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Voluntary Restrictions and Self-commitment
Toman, Václav ; Bauer, Michal (advisor) ; Gutiérrez Chvalkovská, Jana (referee)
Voluntary restrictions and self-commitment Abstract in English In our work, we summarize the topic of dual self and propose various types of restrictions the long-run self might impose on the myopic self concerning procrastination, health and emotions. Then we design a questionnaire aimed to find to what extent do the real people behave in such way, and what are the determinants of such behavior. We find that the phenomenon of voluntary restriction of self is present in our contemporary society to large extent. Women have a tendency to restrict themselves significantly more than men, while higher Cognitive Response Test (CRT) score, higher education and lower conscientiousness cause lower interest in the self-regulatory facilities.
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Marketing research of the brand knowledge and image of the brand Under Armour
Koubík, Vojtěch ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research of the brand knowledge and image of the brand Under Armour Annotation: The main objective of the bachelor thesis is to find out what the knowledge and image of the Under Armour brand is like using marketing research. The terms brand and image are explained in the first part of the thesis which include theoretical basis from various literary and electronic sources. The methodology section describes marketing research, its process and its types. The analytical part presents the Under Armour brand, the research itself and its results. The last part of the thesis provides suggestions and recommendations for improving the image of the Under Armour brand based on the research. Keywords: Image, brand, brand knowledge, marketing research, questionnaire, Under Armour
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Habitual physical activity of Portuguese university students in the period of summer holidays
Kozáková, Kateřina ; Bunc, Václav (advisor) ; Baláš, Jiří (referee)
Title: Habitual physical activity of Portuguese university students in the period of summer holidays Aim of the study: The aim of study is to evaluate habitual physical activity of Portuguese university students and to find out if they are meeting physical activity recommendations and could be seen as a sample of active population. Methods: Sample of the study was made of Portuguese university students, exactly students of physical education and sport sciences faculty. Sample size was 125 respondents, 81males and 44females. The sample refers to young adult age group from 18 years old, both genders. Instrument used was International physical activity questionnaire (IPAQ), long version. Data were collected electronically by Google Docs and then analyzed in Microsoft Excel 2007 and IBM SPSS Statistics 20. Results: Physical activity and sport scientist's students can be seen as a sample of active population. 122 (97.6%) respondents are meeting physical activity recommendations from which 87 (69.6%) are over-meeting these recommendations. PAL of the sample was high in 69,6%, moderate in 28% and low in 6,8% of the cases. No statistical significance was found between total physical activity score and academic year. The habitual physical activity of the sample is not influenced by their study curriculum....
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Marketing research of brand equity of traditional participants of Champions League
Mizera, Lukáš ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Marketing research on perception of brands of traditional participants of football Champions League Objectives: The objective of the thesis is a description of problems associated with the concept of brand and based on the collected data to make a marketing research of respondents' awareness of brand of selected football clubs taking regular part in Champions League. Methods: The research is making by a questionnaire economization focused on brand awareness and its specific features. In connection with the acquisition of the primary data was used method by online survey. To collect and storage data was used internet application Google Docs. Results: Results of the research showed that awareness of selected football clubs in Czech sports spectators is at a very good level. Furthermore, respondents expressed their opinions, knowledge and attitudes to individual characteristics of the brand of football clubs. Keywords: Brand, brand awareness. Champions League, marketing research, questionnaire
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Prevalace of eating disorder and possibilities for prevention
Matoušková, Lenka ; Leontovyčová, Jana (advisor) ; Mazáčová, Nataša (referee)
RESUME: Level of foreknowledge of the eating disorders Eating disorders make characteristic problem of current word in many wals. Eating disorders are extréme and simplified answer on a complicated question of personál satisfaction and sociable as well as health. We are surrounded by media which show beauty bodies. Television programmes, films, magazines for woman and men - everywhere we met with an idea, that beauty, young and femine body is a gurantee of personál hapiness. And unfortunately: not only the guarantee, but even requirement. I have chosen this topic for its topicalyty. It can be expected, that a number of disordered by eating disorders will still increase and society will have to deal with it. In my researech - I tried to focus on point how students are notified of eating disorders. '' Why just on students''? This is the most endangered group of people, where usually eating disorders start. In my option - I think that a lot of people knot these both kinds of disorders, but they do not realisme or do not knot importace of these disorders. The result of my research should show, if there is a need to more inform young people about these disorders and by this precede a rising of eating disorders. I dividend my development into two parts: Theoretical part: In theoretical part I did aim to eating...
