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Design and Implementation of New Process for Call Center for Concrete Organization
Kyselová, Petra ; Střížová, Vlasta (advisor) ; Říhová, Zora (referee)
This paper deals with the definition of Corporate Communication and the specifics of telephonic communication with the customer, and further definition of the Process and Process Management focused on process analysis ,which is part of the practical part. Extensive section is devoted to practical study. The benefit of this paper is a comprehensive view at the business model of BEZREKLAMKY s.r.o. The paper deals with analyzing the present state of business model, under which are determined possibilities to increase the efficiency of the process. The last part is devoted to assess the advisability of establishing cooperation at a distance by phone. This process is designed with all the formalities so that it can be directly imlplemented into the current model.
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Internal Communication in the Chosen Company
Koutníková, Lucie ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The aim of this thesis is to analyse internal communication in the company DCom spol. s r.o. In the first part there is the descritpion of the DCom company. The second part is theorethical base - there is a characterization of communication, internal communication, its aims, channels and the consequences of internal communication errors. In the last part there is described the analysis of the internal communication in the DCom company and its results.
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Factors of verbal communication focused on economic sphere
KLOUDOVÁ, Jana
My thesis Factors of the verbal communication aimed at the economic sphere deals with the current topic from the field of communication in the economic sphere. Verbal communication is one of the basic tools of economy and business companies power applying. The thesis implies four main chapters. The first chapter describes the theoretical starting points of the work and defines the primary terms related to the topic verbal communication. The second chapter is attended to the specifics of the company communication, the communication target in the economical sphere, the purpose of the communication events in the economical sphere and to the strategy of the company communication. The third chapter is focused on the communication within the AHOLD Czech Republic Inc. company and the SPAR Czech business company LLC. The primary characteristics of these companies and the types of recorded texts are mentioned here. The fourth chapter is devoted to the comprehensive description of the distance communication according to the principles of the verbal communication theory. The aim of my work is the effort to the language capturing and understanding in relation to the practical activity in the business branch of the companies. The thesis tries to analyse specific communication events and to describe and specify the company distance communication according to the principles of the verbal communication theory. The specifics of the Czech business verbal communication are set down in the final part of this work.
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Corporate communications and PR on the Internet
Kunert, Pavel ; Střížová, Vlasta (advisor) ; Pavlík, Petr (referee)
This paper deals with three basic problems, which also examines and analyzes. It is based on comparison of three company's efforts to effective public relations. Author derives benefit from his work experience from three different projects in the position of the person responsible for public relations and marketing. The Paper as a result compares options and strategies of making effective public relations in three different large companies. In addition, comparative studies of these three projects, which monitor the strategies of different companies and also the use of the Internet and other technologies for greater efficiency resulting effort, the paper will focus on analyzing the close relationship between marketing and public relations. Contribution of this paper is a new view on internet PR, in the light of term its relationship to an informative system used by organization, especially the part of Customer Relationship Management for managing relations with the public. By comparing the different strategies will also help to detect mistakes in the implementation of public relations as well as selecting appropriate means of internet PR. The third and fourth chapter describes the integration of public relations in the modern internet community and communication, and also in the marketing mix of organizations and companies. In next chapters, theoretical knowledge has passed to practical examples of Digital Sun music festival and music Club Na Rampě. The widest use of information technologies and IT/IS organizations will be seen on the example of accessing PR and marketing into the company Mironet, Ltd.
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The Influence of Aeroflot’s PR Communication on Public Opinion
Šámalová, Anna ; Vávra, Oldřich (advisor) ; Čechurová, Eva (referee)
The thesis titled "The Influence of Aeroflot's PR Communication on Public Opinion" points out the "PR activity - newspaper article - public awareness and opinion" chain. The objective of the thesis is to point out the relationships between the individual parts of the chain and the overall impact of PR activities on the general public's awareness and opinion. The thesis focuses on the issues of Public Relations in the case of Aeroflot's PR communication at the time when the company was interested in acquiring Czech Airlines. The document also includes an analysis of the media outputs that were published about Aeroflot in the period under review and the subsequent research illustrating the general public's awareness of and opinion on the matter.
