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Customer Loyalty Benefits: Three Views
Kuš, Martin ; Koubek, Ivo (advisor) ; Lopušník, Ondřej (referee)
UNIVERZITA KARLOVA V PRAZE FAKULTA SOCIÁLNÍCH VĚD Institut ekonomických studií Martin Kuš Trojí pohled na zákaznické věrnostní programy Bakalářská práce Praha 2011 Abstract This thesis describes the mechanism of customer loyalty programmes from several views. We have defined few main objectives. The first objective is to introduce reader to loyalty programmes from the marketing perspective. The next aim is to describe the impact of customer loyalty programmes on firms and customers from the perspective of microeconomic theory. The third objective is to compare conclusions of theoretical models with the results of relevant empirical analyses. The last aim is to depict customer loyalty programmes as a principal-agent problem and draw the conclusions.
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Analysis of customer preferences in relation to products and services REX Controls, Ltd
Marková, Kateřina ; Hajdíková, Taťána (advisor) ; Oberhel, Martin (referee)
A topic of this thesis is an analysis of customer preferences in relation to products and services of the company REX Controls s.r.o. that focuses mainly on industrial automation and control systems. The goal of this thesis is to find preferred attributes when acquiring a control system and determine a level of customer satisfaction and loyalty. Product attributes are determined by conducting semi-structured interviews. Analysis of customer preferences is based on a consumer research. Within the survey are involved two groups of experts on automation and regulation. Evaluation of the collected data is performed by using statistical tools. The results of the analysis and formulated recommendations for the company, which could help to achieve its objectives, are discussed in the conclusion part.
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Dedication as a Symbolic Code of Loyalties in Science during the Enlightenment and Pre-1848 Periods
Smyčka, Václav
The study is based on quantitative as well as qualitative research on nonfiction published between the 1780s and the 1840s, which captures how the genre of dedications developed over time. The source materials are interpreted in reference to a concept of loyalty that understands it as a social code that creates a reciprocal relationship between the autor, a social authority or patron, and the public. The code therefore serves as a means of negotiating the mutual positions of all three actors.
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The 'Loyal' Strategy in Sebestian Hnevkovsky's Epic Devin
Krejčová, Iva
This study focuses on the ideological and social background of Hnevkovsky's epic Devin (1805, 1829), insight into which is provided by Hnevkovsky's original manuscript and his correspondence, as well as by contemporary events in society like the French Revolution, the Napoleonic Wars, and the revolutionary events in Europe during the first decade of the 19th century. In interpreting the different versions of the epic, the author of this study focuses on the subjects of women's emancipation and rights and freedoms, which were important for modelling the role of the ideal ruler and the functions of parliamentary disputation, and also for a notion of the 'golden age' of the Czech lands. Through an analysis of these themes, the author establishes how the narrator appraises collective national identity, defined as the loyal stance of a subject or group to the homeland, the nation, a ruler, or a more widely defined social order, as well as their own personal values (the emotion of love, personal goals of fame).
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Czech versus German? Discussions of Style in Prague in the 1820s
Machalíková, Pavla
The text contentrates on the construction of loyalty to a distinct national group through the use of certain characteristics in painting to express solidarity with a "national" style. In painting this debate on the existence of national schools in Bohemia can be observed as starting in the 1820s. Subsequent development led to the deliberate idealisation of a Czech school of painting based on adherence to certain characteristics that were considered "Czech" and were defined in opposition to the contemporary notion of German style.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Killich, Ondřej ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deals with clients' satisfaction and loyalty to the company Kooperativa Inc., Vienna Insurance Group and its product, investment life insurance Perspektiva. The theoretical part explains the basic concepts related to this topic, analytical part, introduces the company, the product and carried out research. Final part, based on modern methods of investigation, proposes the recommendations of steps which increase the level of customer satisfaction.
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Concept for Motivational System Change in a Company
Zelinková, Kateřina ; Vogt, Petr (referee) ; Konečná, Zdeňka (advisor)
This thesis deals with suggestions of appropriate changes in a concept of incentive system in the particular company. Changes will be suggested based on the theoretical background and the current state in the company. The proposed solutions will be used as a concept for increasing the satisfaction and loyalty of workers, to reduce the sickness and fluctuation and on the basis of these sub-goals to improve performance throughout the organization.
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