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The marketing plan and it´s execution for ATLANTIK FT, a. s.
Hrubý, Jan ; Procházková, Markéta (advisor) ; Matoušková, Magdalena (referee)
Nowadays, marketing tools are the key factors to enforce the market as well as to seek new customers. Therefore, marketing planning should be the integral part of any enterprise that wants to succeed in markets. The aim of this Diploma Thesis is to point out the practical aspects of how to process the marketing plan of a particular product. On this basis, it will be able to find the result of the real compliance between theoretical methods how to prepare a marketing plan, generally described in literature, and the real practice. The theoretical part describes general information about the marketing plan and its particular parts, as well as their preparation, implementation and verification. The rest of the Thesis is focused on the description of the real preparation of the new product called eATLANTIK within a company ATLANTIK FT, a. s.. It consists of initial impulse based on the long-term strategic goals, through the preparation of specific parts of the marketing plan. The following methodological tools were utilized in the Thesis: observation, description, deduction, comparison, and other applications.
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Strategic marketing plan of establishing company
Janíková, Miroslava ; Zamazalová, Marcela (advisor) ; Procházková, Markéta (referee)
The main goal of diploma paper is to design marketing plan of established student agency, which will insure that will bring agency to potential customer's notice and during its existence will be competitive. Marketing plan is design to get maximum effect with minimum financial costs. To fulfill this aim I will draft a marketing strategy, where I specify individual marketing instruments of marketing mix, with accent on optimalization of communication mix. Paper has two parts. Theoretical part defines specifics of services and strategic management especially planning and marketing plan. In practical part, I present the company and its product. On basis of results of situational analysis of surroundings of the business, I define segment and with regard to marketing goals and positioning of company I draft individual instruments of marketing mix.
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Marketing plan Zapf Creation AG
Vojtěchová, Lenka ; Zamazalová, Marcela (advisor) ; Rybář, Štěpán (referee)
Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.
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The Financial project of the new firm
Janů, Petr ; Krauseová, Jaruše (advisor) ; Tyll, Ladislav (referee)
This thesis deals with foundation of the new firm. Specifically, the new restaurant-bar in Prague. The work is reflected both a view of marketing (situational analysis, SWOT analysis, marketing mix of new product ,...), and a purely financial perspective (the opening balance sheet, a financial plan for 5 years or a financial analysis of the supposed financial data).
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Marketing plan for gastronomic facility
Petránková, Hana ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
My bachelor thesis follows deals with the issue of marketing in gastronomy, especially with creation of a marketing plan for a small facility. The goal of the following bachelor thesis is to create a marketing plan for a newly opened gastronomic facility Creperie Amálka. The thesis consists of two parts, theoretical and practical. Theoretical part deals with general marketing issues in gastronomy. It clarifies the meaning of marketing in gastronomy, particularities of services in this field and the creation and meaning of marketing plan for the gastronomic facility. In the practical part there is a description of the facility, situation analysis, setting of marketing goals and proposed marketing strategy for this newly opened organization.
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Marketing Strategy for Brand VOIVO
Hlavsová, Kateřina ; Postler, Milan (advisor) ; Pauliová, Kateřina (referee)
The brand VOIVO is introduced after theoretical introduction to the problem. There are introduced its characteristics, mission and vision. In third chapter, there is composed situation analysis, which summarizes makro-surround, mikro-surround and internal environment. All these factors are integrated in SWOT analysis. Next chapter arises from the situation analysis. This chapter deals with prescription of marketing targets for brand VOIVO, from which is proposed marketing strategy arises. This strategy is divided according to tools of marketing mix. Whole essay is concluded by summary and recommendation pro marketing strategy of the brand.
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The Application of Marketing Management in a Chosen Company
Kutnohorský, Karel ; Ezrová, Hana (advisor) ; Holub, Miloš (referee)
ABSTRACT Kutnohorský, Karel.Application of marketing management in a selected company. University of Economics in Prague -- Faculty of Management in Jindřichův Hradec, 2009, 78 pages, tutor: Doc. Ing. Hana Ezrová, CSc. The main topic of this thesis is a marketing operation system of a selected company. The work is divided into two parts. The first part follows a marketing operation theory based on planning, implementation and verification. The second, practical part describes a certain development industry segment and the company which allowed execution of the thesis. It analyses individual marketing operation phases of the company. The last part reviews the operation system and presents improvement suggestions.
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Marketing in Development
Gottwaldová, Hana ; Zamazalová, Marcela (advisor) ; Hlavička, Jakub (referee)
The diploma thesis named Marketing in Development focuses on the compilation of a marketing plan for a development project. This plan is based on the set of fundamental rules relating to development and the particular phases of a development process. A marketing survey is another important starting point and issue. The plan itself is aimed at developing a fictitious office project in Prague. It also contains some practical suggestions on how to apply some marketing tools in practice and, moreover, it points out their importance. The overall marketing plan might therefore be used as guidelines for making similar marketing plans for the development of office projects.
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