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User-generated content and its use in news media
Šesták, Martin ; Švelch, Jaroslav (advisor) ; Jirák, Jan (referee)
This diploma thesis aims to explore the increasing activity of internet users who intensively create, publish and spread their own content. The majority of this content is related to news and traditional forms of mass media organizations, which now must contend with the new means in which to disseminate information. The theoretical portion of this thesis describes the development of network media and strives for ground active user participation in media discourse and a historical context. Kinds of user-created contents will be introduced, defining their characteristics and analyzes these users who are called "prosumers" or "produsers" in the Web 2.0 era. Attention is also focused on user-generated content accessed by news websites and citizen journalism. The second part analyzes how the foremost world news media use and benefit from user-generated content. Examined media are iReport CNN, uReport Fox News and Have Your Say BBC. The text also analyzes the Czech news media, especially ČT24 news channel and main Czech news websites. The thesis closes with a comparison between Czech and world media and offers analysis of different media organizations approaches to user-generated content. Both parts of the thesis focus on web and television news service.
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New media as a tool of commercial communication in the field of PR
Losertová, Michaela ; Postler, Milan (advisor) ; Horáková, Radka (referee)
The diploma thesis applies new media into the public relations field. First part of the thesis is dedicated to the concept of PR and it is allocating it in the frame of marketing and commercial communication. It also defines special PR channels of communication and PR tools. Second text presents new trends in marketing. It describes three important kinds of new media, which are digital marketing, viral marketing and special tactic of marketing called guerilla marketing. It brings up the importance of internet and on-line technics too. Third part shows the outline procedure of PR process. And it shortly mentions the main characteristics of PR manager. It is also a pattern for the practical part, which is considered a case study made up for company mBank. The target group is described as a studenty community. And the strategy uses a special new media and tactis to influence this target group. Pratical part is completed with a research, which was supposes to find out the possition opinion about advertisment and channels of communication. The PR campagne was also based on this research and it impeached a general research, which was about the public possition and estmation of advertisement in Czech republic.
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Segmentation of beer market in South Bohemia
Brázdová, Zuzana ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
The diploma thesis called Segmentation of beer market in South Bohemia aims to detect market segments on beer market in South Bohemia. In the first theoretical part methods of market research and market segmentation are summarized. The second practical part includes primary research and process of detection of market segments. At the end the marketing suggestions for each particular segments are stated.
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The Development of drug situation in the Czech Republic since 1990
Petrnoušková, Jaroslava ; Kubišová, Zuzana (referee) ; Havlík, Radomír (advisor)
This diploma thesis called "The Development of drug situation in the Czech Republic since 1990" describes the development of drug problem mainly among teenagers in the Czech Republic. It deals with this problem from historical, economical and legal point of view as well as from the point of view of organised crime. Above all, this diploma thesis describes the problem from the point of view of sociology based on available information gained in national questionnaires. The diploma thesis also mentions primary prevention and brings particular suggestions for drug prevention methodology in lessons at elementary schools. The questionnaire shows the drug phenomenon and drug use among pupils in the 9th grade of elementary school.
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Attitudes of secondary school students to integrate people with special educational needs
Lechnerová, Daniela ; Strnadová, Iva (referee) ; Květoňová, Lea (advisor)
The thesis is focused on supporting pupils with special educational needs enrolled in mainstream schools. The theoretical part deals with the specifics of developmental period of adolescence, education and support for pupils with SEN in secondary schools and then their teachers. Practical part is based on research "Special Education in the Conditions of Inclusive Education", which is held under the auspices of the National Grant Agency of the Czech Republic (GA ČR), number of project: GA ČR 406/09/0710. Own part of the research aims to map out the views and attitudes of secondary school students towards the integration of pupils with disabilities into the so-called mainstream schools. Research method is a questionnaire distributed to secondary schools Kladno. The obtained results are analysed and on this basis I try to define and describe the possibilities of support for pupils with disabilities.
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Communication in language class
Koulová, Ilona ; Šebesta, Karel (advisor) ; Lehečková, Eva (referee)
This master thesis is concerned with an analysis of communication in the classroom, in which the Czech language is being taught as a foreign language. In the first introductory theoretical part of the thesis, the specifics of educational communication are delimited and afterwards expanded to include communication in the foreign language classroom. This part also examines the most genuine principles in foreign language teaching, points at the so-called communicative approach in education, and accents the importance of the concept of interaction in the technique of teaching. The next section of the thesis specifies all requisites related to the system of analysis discussed in the communicative discourse of authors J. McH. Sinclair and R. M. Coulthard from 1975, who divided the discourse into several types of units, the smallest of which was established as the act. From the acts on, the thesis is based on their analysis. It examines the types of acts, their linguistic (eventually para-linguistic realizations), and their modifications with respect to the educational goal of class/activity. Finally, besides the discourse on acts, the thesis is concerned with the question of crossing the target/mother/ mediate language and the influence of these interferences on the negotiation of meaning.
