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Design and Implementation of New Process for Call Center for Concrete Organization
Kyselová, Petra ; Střížová, Vlasta (advisor) ; Říhová, Zora (referee)
This paper deals with the definition of Corporate Communication and the specifics of telephonic communication with the customer, and further definition of the Process and Process Management focused on process analysis ,which is part of the practical part. Extensive section is devoted to practical study. The benefit of this paper is a comprehensive view at the business model of BEZREKLAMKY s.r.o. The paper deals with analyzing the present state of business model, under which are determined possibilities to increase the efficiency of the process. The last part is devoted to assess the advisability of establishing cooperation at a distance by phone. This process is designed with all the formalities so that it can be directly imlplemented into the current model.
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Specific water properties of pit lakes in the Czech Republic
Hrdinka, Tomáš ; Janský, Bohumír (advisor) ; Benešová, Libuše (referee) ; Herber, Vladimír (referee)
Anthropogenic lakes constitute a significant part of the Czech countryside water component which has not been given sufficient attention so far. The presented thesis deals with the assessment of variability of physico-chemical properties of water in 30 selected pit lakes in order to identify specific features associated with quarrying of different mineral raw materials, basin morphometry and trophic level of the lakes affecting the quality of accumulated water. In the second part of the thesis the author deals with the comprehensive limnological study of the Hromnické Lake with extreme water chemism resulting from excavation of pyritic shales and focuses on the phenomenon of meromixis especially. The results are based on the evaluation of physical properties of water in the lake vertical profile (temperature, conductivity, dissolved oxygen, pH, transparency and colour) and chemical analyzes of water samples collected from the surface and bottom of the lakes during the four seasons in 2003-07 (determination of Ca, Mg, Na, K, Nammon., NO3 - , SO4 2- , Cl- and alkalinity), including determination of chlorophyll-a. In the case study of the Hromnické Lake conducted in 2010-11, the analysis of hydrological regime of the lake, determination of PO4 3- , TOC, selected metals (Fe, Mn, Al, Zn, Ni, Cu, Co,...
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Effects of The Comprehensive Care on Communication Abilities of A Child Cerebral Palsy
Jonášová, Eva ; Soudná, Kateřina (advisor) ; Šarounová, Jana (referee)
Název práce: Vliv ucelené péče na rozvoj komunikace u dítěte s DMO Název práce v anglickém jazyce: Effects of The Comprehensive Care on Communication Abilities ofA Child after Cerebral Palsy Cíle práce: Shrnut dostupné informace o ucelené rehabilitaci dětí s dětskou mozkovou obrnou. Popsat průběh rozvoje komunikace u dívky s dětskou mozkovou obrnou v kontextu s komplexní rehabilitací, konkrétní využití náhradních forem dorozumívání a pomůcek k tomu potřebných, jejich pomoc k dosažení a rozvinutí náhradní komunikace. Metody: rozhovor s rodiči (kombinace částečně strukturovaného rozhovoru s otevřenými otázkami a rozhovor pomocí návodu), pozorování (nepřímé pozorování), analýza dokumentů (lékařská dokumentace, pedagogická dokumentace, internetové stránky, tisk) kazuistika Klíčová slova: ucelená rehabilitace, dětská mozková obrna, vývoj řeči, verbální komunikace, neverbální komunikace, alternativní komunikace I
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Exploring models of work with family whose children suffer from severe forms of epilepsy
Kynclová, Dana ; Goldmann, Petr (referee) ; Procházková, Jana (advisor)
This work deals with families whose children suffer from a serious form of epilepsy. On a general level it describes to what extend the condition adversely influences each child's development stage. Then it focuses in detail on the impacts on the child's mental health, as well as on various constraints imposed by this condition. The study also explores the topics of the parent's acceptance, the consequences on the parent's approach to upbringing, capacities for coping with stress and the common ways of families' adaptation to the situation. The key topic of this study is the impact of the child's illness on the family, which is seen as a system. The essential thesis is that a change of one family component (the sick child) influences the entire system paradigm. Therefore in this sense the functioning and healthiness of a family is for the purposes of this study defined as the ability of a family system to cope with stress and adapt to it. The family stress coping strategies are seen as a key instrument for a successful adaptation. Anything a family does for strengthening and using resources for endurance falls under a stress coping strategy. Since one of the possible strategies is the use of professional assistance services, a part of this study also elaborates on possibilities for an expert support...
