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Intermedia Agenda Settings in the Czech Radio news broadcasting
Czech, Jan ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The goal of this thesis is to describe the basic characteristics of intermedia agenda setting in the news broadcasted by Czech Radio using quantitative content analysis. The theoretical part of the thesis, which precedes the analysis, puts the concept of intermedia agenda setting into the wider context of agenda setting research, introduces some of the most important studies presented in this area, and provides explanations of related concepts such as gatekeeping or news values. In the empirical part of the thesis are first analyzed data concerning the frequencies of references to individual czech media outlets, then results of correlation analyzes describing the relationship between these references and the thematic agenda of Czech Radio are presented.
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Agenda Setting in the Issue of Refugeedom: Analysis of Connection Between Media Exposure and Perceived salience of the Issue
Michalová, Lea ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
The diploma thesis concerns itself with the analysis of connection between the media exposure to refugeedom topics and the perceived salience of the issue. Combined qualitative and quantitative research designs ruled by QUAN → qual scheme are used in the thesis. In the quantitative part the effect of exposure to refugeedom-related news on the perceived salience of the subject is constructed using TV and newspaper viewing figures while controlling socio- demographic characteristics of respondents. Binary logistic regression was used to find the influence. The analysis shows that the exposure to content concerning immigration and refugees has influenced the rated importance of the issue. However, there are other variables not included in the model which are affecting the salience. The qualitative approach offers insights into the relationship discovered with quantitative methods. In-depth interviews showed people are aware of the media influence mainly regarding topics they are thinking about and discussing with their social surroundings. According to some interviewees this influence is stronger observed in topics where we lack personal experience, like the refugees. Apart from the media other issues like value orientation, life experience, social surroundings or the extent of criticism may have...
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Media representation of civil society organizations
Hartová, Tereza ; Křeček, Jan (advisor) ; Trampota, Tomáš (referee)
This thesis introduces media representations of civil society organizations (CSOs) through quantitative content analysis of four dailies (HN, LN, MFD and Právo). The aim is to analyze and describe CSOs media representations in relation to media elements that characterize these representations, as well as through space and priority, organizations and actors that are associated with. The selected method allows the comparison of media representations for particular newspapers. The study builds on a social-constructivist paradigm, focusing on the agenda-setting theory, gatekeeping and news values. Thesis also discusses specifics of the CSOs and non-profit logic in relation to media and journalistic logic and their influence on the final CSOs media representations, including potential nonprofit dilemmas. The media representations are strongly determined by regionality and relationship with other sectors. CSOs are presented through positive and uncontroversial theme of good deeds. Regionality is together with social themes the most frequent topics associated with CSOs.
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Transmedia Storytelling & Amnesty International In the Czech Republic and the UK, 1993-2003
O'Donoghue, Veronique ; Cviklová, Lucie (advisor) ; Reifová, Irena (referee)
1 Abstract Since the 1990s, two parallel international phenomena have occurred: the growth of digital communications and the growth of the non-profit sector. The latter growth has taken place globally, but is acutely visible in the Czech Republic. In the Czech Republic, the 1990s posed an interesting challenge for the growth of non-profit organisations after the fall of Communism. One communications practice which has been utilised in business, journalism and the media is transmedia storytelling, though its application has been lacking in the non- profit sector. Through the utilisation of SWOT analysis methodology, this master's thesis will see this practice extrapolated to the non-profit sector in an exploratory case study of Amnesty International groups at various levels in both the Czech Republic and the United Kingdom. From this, the work hopes to achieve a better understanding of how transmedia storytelling practices could aid an international non-profit organisation, such as Amnesty International, in the effectivity of its agenda setting and resource mobilisation - thus eliminating discrepancies between regions in campaigning and fundraising. Keywords: Agenda Setting, Amnesty International, Non-Profit Organisation, Resource Mobilisation, Transmedia Storytelling
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Framing media image of the Euromaidan in the reports of the RIA Novosti on the breakdown of 2013/2014
Kastrama, Siarhei ; Svoboda, Karel (advisor) ; Šír, Jan (referee)
This thesis studies how the state owned news agency the RIA Novosti (РИА Новости) covered the protests, named Euromaidan. Timely the paper is limited with the end of November, 2013 and the end of February, 2014. The first part of the thesis focuses on the theoretical approaches about interdependences between the audience and the media. The next chapter covers concisely the principles and the essence of agenda setting and framing, also such concepts as frames and their functions are analyzed. In the methodological part the criteria and the scope of analysis are set up. After the methodological part the analytical part goes which focuses on the separate frames, which were constructed by the RIA Novosti. In the last chapter the conclusions were made unveiling, how the theoretical inputs and empirical outputs are correlated, and which Euromaidan's attributes were transmitted the most.