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Vladislav's Jagellonian, king of Bohemia, fiscal situation in the years 1471-1490
Trnka, Pavel ; Čechura, Jaroslav (advisor) ; Vaněk, Vojtěch (referee)
Vladislaus Jagiellon's fiscal situation was problematic from the very beginnig of his reign. The royal sources of revenue were considerably limited. The most important incomes came from the crown property, the escheat of noblemen's estates, the mine regal, the mining undertaking, the royal mint, and the general tax. Initially, the young king was supported by his father, Casimir IV the king of Poland, who granted him probably less than 72 000 Hungarian florins during the years 1471-1473. The crown propety which was part of royal chamber embraced royal towns, monasteries, castles, and domains. The incomes produced by them, especially the so called special tax, were reduced considerably by pawning. This was especially true in case of the monasteries and castles whose importance for the royal chamber was negligible. Vladislaus held permanently only three castles, Karlštejn, the Prague Castle, and Krivoklát. There was about 35 royal towns in Bohemia. The towns paid in chamber the so called town census besides the special tax; despite of the pawning, this all together still was an important king Vladislaus' source of revenue. The towns and partially also the monasteries sought to redeem their own property or chamber payments pawned by the king. The Jews also belonged to the royal chamber, paying to it a special...
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Symbolism in Ibn Sina's Work: Interpretation of Initiation Stories
Vitásková, Magdaléna ; Kropáček, Luboš (advisor) ; Ostřanský, Bronislav (referee) ; Pirický, Gabriel (referee)
The aim of this thesis is to interpretate the stories The Living, son of the Vigilant, The Bird and Salaman and Absal, written by one of the greatest scholars of medieval Islamic East, Ibn Sina (980-1037). Unlike his philosophical and medical writings these stories have a different character and create a coherent narrative cycle. Based on their themes, narrative methods and symbolism they should be in my opinion called initiation stories. The main aim of this dissertation is thus to verify this hypothesis by means of the hermeneutic interpretation. These stories, read as a coherent cycle, show typical features of initiation genre: the hero can't find his way, his existential condition makes him desperate, he is consumed by strong desire for reaching a higher ontological degree, meets an initiator, goes through initiation rites of passage, crosses the border between the uninitiated and initiated space, reaches the final initiation through symbolic death. The interpretation of each of Ibn Sina's three writings reveals an inner coherence of the stories: The Living, son of the Vigilant focuses on the motive of an initiator-guide and the description of the stages on the initiation way leading upwards, The Bird tells in an emotional way about the state preceding the initiation and then concentrates on...
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Iterrelations between Questions and Answers in Political Interview
Svátová, Dana ; Machová, Světlana (advisor) ; Chejnová, Pavla (referee)
The object of my dissertation called Interrelations between question and answer in political interview is to make broad pragmatic analysis of dialogic texts printed in reputable daily press. This analysis is based on 43 interviews published in the Czech dailies "Právo" and "Lidové noviny". The dissertation deals, in the above mentioned sort of interview, in more detail with an issue of publicistic replicas and their influence on replicas of an informant. It is concerned with large number of certain questions (publicistic replicas are divided into replicas with declaratory question, complementary question, statement of interviewer with assumed answer of informant and reaction of journalist to replica of informant), then studies especially interview from strategy point of view used by journalist (manipulating particularly) and tactical strategies of informants (these are divided into defensive, offensive and manipulating). The dissertation also deals with relation of an interview to objectivity - the information one as well as journalistic. This kind of objectivity is mostly kept in interview. At the conclusion there is included the project with a published political interview at high school, actually public school, which can be realized during some special seminary or as supplementary learning to subject...
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The Development of Singing Skills in Children?s Choirs in the Lower Grades of Primary Schools
Heřmanová, Lenka ; Veverková, Jana (advisor) ; Tichá, Alena (referee)
This diploma work is intended on the progress of singing skills in children's choirs at primary schools, it means what kind of exercises are used within the framework of voice culture. It is divided in several parts: History of children's choirs in the Czech Republic - here is brief information about development of this type of choirs in our republic. There is only general information about children's choirs until 1918 and the next years do more into details. Singing skills - here you can find several possibilities of classification (by Hana Váňová and Ladislav Daniel) and some of skills are described and explained more in detail. Games and motivations for children - it is here to bring a theory near to children. It is good to take advantage of games or another activities to progress of concrete skills. There are some ideas in this part. School choirs - here is brief information about types of children's choirs, importance and aims of choral singing or optional subject Choral singing at primary and secondary schools. Exercises before singing - this part is introduced with some information about exercises before singing, but here are main observations and exercises, which I have got from my calls on choice and also not choice children's choirs. The objective of this work was to size up my knowledge...
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