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The theatre of Ramón María del Valle-Inclán
Gojda, Petr ; Fousek, Michal (advisor) ; Sánchez Fernández, Juan Antonio (referee)
This work, The theatre of Ramón del Valle-Inclán, studies the dramatic literature of an author who creates mostly in the first quarter of the twentieth century, i.e. in the period of the first reform of the theatre. During the first chapters we analyse our concept of drama as a literary piece, see it's characteristics and it's evolution in the modern creation. We end up saying that a modern dramatist leaves behind the clasicist model of his art, where the author's opinions and points of view step aside before those of his lively characters. Nevertheless he conserves and maybe even emphasizes the plurality of perspectives that the dramatic genre offers to him. And so even in Valle-Inclán where the plurality inside his dramas unites to the plurality of different dramatic genres in the totality of his dramatic art. The recreation of the traditional genres from farce to tragedy serves well to express the artistic points of view about the contemporary Spanish situation.
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A contrastive study of means expressing necessity in English and Czech
Šimůnková, Renata ; Hajičová, Eva (advisor) ; Dušková, Libuše (referee) ; Huschová, Petra (referee)
The dissertation investigates the structures of the semantic field of necessity in English and in Czech on the basis of means of expression found in eight works of contemporary fiction (four English books, four Czech books and their published translations). The aim of the thesi s is first to describe the structure of the semantic field in each individuallanguage and then compare the acquired data, determine the similarities and differences and discuss the potential causes of the differences and their consequences in connection with the accurate expression of necessity in both languages. The dissertation consists of three main parts: theoretical, empirical and the conclusion. The theoretical part is outlined as a broad general introduction into the problems of modality and then specifically of necessity. Apart form the delimitation and interpretation of the general concept of modality it focuses on the means of expression of necessity used in English and Czech and their comparison. In the empirical part the individua! means of expression found in the fiction are first discussed and compared within each individuallanguage (e.g. the distinctions between must and have to, or mustn 't and can 't are discussed in detail) and then between the two languages. The conclusion offers brief summaries of the outcomes of...
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Emblematic reductions of a writer as a literary icon or a "star"
Libichová, Tereza ; Heczková, Libuše (referee) ; Bílek, Petr (advisor)
Since the dawn of the western literary tradition the meaning and connotations of the terms and concepts of "author" and "authorship" have been changed and discussed many times. Nevertheless, the word "author" still marks someone who is responsible for the creation of a text (or, in a wider meaning, it denotes a creator of any work of art in general), even though nowadays the author is not considered in the romantic meaning of the word, with its connotations focused on biography and life of a historical individual. In current literary theory, the "author" is seen more as three different entities: a psycho-corporeal existence of the author (the "biographical" author), a subject within the text, and eventually an author-character in his own text, whose existence has become the topic of it. Such an allocation of the auctorial subject makes it possible to explore different points of intersection. However, the irrelevance of interpretation from the biographical point of view is emphasized. Therefore, one more auctorial subject is defined: a point of intersection of the "unidentifiable subject behind the text" and the "auctorial subject within the text". Such a perception of the term offers the possibility to analyze certain literary texts with an emphasis on the so-called "emblematic reductions".
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Semiotic analysis of pre Christmas commercial spots of the Oskar/Vodafone network
Harastejová, Olga ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The diploma thesis "semiotic analysis of pre Christmas commercial spots of the Oskar/Vodafone network" deals with an analysis of this cell phone operator television advertising which has been broadcasted after its enter onto the Czech market. The thesis has been set in the context of symbolic interactionism and semiotics, or theoretical and terminological framework by a French semiotician Ronald Barthes and his conception of a sign and the process of its meaning construction. The study is drawn up as a quantitative analysis and its intention is reveal if the qualitative change of the productive commercial information is reflected in the construction of advertising communicates. The attention has been drawn to one main commercial message of the operator in the given year; the examined sample is of 8 spots in the 2000-2007 period. We have been interested in the kind of means of expression and signs used in the creation of commercials; and if this framework reflects the promoted information like the operator's offer. Using description of particular signs and their comparison in the context of advertising message as a whole, we have tried to uncover the specifics of the given commercial with respect both to a demonstratively communicated message and the variants of interpretation. Finally we have evaluated the...
