Original title: Segmentace trhu piva
Translated title: Segmentation of beer market in South Bohemia
Authors: Brázdová, Zuzana ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: beer; market research; segmentation; marketingový výzkum; pivo; segmentace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/19478

Permalink: http://www.nusl.cz/ntk/nusl-15448


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2022-03-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share