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Appreciatve suffixation in spanish and strategy of its translation
ŠINDELÁŘOVÁ, Kateřina
The bachelor thesis describes possible translations of some diminutives and augmentatives and compares the frequency of the use of these translations on the basis of their occurance in The Czech national corpus. There are theoretically explained the ways of enriching vocabulary, yet the biggest part is dedicated to appreciative suffixation in czech and spanish language, to ways of formation of diminutives and augmentatives and the strategy of their translations. In every chapter there are mentioned the most common czech and spanish apreciative suffixes and also the description of modifications of the derived words. There are also available graphs which show the frequency of the use of different translations which appear in corpus.
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Marketing plan of a selected company in the tourism sector- restaurant Aura
Repčíková, Andrea ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The subject of the presented Master´s thesis is to create a marketing plan for the restaurant located in Slovakia, namely restaurant Aura. The thesis is divided into two parts. The first part is theoretical with definition of the basic termonology of marketing planning. The second part presents a specific marketing plan which includes, among other things PESTLE analysis of the Slovak Republic, analysis of the internal environment of the company and finally determining marketing goals and marketing strategies to achieve them.
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Methodology of preparation of climate change adaptation strategy on city level
Pondělíček, M. ; Emmer, Adam ; Šilhánková, V. ; Končinská, A. ; Kadochová, Š. ; Lupač, M. ; Struha, P. ; Šafařík, M.
Metodika tvorby adaptační strategie sídel na změnu klimatu je určena především menším, středním i větším městům (případně větším obcím a městysům) v České republice. Tato metodika vznikla na základě znalosti podmínek v České republice, geografických podmínek ČR, na základě znalosti a sběru dat ve třech pilotních lokalitách, a to v Dobrušce, Žďáru nad Sázavou a v Hradci Králové a také na základě spolupráce s veřejností, a to nejen uvnitř projektu Adaptace sídel na změnu klimatu, kde metodika vznikala, ale i mimo tento projekt. Metodika by měla umožnit sestavit základní strategii pro přizpůsobení se dopadům změny klimatu srovnatelnou s podobnými materiály vznikajícími v zahraničí. Jednotlivé kroky zohledňují jak objektivní hodnocení a fyzickogeografické podmínky, tak i stav města a jeho okolí a umožňují vstup lidem – tedy osobám veřejně činným.
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Event marketing Birell
Kolda, David ; Král, Petr (advisor) ; Tereková, Kristýna (referee)
The work deals with the event marketing strategy of Birell that holds a leading market position in the Czech Republic in the sale of non-alcoholic beer. As part of building a new brand image Birell participates in a number of sports events. By trying to raise brand awareness and build a reputation among consumers. The main goal is to create event plan for 2017. The operational objective is to propose adjustments to the existing event strategy. The theoretical part is devoted to the integration of event marketing communication mix and basic typology. Then it describes all processes in the planning, execution and evaluation of events. There is presented a research in the practical part as well as creation of evaluation criteria used to assess bids for the year 2017.
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Stress and coping strategies of exposed profession
Bieliková, Liliana ; Pauknerová, Daniela (advisor) ; Franková, Emilie (referee)
The aim of the thesis is to point out the stress factors present in the profession of a firefighter, define the concept of stress and suggest the options of coping with stressful and challenging situations. The thesis consists of theoretical and empirical part. The theoretical part is focused on clarifying the definition of the concept of stress, its types, manifestations and potential stressors. In addition, conditions such as post-traumatic stress disorder, burnout, coping with stressful situations and Eysenck personality typology factors are explained. The empirical part is focused on the analysis of coping strategies, used by firefighters on the selected workplace and their connection to temperament, age and years of service. Based on the analysis, recommendations for management in HaZZ Nitra are suggested.
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Legalizace výnosu z trestné činnosti- mikroekonomická a makroekonomická perspektiva
Danková, Diana ; Šíma, Ondřej (advisor) ; Kováč, Michal (referee)
The primary objective of this diploma thesis is to comprehensively present the issue of money laundering not only on a macro level but also in terms of commercial bank and its microeconomic response to it. The main contribution of this diploma thesis is to identify the global indicators, which should be considered when drafting strategies in the fight against the legalization of proceeds from crimes. This diploma thesis addresses the changes caused by current globalization and highlights the dangerous effects it has on evolution of this consequent criminal activity together with evaluation of its potential in the future. Due to the tense situation in Europe caused by the series of terrorist attacks, part of the work is dedicated to the explanation of the relationship between terrorist financing and money laundering.
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Marketing strategy for chosen company
Laca, Tomáš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The goal of this diploma thesis was to create a new marketing strategy for the chosen company. The company is seated in Prague and has been in the coffee industry business since 2003. The thesis was written to fulfill academic standards and to be a practical guide for the company itself. The first part of the thesis is the theoretical part containing theoretical principals of company strategy, situational analysis and marketing mix. In the second part we applied theory, real data, internal company workshops and our own survey to create a marketing strategy. The goal of the diploma thesis was fulfilled by creating a marketing strategy based on the company´s identity and values, carrying out a situational and market analysis and creation of a marketing mix.
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Communication strategy of Huawei on social media
Slavičínský, Jaroslav ; Machek, Martin (advisor) ; Stříteský, Václav (referee)
The goal of this master's thesis is to analyse current communication of Huawei on social media and to compare it with its competitor Samsung. Subsequently, the communication strategy will be created, which might be used as a guideline for Huawei's social media communication. The thesis is divided into two main parts - theoretical and practical. The importance of Internet marketing and social media marketing are described in the theoretical part as well as characteristics of selected social media. The practical part contains the analysis itself, comparison with Samsung and the recommended communication strategy to improve the current state of Huawei's social media presence.
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Blue Ocean Strategy as a Prerequisite for the Success of the Company
Lojdová, Ivana ; Kincl, Tomáš (advisor) ; Dvořák, Jiří (referee)
The goal of thesis is to verify the assumption that the company's strategy constituent elements Blue Ocean Strategy leads to a higher success rate, according to selected criteria. The theoretical part is based on literature and clarification of terms with which I work. The key pillar is to understand the difference between blue and red oceans. I also explain the strategic management approach compared to the Blue Ocean Strategy. This part is based on literature and expert opinion. The knowledge gained is reflected in the analysis of ten companies. These companies are examined in terms of tools and strategic management using tools Blue Ocean Strategy. Successful companies are further analyzed and observational characteristics of strategies is indicated whether they match the characteristics of the Blue Ocean Strategy and lead to greater company success.
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Analysis of a Marketing Communication in a chosen Czech Republic Market from the Perspective of Kotler Partial Strategy
Kouba, Václav ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The aim is to analyze the mass-media marketing communications companies in the lead, challengers, followers and nichers on Czech automotive market. The analysis will be based on data for ads on television, radio, print automakers entered the period of 2014 and informations on registration of producers in the same period. Information on the authorization together with the characteristics of each brand will be the starting basis for profiling groups of brands according to Kotler parcial strategy. Communication activities of the groups will be analyzed. Finally, it will be evaluated, whether companies communicate properly with respect to its position. Alternatively, it will be proposed recommendations for changes to this communication.
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