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Contemporary Islamic intellectual trends in the Arabic Maghrib
Grishen, Hasan Omar ; Kropáček, Luboš (advisor) ; Gombár, Eduard (referee)
Poslední etapa vývoje dějin se vyznačovala "humanizací", která dějinám dala skutečný význam, jakožto produkt činnosti lidových mas a jakožto věda s vlastními zákony, jejichž prostřednictvím jsou události dějin vysvětlovány a analyzovány. Nejvýznamnějším průkopníkem etapy "humanizace" dějin byl Ibn Chaldún, který v dějinách spatřoval "umění" a představil je jako vědu s novým pohledem, jenž se nespokojil se studiem vnějších jevů dějin (záhir), jakožto pouhý nástin událostí a zpráv, ale jeho zájem se soustředil na jejich "vnitřní smysl- bátin", jímž je "pohled, prověření a vysvětlení příčin tvorů a jejich přesných principů a znalost podmínek událostí a jejich hlubších příčin"(al-Muqaddima, str.4 ). Jeho metoda tedy spočívá ve spojení syntézy a analýzy, aby tak dosáhl upřesnění mezi podrobným studiem a vyvozováním závěrů v sociologickém výzkumu. Tato metoda obsahuje odmítnutí jednostranného pohledu, který by při vědeckém výzkumu obecně a při studiu vnějších historických jevů zvláště uplatňoval jeden z těchto dvou způsobů. To znamená, že kterákoli z těchto dvou metod má poměrnou hodnotu, kterou je možné prokázat pouze v organickém spojení s druhou metodou, což rovněž znamená, logická syntéza s analýzou a podrobné studium s dedukcí se vzájemně doplňují. Tento pohled vede k překonání prostého výčtu historický...
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Marketing research in B2B
Pipová, Jana ; Zamazalová, Marcela (advisor) ; Přibová, Marie (referee)
The Diploma Thesis consists of four chapters. The first one describes B-2-B market and compare its approach to the customers with its approach to the consumers' market. Further this chapter describes the latest trends and specifics of the pharmaceutical field. The second chapter describes the marketing research and its various ways of realization. The following chapter depicts this marketing research in connection with the B-2-B market. The last chapter is the practice part of the thesis. Firstly there are the reasons that led me to realize this research. Then the main goal and the hypothesis are mentioned. The description of the researches course, its main summaries and the methodical edifications are not absent as well.
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The economy of Spain and its position in the European Union
Hlávková, Eva ; Jeníček, Vladimír (advisor) ; Jelínek, Jiří (referee)
The aim of the thesis is to assess the economy of Spain and its position in the European Union. The European integration processes significantly influenced the development of democracy in Spain as a member state of EU. The period after Franco regime would last undoubtedly much longer and it would grow less dynamically without these processes. The influence of EU affected not only the Spanish economy, but also the current position of Spanish monarchy in Europe and in the whole world. The thesis is structured in three main parts. To be able to assess the Spanish economy during its membership in the EU, it is essential to study the procedures of negotiations between the candidate country and the Community. That is the reason why the first part is engaged in the pre-entry phase. The second part examines in detail the development of the economy after the reintroduction of democracy in the country. It deals mainly with the macroeconomic tendencies, their causes together with consequences. The progress concerns the economic situation in Spain before the entry to the Community, in the second half of eighties, as well as during the nineties. The thesis does not forget to be engaged in the current situation in the new millennium and it also outlines the possible development in the following years. The last part is devoted to the position and the influence of Spain on the main integration directions in the European Union. The coherence and the extent of evaluation can be considered one of the benefits of this work. The thesis introduces the complex view of the Spanish economy since the entry to the EU. It also deals with possible following tendencies. The understanding of the development is facilitated by a large number of graphs and tables, which help to outline the essence of the topic.