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Expression of interpropositional relationships in the translation of bilateral international treaties
Novotná, Marcela ; Králová, Jana (advisor) ; Uličný, Miloslav (referee)
This extended essay deals with the theme of expression of interpropositional relationships in the translation of bilateral international treaties. In the theoreticalempirical part we characterize generally the functional law style and then we define its features both in the Czech and in the Spanish languages. We offer a short synopsis of its different genres covered by this functional style. We study the question of legal translation and distinguish its two fundamental types - the instrumentally and the documentary translation. We present the genre of bilateral international treaty. By summarizing the information contained in the specialized literature and the translation analysis we determine its dominant features both in the Czech and in the Spanish languages (with the exception of the area of interpropositional relationships which will be dealt by detail 113 in the empirical part of our essay). The area of the interpropositional relationships follows by defining them as the object of our research. The empirical part is elaborated by the method of a qualitative research. In the exemplar material of the bilateral international treaties proceeding from the area of the law of social security we explore the realization of the proposition from the point of view of explicitation and implicitation of its...
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Building of the brand Ráááádio Impuls
Mindžak, Petr ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The work traces the Ráááádio Impuls brand building from 2004 to 2009 focussing mainly on Rádio Impuls' marketing communication on the field of brand building. The work draws upon the findings of the brand building theory and offers a comprehensive overview of the situation on the Czech radio market and a deep analysis of the Ráááádio Impuls brand building. It defines the radio's brand values and explores its communication during the advertising campaigns. The work also mentions how the radio's communication changed in relation to its cooperation with different creative agencies.
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FRANCHISING FROM MICROECONOMIC AND MACROECONOMIC PERSPECTIVE AND ANALYSIS OF THE POTENTIAL AND BENEFITS IN THE CZECH REPUBLIC
Hodáková, Ľubica ; Munzi, Tomáš (advisor) ; Vostrovská, Zdenka (referee)
The aim of the work was to analyze franchising from economic point of view. The content of theoretical part of the work is basic franchising terminology, historical analysis of franchising as the distribution model and entrepreneur method and subsequently the work is focused on micro economical and macro economical analysis of franchising. One of the theoretical aims of the work was to clarify relationship of franchising and others distribution models. Franchising is interesting issue from legal point of view as well, because franchising contract is not contained in commercial code as a special contractual type. Analysis of legal aspects of franchising was limited by the scope of the work. In practical part of the work was the aim to express positive effects of franchising on credit-crunch, development of small and medium-scale enterprises and development of municipalities in connection with "agency theory" and other aspects. The work presumes future development of franchising with respect to actual global financial crisis.
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The consumer society - social and cultural development
Kernová, Michaela ; Matějů, Martin (referee) ; Czumalo, Vladimír (advisor)
This work is concerned with the analysis of a consumption and a consumer society in the perspective of disciplines of a cultural theory. It offers a cultural historical explanation of the origin and the development of a consumer society, explains various motives of a consumer behaviour and presents a critical theoretical reflection of a condition of contemporary consumer society, particularly in the second half of the 20th century. The main objective of the work is first, to reveal the connection between material culture and a consumer action, second, to demonstrate the transformative meaning of a consumption in different historical periods and third, to reflect the similarity and dissimilarity of the US and the European consumer culture. The emphasis is placed upon the analysis of a consumption in a broader interpretative framework. The elimination of the negative connotation of the word "consumption" in the disciplines of social sciences is considered to be one of the most important issues. Through this work, I aim to open a space for further analysis of this phenomenon, especially in the frame of Czech environment.
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Unemployment on the labour market in the county Kroměříž
Kolíbalová, Iva ; Kadeřábková, Jaroslava (advisor) ; Říhová, Gabriela (referee)
This thesis analyses the labour market in the region Kroměříž and unemployment in this region. The thesis describes the main charakteristics of labour market in the territory of county Kroměříž and his special signs too. Theory is being explained by fundamentals terms like labour market, unemployment, unemployment rate and active and passive employment policy. Single chapters describes risk groups on the labour market like women, school leavers, Roms, foreigners and disabled people. Unemployment is connected to the psychological and sociological aspects. That's why thesis describes a negative impact to the unemployment of the people. Focus is apllyed to the bureau of labour and their function on labour market like agent of work. Thesis is focused on the Strategy industrial zone Holešov too. This can offer a lot of job places. Thesis describes risk factors like aging of population, decreasing natality and other.
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