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The Suggestion of Company´s Marketing Strategy
Mrkvová, Andrea ; Plíšková, Pavla (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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Business Purpose
Michalec, Martin ; Kliment, Michal (referee) ; Heralecký, Tomáš (advisor)
The goal of submitted thesis relates to investment as business purpose, used to evaluation of real situation in První brněnská strojírna Velká Bíteš, a.s. and in the areas of its activities. Theoretic part describes basic terms, present problems in investigated area and deal with theoretical description of business purpose. The analytical part is focused on stakeholders, mainly on competitors and on firm itself too. The proposal part includes interpretation of possible options and recommendation of appropriate solution for given investment choice.
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Marketing Strategy for Firm PANDOS, Ltd.
Dosedělová, Denisa ; Lalošák, Miroslav (referee) ; Šimberová, Iveta (advisor)
My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
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An offer of a chosen tour operator
Bendová, Simona ; Voříšková, Barbora (advisor) ; Petrů, Zdenka (referee)
The Bachelors thesis focus on a chosen tour operator - ALEX. The central topic is an analysis of the offer by Tour Operator ALEX. The first part explains terms such as a tour operator, an offer, a participant of the tourism or marketing mix in the tourism. The practial part works at the offer of the Tour Operator ALEX, covering the marketing mix. The SWOT analysis and the comparison with competitors are disassembled in the conclusion of thesis.
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Threats and Opportunities for the selected company
VARGOVÁ, Vendula
The main aim of the thesis was to uncover opportunities and to identify threats for the selected company and offer the firm use of the information obtained. In the theoretical part of the thesis I used the information to perform a situational analysis and further analysis of the methods of marketing environment and SWOT analysis. To determine the opportunities and threats in the practical part of my thesis, I chose Československá obchodní banka, a. s. , which operates as a universal bank in the Czech Republic. SWOT analysis was used for these purposes. Before performing a SWOT analysis it was necessary to first develop an analysis of the marketing environment of the company. I used STEP analysis to analyse the company's macro environment. The bank's microenvironment was evaluated using Porter's five forces model analysis, and to analyse the company I made financial analysis of selected economic data and financial ratios from the annual reports for the period 2010 up to 2014. The SWOT analysis that was performed uncovered the following opportunities: population growth, an increasing number of households with a personal computer and Internet connection, smart banking development and interconnection of distribution networks. The most significant threat to the bank is growth in rivalry among competitors, increased bargaining power of customers, threat in the form of substitutes, the end of the contract with Česká pošta and the planned transfer of Česká pošta to a franchise. To achieve the objectives of the work, I suggested to the bank the following recommendations: specialized products for children and young adults with public campaign events, as well as alternative distribution channels, virtual Video Banker and virtual branches, competition and poll applications on social networks, Smart banking development, interconnection of distribution networks and merging brands. In terms of threats I recommend reducing the fees for account maintenance, increase the interest rate on accounts, create questionnaires regarding clients who close their account, higher commissions on sales and investments for Česká pošta, and last but not least, benefits and training for employees of Česká pošta.
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Analysis of microenvironment of selected firm
MILAN, Jan
The main objective of this thesis is to do an analysis of microenvironment of the Záruba food a.s. company in České Budějovice with the help of Porter's five forces model. Porter's five forces model determines the position of the selected companies on the Czech market in terms of the area of competitors, customers, suppliers and distribution channels. The output of Porter's analysis is the identification of potential threats or opportunities that can be used to eliminate the threats involved. It was also made economic-financial analysis.. Based on the analysis it is possible to recommend strategies for improvement.
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Analysis of the competitiveness of OVB Allfinanz, a.s.
HOMOLKOVÁ, Petra
The goal of my work is to analyze the market position selected company and suggest improvement in its market position and to analyze its competitive environment. I chose the company OVB Allfinanz a.s., which operates on the Czech market for 44 years. My work consists of two parts. The first part describes the theoretical knowledge concerning strategic management and analysis, explanation of terms of competition, competitiveness and other related terms such as: generic competitive strategies, SWOT analysis and Porter's model of competitive forces. In the second part I will focus on the SWOT analysis and Porter model. I also focused on the analysis of competitors in the field of insurance brokers. The results are based on information obtained from the questionnaire survey. I also used the method of controlled interviews with successful regional group leader ProfiFP and thus I gained not only credible information about the company, but I could use my experience, when I am working for OVB. From the obtained data I proposed possible improvements for company .
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Position of Kooperativa insurance company in the Czech insurance market
Bártová, Hana ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
Kooperativa pojišťovna, a.s., Vienna Insurance Group is the second largest insurance company in conditions of the Czech insurance market. Kooperativa is an universal insurance company, which offers insurance products and services to individuals and companies. The main aim of the diploma thesis is to define a position of Kooperativa commercial insurance company in the Czech insurance market. In order to reach the object of the thesis is necessary to respect for insurance's characteristics, specifics and main competitors. The first part of the thesis is focused on basic information about company and insurance products. The second part is dedicated to company's economy, which includes analysis of premium written, financial statement and ratios of financial analysis.
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