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Project of the corporate design and its example of the company Filamos s.r.o.
Hartl, Jan ; Krsek, Libor (advisor) ; Kubíček, Jovan (referee)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
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Corporate Design and its application on the real company
Hubka, Michal ; Střížová, Vlasta (advisor) ; Čejchan, Vlastimil (referee)
The subject of this diploma thesis is Corporate Design (company style), integrated visual style, one of the basic elements of Corporate Identity and its application on the real company. The goal of the theoretical part is to explain the meaning and importance of Corporate Design, one of the main means of visual communication. Within this context, thesis is elucidating connections and relationships between different concepts of integrated visual style. Thesis is describing basic constants and evolved parts of Corporate Design and clarifying principles of its creation and reasons leading to change. The practical part is concentrating on the creation of new company style for real company. The goal here is to offer integrated visual style for company ASV Nachod, Ltd. and to create graphical manual, which contains definitions of different company style's applications. The main benefit of the thesis is comprehensive view on integrated visual style, explanation of Corporate Design importance with his constituents and contexts of Corporate Identity. Other benefit lies in the proposal of new integrated visual style for company ASV Nachod, Ltd. and creation of graphical manual. Principles and processes stated are very important not only for small and middle range businesses interested in integrated visual presentation.
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Communication strategy of the company Subway
Jevičová, Katarína ; Halík, Jaroslav (advisor) ; Šafránek, Bohumil (referee)
The bachelor thesis is focused on analysing the communication strategy of the company named Subway. The first chapter is introducing the company and explains the form of business and process of worldwide expansion. It also defines the competition from local and worldwide point of view. The second chapter is analysing the marketing mix and from the third part of the thesis it is focusing on the communication of the firm. At first it illustrates the company communication, clarifies the hierarchy inside the firm and communication between the departments, which is on international level. The last chapter is analysing particular marketing instruments of communication mix in Czech republic and in assorted countries.
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Corporate communications and public relations on the internet
Kyselová, Petra ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
This paper deals with the definition of what is corporate communication and public relation and further possibilities for their use in the Internet environment. The paper provides a comprehensive view for managers dedicated to this issue, as well as relatively independent public. The greater part of the paper is focusing on the issue of public relations and the concept of internet websites. Benefits of this paper is a comprehensive view of the corporate communications and PR. Corporate communications or PR matters are for organizations and for other interest groups, which include the general public. The paper is focusing on influence of internet of individual management which is in connection with PR. The paper distinguished further possibilities PR activities with using Internet. Practical part examine the Internet presentation of Telefónica O2 Czech republic and the possibilities of communication with individual interest groups.
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Vizuální komunikace a její využití při prezentaci firem
Bílková, Jana ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee)
Tato práce zpřehledňuje a popisuje možnosti, využití a podstatu vizuální komunikace. Nastiňuje její důležitost a ukazuje jak se dotýká prezentace jednotlivých firem. Zabývá se barvou, písmem, kompozicí, řazením prvků v prezentaci a jejich souvislostmi právě s komunikací firmy s veřejností. Jsou vyzdviženy některé ze základních druhů vizuální komunikace, jako např. loga, vizitky, firemní tiskoviny, bulletin, webová prezentace atd. a podrobně popsány. Okrajově naznačuje i význam propagace a reklamy pro firmu a důležitost výstupní podoby zpracovávaných informací. Bakalářská práce by měla čtenáři objasnit co se skrývá pod pojmem vizuální komunikace, jaké jsou možnosti její realizace a na praktických ukázkách je popisuje. Praktická část zahrnuje vlastní návrh vizuální komunikace pro reálnou firmu.
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