Original title: Analýza komunikačného mixu OD Kotva
Translated title: Analysis of communication mix in Kotva departing store
Authors: Burdzová, Zuzana ; Procházková, Markéta (advisor) ; Bosáková, Júlia (referee)
Document type: Master’s theses
Year: 2011
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: communication mix; comunnication strategy; OD Kotva; promotion; situational analysis; komunikační mix; komunikační strategie; OD Kotva; reklama; situační analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/31016

Permalink: http://www.nusl.cz/ntk/nusl-113276


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2012-06-06, last modified 2022-03-03


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