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Czech far-right in massmedia and in public opinion
Avukatu, Jiřina ; Lupač, Petr (advisor) ; Sládek, Jan (referee)
6 Abstract This thesis deals with the presentation of the Czech far-right in mass media and in connection with selected chapters of public opinion in 2011-2013. The theoretical part of the thesis consists of three parts, a part that presents the far-right in Czech and international context, a part representing the relationship of the far-right and mass media, and a part describing the situation of research of far-right in the Czech Republic. The second part of the thesis analyses the profile of the far-right in the media through content analysis and the reflection of far-right in public opinion using secondary data analysis. The results indicate far-right gains entry into the media content through the use of protest activities. Strong themes of the far-right agenda resonate in the Czech public opinion, but at the same time the Czech public opinion perceives the far-right as a serious security risk and a threat to democracy, which makes it an unacceptable alternative.
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Communication of social change: case study of the campaign Smoking in restaurants bothers people
Slíž, Miroslav ; Hejlová, Denisa (advisor) ; Orban, Karol (referee)
The communication project "Changing the paradigm: Smoking in restaurants bothers people" is described in this bachelor thesis. Its goal was social change according to the theory of social marketing by Philip Kotler. The aim was to change the social, media and political discourse on smoking in restaurants and help to ban smoking in restaurants. Our activities disrupted the spiral of silence by Noelle-Neumann and create a communication framework: smoking in restaurants bothers people. This communication project was set into a broader context by analyzing the basic aspects of tobacco communication in history. The role of Edward L. Bernays and his legendary contribution in the form of torches of freedom was described. It is also focused on aspects of current anti-smoking campaigns on the example of Australia, which can be described as anti-smoking world power. Before the project itself is described, the situation in the Czech Republic in the field of anti-smoking campaigns was summarized. The project has not reached its imaginary victory in the form of the adoption of the smoking ban in restaurants, but it significantly changed the perception of the issue for Czech public and general media discourse. The project was awarded in the eighth year of the Czech award for public relations in two categories...
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Construction of Media Reality during Mirek Topolánek's Resignation Period
Renovica, Vera ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The thesis Construction of Media Reality during Mirek Topolánek's Resignation Period analyses a total of 294 instances of media output published or broadcast between 20th March and 1st April 2010 and dealing with Mirek Topolanek's resignation from his positions within the ODS in the context of his statements for LUI Magazine. The interview dealt with the Jewish faith, homosexual orientation or the voters of the ČSSD. The theoretical part of the thesis elucidates themes related to the construction of reality as described by Peter L. Berger and Thomas Luckmann, media routines, which can contribute to this phenomenon, and the creation of myth according to Roland Barthes. The research part of the thesis uses the propositions of Critical Discourse Analysis with an emphasis on Critical Linguistics, to isolate discourses, which were used to establish a connection between Topolánek's statements for LUI Magazine and his exit from the ODS and politics in general. A partial analysis also notices how the linguistic tools of tabloid and non-tabloid media were brought closer together. Finally, the Semiotic Analysis focuses on the caricatures of Mirek Topolánek and identifies myths which served as a basis for perceiving his image and the possibility of his further political career.
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