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Analysis of the use of new technologies for visual communication and their social impact
Kadlecová, Petra ; Sigmund, Tomáš (advisor) ; Truhlář, Filip (referee)
The work focuses on the analysis of new technologies, which are used in visual communication. This is especially the description, characterization and their use. Another section focuses on social trends that permeate contemporary Western society, and their relationship with new technologies in the field of visual communication. It deals therefore also examines the social changes and changes in the perception of individual development and dissemination of new technologies causes. Describes the important role of visual communication in today's world and the changes in society due to widespread use of modern technology. The aim is to make the analysis and therefore a comprehensive overview of new technologies and their use in the field of visual communication. Finally, the work seeks to estimate the next direction of new technologies in the field of visual communication and create a prediction of further development in the future.
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Kvalitním grafickým vyjádřením ke konkurenční výhodě
Pršala, Ondřej ; Horný, Stanislav (advisor)
Detailní pohled na problematiku vizuální komunikace firem. Tato značně rozsáhlá oblast v sobě zahrnuje nejen návrh logotypu a vytvoření manuálu grafických standardů, ale i oblast reklamy a propagace. Veškerá vizuální komunikace je podřízena firemnímu stylu. Grafická podoba firemního stylu je ukotvena v manuálu grafických standardů prostřednictvím pravidel pro aplikaci grafických prvků. Soustavná vizuální prezentace pomocí kvalitně zpracovaného a jednotně uplatňovaného firemního stylu pomáhá budovat firemní image. Reklamní strategie by měla stejně jako firemní styl obsahovat jednotnou filozofii a to zvláště z dlouhodobého hlediska. Toto však klade značné nároky na tvůrce reklamy ? nápad a zpracování. Reklamu je nutné tvořit s citem a v souladu s několika hledisky (psychologické, estetické, etické, kreativita, originalita, umělecká úroveň ztvárnění, imaginace). Velmi slibným prostředkem firemní komunikace je firemní web - zaměření na grafiku.
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Visual communication of a company and Corporate Identity
Bauerová, Marie ; Zamazalová, Marcela (advisor) ; Kočař, Jan (referee)
The goal of my thesis is to evaluate the current status of visual communication and Corporate Identity of LABORATOIRE BIODERMA CZECH REPUBLIC s.r.o. based on the analysis and to find out whether the Corporate Identity is together with visual communication of this company appropriately designed and to expose their weaknesses. The goal is to find out how the public perceives the brand "BIODERMA", what the opinion of the brand and its competitors is, what brand knowledge and awareness is and how the company communicates, especially visually. Based on the results of research, which were realized by method - polling via the online questionnaire, I propose the appropriate recommendations and the solution of discovered deficiencies. My thesis should be also benefit for other companies besides the company BIODERMA. I show a manual how correctly to use visual communication, I explain the meaning of visual communication, what kind of various forms exist today, what the trends are, how it relates to Corporate Identity and what Corporate Identity is. This thesis provides a consistent view on the problems of visual communication of companies and Corporate Identity, because these two terms are closely related.
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Smart shop banner - new marketing tool
Gotthardt, Martin ; Horová, Olga (advisor) ; Smolka, Josef (referee)
This thesis deals with a new marketing tool for campaigns to support product sales at the point of sales. Banner can appropriately draw customer's attention and also persuade to unplanned impulsive purchase. It is a plastic pocket that can hold posters to support individual product or brands of companies and also can be changed quite often. Uniqueness of the solution lies in the location of the advertising space. In case an LCD monitor is part of the cash register, the banner is located on the other side directly exposed to the eyes of customers. The aim of the thesis is to present a new marketing tool and ideally prove that the right use of visual communication means is able to encourage impulsive purchases even in the environment of a Czech bank. Even though it was not completely proven that the banner can encourage impulsive purchases in banks, the whole concept has been prepared, it's potential revealed and the possible effective uses for normal practice have been formulated.
