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Marketing of the Gallery of the Central Bohemian Region in Kutná Hora and gallery visitors
Lašová, Martina ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
This master thesis "Marketing of the Gallery of the Central Bohemian Region in Kutná Hora and gallery visitors" consists of two major parts -- practical and theoretical. In the theoretical part there are explained terms such as arts marketing, marketing mix, marketing planning, situational analysis, marketing research, visitors of cultural institutions and targeted marketing. These terms are applied on the Gallery of the Central Bohemia. The main goal for this thesis is to produce complex situational analysis of marketing of the Gallery of the Central Bohemian Region, segmentation of the visitors and from these parts target on chosen segment of visitors.
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Analysis of selected company's business at the real estate market in Prague
Flisníková, Klára ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The thesis delas with the situational analysis of specific real estate company's business at the real estate market in Prague. The first part of the thesis concentrates on the explanation of the basic terms conected with the real estate business, on the real estate market and on choosen types of analysis which are used in the second part of the thesis. The practical part focuses on the analysis of an internal and external environment. Based on previous analysis was performed SWOT analysis and drawn possible company's aims and strategies.
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Marketing enviroment and the introduction of new brands
Poul, Jaroslav ; Procházková, Markéta (advisor) ; Tuza, Jan (referee)
The aim is to provide a comprehensive view of the market of tobacco products. Focus is mainly on cigarette market, where I will zoom on the possibilities of DanCzek Teplice a.s., which is supplier of own brand cigarettes. Seeking answers to questions that will help company gain competitive advantage through creative solutions. The work includes a situation analysis, segmentation of target group customers, own recommendations to marketing activities. All advices must compete in real market enviroment and comply with legislative requirements.
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Marketing Strategy of Fragrance Online Shop
Pokorná, Ela ; Stříteský, Václav (advisor) ; Svátek, Jan (referee)
The aim of this thesis is operation and marketing strategy evaluation of previous fragrance online shop run by VEDICI, s.r.o. and to propose a marketing strategy for a new planned electronic shop within this business line based on analyses done. This proposal is built on comprehensive theoretical overview in terms of strategic and online marketing, as well as external and internal situational analysis, companywide and marketing SMART goals, and process of segmentation, targeting, and positioning. Outcomes are then applied during the strategy setting of marketing mix (i.e. product, price, promotion and placement). At the end the thesis includes an evaluation of proposed marketing strategy together with couple of recommendations for the future development.
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Analysis of communication mix in Kotva departing store
Burdzová, Zuzana ; Procházková, Markéta (advisor) ; Bosáková, Júlia (referee)
The goal of the Master's thesis is an analysis of actual communication mix in Kotva departing store and a proposal for its improvement. The theoretical part provides the basis for descriptive and methodological chapter at the practical part. It begins with introducing of department store Kotva, following with description and analysis of existing marketing tools used in the communication mix and a new image campaign, which is also the main subject of own questionnaire research. The last chapter discusses the situational analysis, based on which are made the appreciation of the communication mix and the recommendations for improvement and icrease in effectivity of marketing activities. Detailed proposal is ilustrated in the chart of the action plan, followed by the budget.
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Marketing Plan of Garden Center Premysl Pisar
Krausová, Dagmar ; Kovář, František (advisor) ; Tolar, Václav (referee)
Dissertation on subject Marketing Plan of Garden Center Premysl Pisar is divided into two parts. The theoretical part describes the steps in setting up a marketing plan and their significance. In the second part of the company is introduced and applied knowledge of the theoretical part. The emphasis is on situational analysis and implementation plan.
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The analysis and proposal of changes in a marketing strategy of a selected company
Pokorná, Adriana ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The main aim of this graduation thesis is a proposal of changes in a marketing strategy in the area of the B2B service marketing, to be specific in the area of special trainings. The theoretical part consists of two chapters. The topic of the first chapter is a process of the strategic marketing. The second chapter describes specifics of the B2B marketing, specifics of the service marketing and theoretical backgrounds of the employee education. The methodical part consists of remaining two chapters. The third chapter focuses on the situational analysis. It consists of an analysis of the external environment, an analysis of an internal environment and a market research. The fourth chapter is based on results of the third chapter. The main aim of the last chapter is to propose a concrete marketing strategy, including a budget proposal.
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Competition analysis
ŘEŘÁBEK, Tomáš
This thesis focuses on the competition analysis of Zeelandia on the Czech market. In the literature review are indicated problems related to situational analysis, competition, competition analysis, SWOT analysis, SW analysis and Porter's five forces model. The practical part is composed of a list of competitors, compare financial indicators, determination of market shares, SW analysis with valuation, identification of key strengths and weaknesses and the subsequent overall evaluation.
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