Original title: Strategie vstupu Benziny s.r.o. (Unipetrol, a.s.) na zahraniční trh
Translated title: Market Entry Strategy of Benzina, s.r.o. (Unipetrol, a.s.) to the Foreign Market
Authors: Masár, Lukáš ; Chlebovský, Vít (referee) ; Škapa, Stanislav (advisor)
Document type: Master’s theses
Year: 2012
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]
Cieľ diplomovej práce je navrhnutie vhodnej stratégie vstupu firmy Benzina, s.r.o. (Unipetrol, a.s.) na zahraničný trh. Práca obsahuje analýzu súčasnej situácie na domácom trhu v Českej republike a analýzu priemyslu v Ukrajine. Boli predstavené základné analytické metódy, ktoré boli následne vyhodnotené. Na základe uskutočnených analýz bola navrhnutá stratégia vstupu na Ukrajinu. The main aim of diploma thesis is suggestion of proper market entry strategy of firm Benzina, s.r.o. (Unipetrol, a.s.) to foreign market. Work contains analysis of current situation in domestic market in the Czech Republic and analysis of industry in Ukrainian market. The basic analytical methods were introduced and consequently applied. On the basis of conducted analysis was recommended market entry strategy to the Ukraine.
Keywords: konkurencia; PEST; Portových 5 síl; Stratégia vstupu na zahraničný trh; competitors; Market entry strategy to foreign market; PEST; Porter’s five forces

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/12101

Permalink: http://www.nusl.cz/ntk/nusl-223461


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Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses