|
|
Strategic Analysis of an Enterprise
Malínek, Jiří ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
First part of my work sumarises theory of strategic analysis, describes individual analysis such as PEST analysis, analysis 4C, SWOT analysis. Second part describes concrete company. Third part applies these analyses to described company. At the end of my work are written recommendations for company.
|
|
|
The Application of Marketing Management in a Chosen Company
Kutnohorský, Karel ; Ezrová, Hana (advisor) ; Holub, Miloš (referee)
ABSTRACT Kutnohorský, Karel.Application of marketing management in a selected company. University of Economics in Prague -- Faculty of Management in Jindřichův Hradec, 2009, 78 pages, tutor: Doc. Ing. Hana Ezrová, CSc. The main topic of this thesis is a marketing operation system of a selected company. The work is divided into two parts. The first part follows a marketing operation theory based on planning, implementation and verification. The second, practical part describes a certain development industry segment and the company which allowed execution of the thesis. It analyses individual marketing operation phases of the company. The last part reviews the operation system and presents improvement suggestions.
|
|
|
Valuation of a Trademark as an Intangible Property of a Firm
Šťastná, Zuzana ; Hesková, Marie (advisor) ; Vodička, Milan (referee)
Thesis deals with the valuation of a trademark as an intangible property of a firm. In the theoretical part is a treatise on the difference between brand and trademark. There is also explained the importance of brand essence and brand building. It also described the area, benefiting from brand valuation. The selected company is subjected to several analysis and the value of its brand is recognized by the method license analogy.
|
|
| |
|
|
Analysis of practicity of government grant
Sedláčková, Daniela ; Dvořáček, Jiří (advisor) ; Petrlík, Oldřich (referee)
The goal of this dissertation is to consider the practicity of grant for a company, which has its business line in ecological disposal of car wrecks and electric scraps. Then to describe the significancy of line of business for the company especially with the relations of impacts to the environment. Practical part is devoted to evaluation and analysis of company which is interested in acceptance of grant from the State fond for environment (SFŽP) for the development of its business activities. After this study I concur with the analysis of other actual possible forms of state assistance. They could lead to an improvement of position and no only of this concrete company, but also the others which are active in this business line of ecological disposal of car wrecks end electric scraps.
|
|
|
Comparison of regional policy in Poland and in the Czech Republic
Tomešová, Jana ; Damborský, Milan (advisor) ; Říhová, Gabriela (referee)
This diploma thesis is focused on implementation of regional policy in the Czech Republic and Poland. The theoretical part deals with regional policy in general, its definition, motives and used instruments. It is also described its implementation in the Czech Republic and Poland, namely institutional framework, documents in this sphere. This work also contains a description of basic disparities in both states and unemployment trend and trend of regional domestic produkt per inhabitant in regions NUTS II. It is also briefly described how these two states draw the support from structural funds. The last part compares the implementation of regional policy in the Czech Republic and Poland and contains a SWOT analysis.
|
|
|
Position of the state castle of Hluboká in tourism of the Czech Republic
Písařová, Markéta ; Netková, Jarmila (advisor) ; Raabová, Tereza (referee)
This Bachelor thesis characterizes the current situation of a large castle which is one of the most visited monuments in the Czech Republic on the example of the state castle of Hluboká. The theoretical part of the thesis focuses on the significance of tourism in the national economy, then it deals with general indicators of the Czech Republic and South Bohemian Region. Also the definition of cultural tourism and cultural tourist with its importance in the tourism in general is added to this part. The analysis is devided into several parts as well. At first it concerns an analysis from the historical point of view and there is a desciption of all the space on view. The next part closely deals with a marketing mix of the destination. The last part contains an analysis of the visitors during the past few years also in comparison to other competitors in the state. The information and data were collected from the web sites of the Czech Statistical Office, Czech National Bank, Regional Office of South Bohemian Region, Ministry of Culture and National Monumental Institute.
|
|
| |
|
|
Contemporary options of evaluation free financial resources
Jurčíček, Václav ; Smrčka, Luboš (advisor) ; Zámečník, Petr (referee)
The objective of this thesis is a comparison of two complex scenarios of a personal financial plan. Both scenarios fulfill major objective of securing privately-owned property and furthermore comprise a combination of other modern financial products, which generate stream of cash flows. A combination of two methods is used for the comparison - a SWOT analysis and NPV analysis, which compares monthly cash-flow values over a course of 34 years.
|
|
|
How to start business
Čtvrtečka, Lukáš ; Tyll, Ladislav (advisor) ; Získalová, Tereza (referee)
The thesis explains the situation of establishment of business. Theoretical part talks about the decision if to do the business or not, the choosing of type of business and other steps in asociation with this topic. Practical part presents the creating of business plan.
|
guest ::