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The Modification of Secularization Thesis During the Last Third of the 20th Century- A Comparison of P. L. Berger and R. Stark
Hron, David ; Philippová, Lenka (referee) ; Gebelt, Jiří (advisor)
This diploma work discusses the long-term effort of two major sociologists of our time. My thesis is a comparison taking place on the background of introducing the general trend in the sociology of religion. A trend, which comes from the long-term valid ideas, which claim that the present time is stigmatised by a new social phenomenon. The theory of modernity was the result of the development of social (and other) sciences, which has given it a normative and self-evident status of undeniable social fact, which is not to be questioned. The revision of the theses of modernity as well as secularity started as a consequence of these social changes, whose causes are summarized by a general and empty term "postmodernity". The argument, which has been going on in the sociologic discussion for a long time, has reached the necessity of modification of the old secularization theses.
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Transformation of cult and conceptual value in history of photography
Dotřel, Jan ; Ševčík, Miloš (advisor) ; Zuska, Vlastimil (referee)
This historical work focuses on the theory of photography. It is divided into three autonomous episodes chronologically correspond to three historical stages. These parts are connected with one genealogies of one possible reading of the photography. The first part deals with the historical circumstances and causes of the birth of photography. The second phase describes the later period of history of the Weimar Republic and photographic movement of Neue Sachlichkeit. The last part concentrates on Düsseldorf School of Photography and its current followers. These historical eras combines the aesthetic issues of cult and conceptual values, which is demonstrated on the way how read the photographic medium as a specific aesthetic phenomenon.
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Biopaliva v Ruské federaci, Ukrajině a Bělorusku: současný stav a výhled do budoucnosti
Stankus, Elena ; Janda, Karel (advisor) ; Mazáček, David (referee)
The purpose of diploma thesis is to provide an overview of biofuels market in Russian Federation, Belarus and Ukraine and estimate prospects of future development. First chapter characterizes biofuels in regard of the feedstock and further utilization. Next part of the thesis describes development of biofuel industry in the key selected countries and analyses current trends on the global market. Next three sections review Russian, Ukrainian and Belarusian sectors of biofuels including feedstock potential, supportive policies, strategies, international collaboration and issues in biofuel production, distribution and consumption in each country. Last section of the thesis investigates potential from exported raw materials and its contribution to achievement of established targets with the following outlook for the future development.
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Financial Assets in a Bank Accounting
Nacházel, Jan ; Novotný, Jan (advisor) ; Pelák, Jiří (referee)
This bachelor thesis is about the issue of financial assets in a bank accounting under International Financial Reporting Standards. At first, the thesis listed standards which content is connected with financial assets. The main goal of this thesis is to confirm/refute three hypotheses. The first hypothesis examine the share of loans & receivables to total assets of the bank. The second hypothesis analyze the evolution of loans & receivables yield. The last hypothesis compare the trend of real GDP with the quality of the loan portfolio. Following research confirmed two hypotheses.
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Podnikatelský plán: instantní přírodní superjídlo
Mazal, Jakub ; Lukeš, Martin (advisor) ; Procházka, David Anthony (referee)
The goal of the thesis is to develop a business plan for an instant natural food replacement operating on the Czech market, analyse the potential and feasibility of this business idea and calculate the financial estimates of the business. In the first part of the thesis, theoretical background on business planning is mapped with special focus on recent developments such as canvas business model, lean canvas and lean startup approach. This is followed by business plan structure which serves as a base for the practical part. Last topic of the theoretical part summarizes current trends in the food industry and especially market with functional food, dietary supplements, powdered food replacement, and anticipated future developments. The practical part of the thesis is constituted by the business plan for the startup selling natural powdered meal-replacement on the Czech market. The goal of this part is to verify the business model by conducting a customer survey, assess the market potential, develop the company strategy and analyse its feasibility based on the financial model for potential use by external stakeholders.
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Effect of Expansion of Modern Information Technologies on the Aviation Industry
Kovaříková, Petra ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This diploma thesis is focused on modern information technologies and its direct effect on the aviation industry. Comparing the state of the industry without technologies and nowadays; describing changes in consumer behaviour as well as in the matter of providing services by companies; pointing out that these changes were caused mainly by growing number of Internet and mobile technologies users all over the world. The last chapter is dedicated to projection of future trends regarding aforementioned area.
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