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German cultural standards
Kučera, Tomáš ; Křečková Kroupová, Zuzana (advisor) ; Odehnalová, Jitka (referee)
The aim of the bachelor thesis is to analyze Czech perspective of German cultural standards. These standards are defined by both author's personal experiences and by interviews with persons who have had first-hand experience with German culture. Standards described in this thesis are supposed to understandably show key differences between Czech and German mentality. Advice and recommendations for effective dealing with German (or Czech respectively) culture on business, HR management or team cooperation level will also be provided in the thesis. Theoretical part should introduce and define following terms: national culture, social interaction, cultural standards, cultural dimensions, intercultural communication, and intercultural communication competence.
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The active leisure activities for Romany children in the Prachatice region.
PETRŮ, Libuše
The Romany population is extremely disadvantaged nowadays. Romany children often pursue spontaneous activities and are vulnerable to pathological dependencies. It is a challenge for the majority community to prevent them from such activities and to offer Romany children quality leisure time activities. Spending leisure time effectively should be an obvious part of our children{\crq}s life. Leisure time projects have a favorable impact on the integration of Romany children. They are also means for social-pathological phenomena prevention in society. The aim of my thesis was to survey the attendance of Romany children at leisure time projects for children of majority community and their attendance at leisure time projects focused on Romany children. The research was conducted in the Prachatice area. I questioned providers of leisure time activities to find out about leisure time activities organized for Romany children and those organized for children of majority community. The results of my research show that Romany children attend regularly leisure time activities organized for children of majority community. Romany children also attend leisure time activities focused especially on their ethnic group. The comparison shows that activities offered for both groups of children are appropriate and welcome by all children. Romany representatives cooperate at program development focused on Romany children. But there is still a lot to improve in this cooperation. Greater activity of Romany parents will be welcomed. There is no Romany representative willing to get involved in organizing Romany children activities together with those who organize activities for children of majority community. The conclusions of my thesis may be used in a regional community planning. The organization providing services for Romany children may benefit from the results of my research. My research may be followed by another research, focused on Romany children who do not take part in any organized activities and whose parents do not cooperate with the organizers.
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Private Military Companies and Security Sector Reform in Post-Conflict Countries: A Case Study of Iraq
Sladká, Jana ; Bureš, Oldřich (advisor) ; Karásek, Tomáš (referee)
A subject of this diploma thesis is a role of private military companies (PMCs) in security sector reform (SSR) in Iraq in a period from 2003 to 2011. The first chapter of the thesis focuses on goals and process of post-conflict SSR from a theoretical point of view because of an involvement of PMCs in post-conflict reconstruction which was taking place in Iraq. Part of the theoretical chapter is a SSR and steps which is the SSR process composed of. The second chapter concentrates on definitions and typologies of PMCs. This part of the thesis makes a distinction between mercenaries and private military contractors and PMCs themselves. Last but not least the second chapter encompasses discussion about a role of PMCs in a process of SSR in post-conflict countries. The third chapter is dedicated to a historical development of cooperation between PMCs and the US; it analyses roots of the US dependence on services provided by PMCs. A case study of Iraq elaborates on a role of PMCs in a process of Iraqi security reform. Aim of this chapter is to define advantages and disadvantages of usage of services provided by PMCs. By taking into account disadvantages employment of PMCs represents, steps that could help to avoid those in the future are suggested.
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The exhibition project
Čiháková, Hana ; Švecová, Lenka (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis discusses the exhibition of works of art. It deals with activities that are within the competence of the organizer of such events. In the theoretical part the general principles and phases of the project are described. These are then itemized in the activities that preceded the exhibition and provide an overview of wals, which can be solved. This work deals with the role of artistic manager, including his collaboration with individual cells project, issues of financing promotion and selecting the area for the exhibition. Aspects of the theoretical part are applied in practical part of a project-specific exhibition of photographic works.
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Integration and Involvement of School and Family in Environmental Education
Hošková, Monika ; Marádová, Eva (advisor) ; Kovaříková, Miroslava (referee)
The thesis deals with the analysis of the actual environment education and with the changé of the status at family, school and within the curriculum. The thesis surveys the role of environmental education in families also in company for the implementation of environmental education into the primary school education. Work contains quantitative (exploratory probe) and qualitative (controlled dialogue) methods recognition, as yourself they can mutually families and school help in integration recognize and facility from environmental education. This work contains also unusual method, as is national competition for families at topic environmental education. The thesis contains also annotation of environmental educational program. Environmental educational programs should be of high quality and they should supply the teacher with good instruction and motivation for the realization of environmental education and other cross-disciplinaiy issues at school. The aim of the thesis is to create a strategy for improving cooperation of family and school at realization the quality of the environmental education.
