncover the tabloidization in media content. Then, the essence of public service media is introduced, followed as well by the presentation of the Czech television as an institution. Also, the possible effects of tabloidization on the audience are discussed, considering its influence on the society as a whole. The attention is being paid to particular research questions and variables in the...
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Mediarepresentation of forming local policy
Švubová, Jana ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis on the "Media representation of forming of local policy (on the example of the financing of the Prague theatres)" suggests that mass media contribute to the forming of local policy by selective reporting of the politics. This fact is illustrated on the example of forming grant policy of the capital city of Prague. The analysed media are the daily papers MF Dnes, Lidové noviny, Právo and the televisions TV Nova and Česká televize in 2007 and 2008. The theoretical part of the diploma thesis introduces the relation between mass media and reality, the effects of media and the factors influencing forming of the news content. The political communication is discussed; this phenomenon is introduced together with the personalisation of politics and the mediatisation. Furthermore the paper deals with the agenda- setting theory and its relation to framing theory and the theory of news values. Then the development of the dispute is given, the most important moments are emphasized. The research part of the diploma thesis includes results of the quantitative content analysis. The aim of this research was to discover the media image of the dispute and to confirm or to disprove the hypothesis (i.e. the mass media were not impartial). The qualitative frame analysis shows the ways the dispute was...
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