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Key Account Management
Dvořák, Dalibor ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of the diploma thesis is to identify main activities and responsibilities of key account managers - based on example of Imperial Tobacco CR, s.r.o. company. The theoretical part describes the development of the Czech Retail market from 1989 till 2007. It is focused on international retail chains and it's entrance in the Czech market. Also main trends and possible future development are identified. The practical part provide with detailed characteristics of the Czech tobacco market as well as Imperial Tobacco CR, s.r.o. company - a representative of suppliers. Crucial part is the analysys of activities and responsibilities of Imperial Tobacco's key account managers. The authenticity is guaranteed by real business examples, situations and relationships.
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CRM tools in banks
Petrová, Barbora ; Král, Petr (advisor) ; Pánek, Michal (referee)
Annotation This thesis is concerned with CRM approach - Customer relationship management. CRM covered new marketing methods, that are focused on client's needs rather than on product push strategy. Thanks to sophisticated data analysis clients are addressed with offers, that come up to their current needs. Thesis explains basic terms connected to CRM strategy, different sorts and its components. CRM concept is apllied on the banking area using the example of czech commercial bank.
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Th Role of Experimental Treatment with Statins on the Expression of Genes Involved in the Pathogenesiis of Pancreatic Cancer
Marková, Lucie ; Vítek, Libor (advisor) ; Krechler, Tomáš (referee)
Úvod: Karcinom pankreatu patří mezi nádorová onemocnění s nejhorší prognózou. Vzhledem к lokalizaci pankreatu v retroperitoneu i dalším anatomickým a patofyziologickým souvislostem se příznaky karcinomu slinivky objevují velmi pozdě a u většiny nemocných již není možné zahájit radikální léčbu. Z těchto důvodů jen 5% nemocných přežívá 5 let od stanovení diagnózy. Většinou postihuje nemocné mezi 30-70 lety, přičemž průměrný věk v době stanovení diagnózy je přibližně 56 let. V posledním desetiletí se dostává do popředí zájmu tzv. DNA microarray technologie umožňující monitorování exprese genů. Exprese genů představuje komplexní proces, kterým je genetická informace uložená ve formě deoxyribonukleové kyseliny (DNA) přeměněna v konkrétní buněčné struktury a metabolické nástroje. Produkty exprese genů jsou molekuly bílkovin, jsou jimi však i ribonukleové kyseliny (RNA). Statiny (inhibitory HMG-CoA reduktázy) patří mezi klíčové léky v léčbě hypercholesterolémie. Z výzkumných studií vyplývá, že tato skupina léků má velmi významné protinádorové vlastnosti. Inhibicí HMGCoA reduktázy, klíčového enzymu v syntéze cholesterolu, totiž dochází také к depleci jednotlivých meziproduktů v syntéze cholesterolu, z nichž nejvýznamnější je farnesyl pyrofosfát hrající důležitou roli v buněčné signalizaci ovlivňující apoptózu....
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American mortgage crisis
Pšurná, Pavla ; Šimáček, Milan (advisor)
This bachelor thesis focuses on mortgege crisis in the USA. The thesis consits of 3 section. The first part deals with the financial crises in general. The second section deals with the mortgage crisis in the USA. This section is devided into 3 chapter, chapet 1 describes the situation in the USA at the beginning of the crisis, the next chapter 2 focuses on mortgage and real estate market and shows the causes and behavior of the crisis. The last chapter summarizes the situation at the financial market, including the impact of the crisis and remedial measure that might help in recovering economy. The last section discuss about Europe, mainly the crisis impact on european union countries and their economies. The thesis analyses the condition of czech economy in context of the mortagage crisis. The thesis provides comprehensive view of the mortgage crisis and shows the situation of american economy since the year 2000.
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Commodity Derivatives
Hampejs, Michal ; Málek, Jiří (advisor) ; Witzany, Jiří (referee)
The purpose of this thesis is to examine the use of commodity derivatives in the oil market. The thesis itself is divided into two main parts - theoretical and practical. The theoretical part is mainly focusing on the description of commodity derivatives in the oil market and the explanation of the mechanism of most often used derivative contracts. The second and more practical part of the thesis examine the use of these derivatives and all benefits and risks associated with trading in commodity derivatives. The potential threats arising from using derivatives as oil market contracts are explained on the example of corporate trading strategy of Matallgesellschaft AG.
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