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Celebrity marketing - Petr Čech in Česká spořitelna's campaign
Sáblíková, Lucie ; Šesták, Zdeněk (referee) ; Halada, Jan (advisor)
Bachelor thesis "Celebrity marketing - Petr Čech in Česká spořitelna's campaign" deals with a quite new term from the field of marketing communication, which is celebrity marketing. Celebrity marketing can be characterized as a communication (of companies) using faces of famous people - celebrities. This thesis tries to clarify the questions of this young field, to mediate the experiences of foreign specialists, to explain basic terms and to outline possible ways of using celebrities. Part of this thesis is, of course, the evaluation of the efficiency of ads with celebrities and comparison with ads without them. I am not oblivious to the possible pitfalls, which the marketers can actually face while executing celebrity marketing. I apply gained pieces of knowledge on one concrete chosen campaign. This is a campaign of the most prominent banking institution in the Czech Republic Česká spořitelna, which cooperates with one of the most famous Czech athletes - Czech football team goalkeeper Petr Čech. In this part I first introduce both of the protagonists and then I attend to the analysis of their multi-year cooperation. Finally I deal with the evaluation of current situation on the celebrity marketing's field, with the level of using famous faces and possible future progress.
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Kyoto Protocol and Geenhouse Gas Emission Trading at Global and Regional Levels
Zástěra, Pavel ; Kučerová, Irah (advisor) ; NÁHRADNÍ, OPONENT (referee)
Diploma thesis "Kyoto Protocol and Greenhouse Gas Emission Trading on Global and Regional Levels" deals with main intellectual currents and initiatives, both economic and political, contributing to negotiations on climate change mitigation and international emissions trading. Subsequently, the thesis analyses them from the point of view of international relations theory and regime theory in particular. A case study focuses on issues related to negotiations and decision-making in the field of climate change in the EU and the European emission trading system. The chapter focusing on applying the externality theory on environmental issues leads the author to the conclusion that despite the fact that both tools setting price and volume can in economic theory, if set on an optimal level, internalize negative externality in an efficient way, in case of greenhouse gas emissions where a risk of sudden deterioration exists, setting an emission system, as a main instrument to mitigate climate change, together with additions measures, is beneficial. Analysis of international climate change negotiations and relevant documents from the point of view of international relations theory and regime theory in particular shows that institutionalization of cooperation in the field of climate change facilitates compromise...
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Key Factors Of Successful Teamwork
Pochman, Michal ; Bedrnová, Daniela (advisor) ; Jarošová, Eva (referee)
Analýza týmové práce se zaměřením na aspekty, které mohou značně ovlivnit její úspěšnost; empirický výzkum faktorů ovlivňujících úspěšnost týmové práce dle jejich důležitosti ve sledované společnosti; výzkum spokojenosti zaměstnanců u sledovaných faktorů týmové práce; interpretace zjištěných výsledků; návrh doporučení pro vedení společnosti v otázce týmové spolupráce
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Trade Relations of the Czech Republic and Cuba
Kurka, Pavel ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
This thesis describes historical development of Czech-Cuban trade, its today's situation and its perspectives for future. Czech businessmen intending to run business with a Cuban partner might find some useful information in the paper, including experiences of some Czech companies and general conditions for starting their trade activity in Cuba. Considerable attention is also devoted to Cuba's position in the world economy, in particular to its relations with the USA and the EU.
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Globální problém ekologický se zvláštním zřetelem na klimatické změny
Beranová, Monika ; Jeníček, Vladimír (advisor) ; Krč, Jakub (referee)
Bakalářská práce je zaměřena na charakteristiku globálního problému ekologického. První část práce je věnována problematice globálního problému ekologického obecně. Obsahuje jeho vymezení a stručný popis. Dále se zabývá jednotlivými ekologickými problémy a jejich dopady na biosféru, hydrosféru, pedosféru a atmosféru. Druhá část je podrobněji zaměřena na klimatické změny a globální oteplování. Obsahuje popis mechanismu skleníkového efektu, popis dosavadních změn spojených s globálním oteplováním, způsoby predikce budoucnosti a konkrétní scénáře, které mohou v budoucnosti nastat, včetně ekonomických dopadů. Obsahuje charakteristiku mezinárodní spolupráce a samostatná kapitola je také věnována kritickým postojům vůči oteplování planety.
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