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Measurement of using alcohol among adolescents and its causes
Rössler, Jan ; Buchtík, Martin (advisor) ; Kotík, Michal (referee)
Bachelor thesis "Measuring alcohol consumption among adolescents and its causes" deals with creation of a methodological tool that will reliably and efficiently measure the risk and harmful behavior of young people committed during consumption of alcoholic beverages - and therewithal pointing out the causes of this behavior. This is achieved by a synthesis of theoretical sources, dealing with alcohol abuse in adolescents and the factors that influence such behavior, preceded it or stimulate it. There is also used some foreign studies which were conducted on similar topics and the results are incorporated into this work and builds on them in sub-sections or socialization dimensions. Finally, this work is also inspired by some of international methodological tools created specifically to measure the behavior associated with the alcohol and allow a respondent self-reflection. Completed methodological tool is tested first at piloting and pilot interviews with respondents, followed by pilot probe conducted on a larger sample of the target population, and according to them is further adjusted in terms of reliability and validity to the final form, which should already be fully usable in a practical research and investigation testify about the specific causes of socialization that influence or give rise...
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Pupils knowledges abou infectious diseases
Rančáková, Hana ; Drda Morávková, Alena (advisor) ; Erhart, Lukáš (referee)
A knowledge about infectious diseases and vaccination is very important in this time. The questionnaire, which is part of this thesis, is designated for 1st to 4th grade high school students and the upper grade grammar school pupils. The questionnaire was used to analyse pupils' knowledge and attitudes about infectious diseases and vaccination. Pupils' knowledge and attitudes are quite good and students are able to voice their opinion. Females have better knowledge than males and older students are better too. The thesis is further focusing on how are the infectious diseases included in the National Curriculum and examine the prevention programmes for schools. The other purpose is to follow up the threat of pandemic diseases and present state of knowledge and awareness about this topic.
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The Analysis of Communication Activities of Junák Organisation in 2011 on the Example of National Charity Events
Höschlová, Aneta ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
Bachelor thesis entitled The Analysis of Communication Activities of Junák Organisation in 2011 on the Example of National Charity Events deals with the largest educational organization in the Czech Republic. The aim is to introduce the organisation Junák - svaz skautů a skautek ČR in terms of its mission, history and current status. It contains an analysis of communication activities of the non-profit organization, which is focused on the analysis of media coverage and communication tools that this non- profit entity used the most. In the second part, this bachelor thesis deals with charity events of non-profit organizations and describes in details four national charity events of the scout movement - Betlémské světlo, gatherings Postavme školu v Africe, KAPKA and Velikonoční skautské kuřátko, then compares their sense to the mission of Junák and its communication strategy. The last part focuses on primary research carried out by the author of this work on the target group of respondents aged 15 to 26 years. The research examined whether the organizing charity events affect the image of non-profit organizations, whether charities are perceived differently by people who went through scout education and those who were never scouts, whether these current scout charity projects are meaningful and...
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Burnout syndrome of kindergarten teachers
Jandová, Martina ; Smetáčková, Irena (advisor) ; Sotáková, Hana (referee)
RESUME This diploma is dedicated to stress and burnout syndrom. Objective of this diploma is to find out what is the rate of mental strain concerning burnout syndrom and to map occurence of burnout syndrom for kindergarten teachers. We were interested how burnout syndrom is impacted by professional experience, number of children, place of work, team satisfaction and level of personal satisfaction according to age of teacher. It is focused to teacher's career and to specific stress categories. I have used Maslach Burnout Inventory questionnaire which is standardized for measurement of burnout syndrom and questionnaire dedicated to find out sensitivity against stress. I have used own questionnaire to find out demographic figures. Final result indicates most of teachers are resistant against stress. Burnout syndrom across all three areas was indicated only for one respondent from total number of 100 asked teachers. For 8 teachers burnout syndrom was confirmed in two areas.
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Optimalisation of communication between HC Letci Letňany and parents
Bursíková, Veronika ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Optimalisation of communication between HC Letci Letňany and parents. Abstract: Bachelor thesis Optimization HC Letci Letňany communication with parents is about communication and PR activities of the club in relation to the parents of players first class. The work is based on primary and secondary sources of information. Its main objectives are to assess the current status of team communication with parents, based on observations of running the team, consultation with opinion leaders and the parents received a questionnaire survey, and devising a set of principles that would lead to more effective communication of the club. The theoretical framework is to define the basic concepts of communications and Public Relations, their relations and applications in sport. Key words: Communication with parents, communications hockey club, public relations, image sports club, questionnaire.
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