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Presentation of goods using different graphic techniques and procedures
Kadlecová, Petra ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
The work focuses on the comparison of different graphic techniques and procedures for the presentation of the company and its products. It describes the importance of visual communications company with others, discusses the different media and also discusses the important principles in creating advertising and overall visual communications company. The aim is to summarize the advantages and disadvantages of different graphic techniques and procedures, the possibility of their use. A part of the recommendations is, how and what kind of graphics technique or procedure should be used to represent the company and its products.
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Visual communication, corporate identity and their influence on management of companies
Kyncl, Jiří ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
In my diploma thesis I'm dealing with questions of visual communication and corporate identity in connection with company's management. At first I briefly characterize termins connected with this topic such as communication, visual communication, corporate identity. In the second part of my thesis I made a set of advices and recommendations for management of small companies, which should help them to orient in the problematics of corporate identity and visual style. These recommendations are supported by practical example of graphical manual I made for that.
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Presentation of a cultural event and its visual identity
Novotná, Kateřina ; Hucková, Barbara (advisor) ; Riedlbauch, Václav (referee)
The bachelor thesis deals with the external presentation of a cultural event, communication with a spectator and with the overall strategy of marketing communication. The theoretical part is mainly engaged in marketing communication and communication mix, as well as visual communication, especially corporate design, image and visual identity in general. The practical part is focused on a specific example of the music festival Mighty Sounds, its development and growing popularity associated with successful self-presentation. The information and conclusions in the practical part are supported by the questionnaire research dealing with the growing awareness of existence of this festival and communication with a target group within a year.
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Corporate style in the view of expansion of corporations on the internet
Brejla, Tomáš ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This work is about corporate style, especially about corporate style of internet corporations. In a first part of the work, the corporate style is analyzed from theoretical point of view. It's described the fundamentals of corporate style, its dimensions, differences between corporate style of small and big corporations. Then is described the principle of a creation of corporate style from international point of view, which means the rules, which need to be respected when the corporate style is used in many countries and cultures. In the work are also introduced and compared the suppliers of corporate style from today's point of view, which means what are the possibilities of big suppliers and what are the possibilities of individuals. In the end of the first part there are briefly introduced elements of corporate style, fundamentals of every good corporate style, and trends which could be seen in their design today. The second part of the work is about corporate style of corporations on the Internet. As first are introduced the marketing principles of the Internet, which means types of the corporations and their reasons and possibilities of presentation on the Internet. Than is described the different principle of corporate style on the Internet and than is made an analysis of every single element of corporate style on the Internet (alike as it was made in the first part of the work). It describes different principles of creation of these elements and there are described today's trendy again. In the end of the work is make assessment of different principles in the creation of the projects of corporate style on the Internet and out of Internet. It's also told a very light solution of the optimal situation. The whole work is full of picture samples, which should help the reader to make an image about the things described in the text.
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Zásady vnější firemní vizuální komunikace-metodika hodnocení webových stránek
Andits, Tomáš ; Pavlíček, Antonín (advisor) ; Muknšnábl, Josef (referee)
Používanie správnych a efektívnych komunikačných nástrojov je v súčasnej dobe jedným zo základných faktorov úspechu podnikania. Cieľom práce je upozorniť na dôležitú zložku komunikačného mixu, ktorým firmy pôsobia na svojich potenciálnych i stávajúcich zákazníkov, a to na vizuálnu komunikáciu. V súčasnej dobe síce existuje celá rada metodík, ktoré pomáhajú hodnotiť kvalitu webových prezentácií, máloktoré sa však zameriavajú na hodnotenie webových stránok z hľadiska ich vizuálnej komunikácie k zákazníkovi. Kompiláciou a doplnením stávajúcich, práca prichádza s návrhom vlastnej metodiky, ktorá bude zameraná práve na hodnotenie kvality webových prezentácií z hľadiska vizuálnej komunikácie.
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Project of the corporate design and its example of the company Filamos s.r.o.
Hartl, Jan ; Krsek, Libor (advisor) ; Kubíček, Jovan (referee)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
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