| |
|
Communication strategy proposal for a language school
Holoubková, Táňa ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The aim of the thesis is to propose a suitable communication strategy for a newly established language school that should start operating in a rather small czech town. The theoretic part includes an explanation of terminology and types of research used in marketing communication, description of ATL, BTL and PR communication, a few words about the importance of Corporate Identity (basis for communication) and description of tools that are used in the application part of the thesis. The application part starts with starts with monitoring of surroundings (competition, inhabitants, possible channels for communication activities), continues with a description of a launguage school, then follows assortment of inhabitans into suitable target groups and a proposal of strategic communication plan for the forthcoming year, more detailed attention is paid to the activities that are planned to be pursued during the first half of the first year (launch).
|
| |
|
Comparison of the Principles of Budgetary Responsibility in selected Countries
Beneš, Tomáš ; Musil, Martin (advisor) ; Krbová, Jana (referee)
The Bachelor´s thesis engage in budgetary responsibility issues. It is based on the theoretical findings from which is subsequently arised in the practical part. The practical part is divided into comparison of the budgetary responsibility rules in selected countries and into the analysis of the current Czech bill of the constitutional law about the budgetary responsibility. There are different approaches of the budgetary responsibility analyzed in the first part of the practical part and afterwards there is mentioned reflection about its efficiency. The second part of the practical part elaborately analyze the bill in the Czech Republic and thereafter (with taking into consideration the theoretical findings and analysis of the budgetary rules in selected countries) it is evaluated.
|
|
Life style characteristic of vocational school students (students with special educational needs)
HÁKOVÁ, Alena
The thesis presents the results of theoretical and empirical study. The thesis deals with primary monitoring of lifestyle of students with special educational needs, the creation of an educational program designed for dormitory of secondary vocational school and the program's impact on quality of life. The work consists of several parts. The theoretical part describes the principles of a healthy lifestyle (healthy eating, physical activity, mental activity), special educational needs, the age period of 15-18 years, secondary vocational school and quality of life. The practical part analyzes the lifestyle of students at secondary vocational school in Soběslav. This part highlights the different attitudes of commuter students and students living in dormitories. The analysis is based on questionnaire my own creation. The results are shown in the graphs. For dormitory of secondary vocational school an educational program "A year in a dorm" was created. The program is aimed at a comprehensive understanding of health and healthy lifestyle. The influence of the educational process on the quality of life we investigated using a standardized questionnaire PedsQl. Data are evaluated by ANOVA and Tukey statistical method. In conclusion we disprove the hypothesis that commuter students have a healthier lifestyle than students staying at the dorms. We confirm the positive effect of educational program on quality of life for boarding students statistically significant in the group of girls. We also confirm that the effect of the program lasted three months
|
|
Feedback during the defences of the final works at art schools.
Bílková, Kateřina ; BENDOVÁ, Helena (advisor) ; POSPISZYL, Tomáš (referee)
Research of the feedback during the defenses of final works at art schools focused on new media. This thesis describes the process of defenses of the final and diploma works within six art colleges in the Czech Republic. The thesis emphasises observing the process of discussion after the presentation of artwork. Emphatic analysis of this year's final evaluation of practical work is carried out within each observed art studio. Both students and teachers express themselves to the process of the defense within this text. The text reflects the importance of this particular period and compares different approaches. In the resume of the thesis)the author advises some of the formal methods that can help to improve the discussion and defense itself.The author focuses on the importance of a comprehensive written evaluation from the beginning of the thesis.
|
| |
|
Acting in theater and in front of camera
Jansová, Eliška ; PLEŠTILOVÁ, Miroslava (advisor) ; PAVELKA, Tomáš (referee)
This thesis is about acting in theater or in front of camera.
At the beginning it is focused to these directions individually and later summarizes their differences, which include: what function the audience has; what options of movement the performer has; what style direction the actor uses; what the difference of collaborations between actors on the stage or in front of the camera have.It talks about the different approach of directors and self-expressions of actors and analyzes the different effects that each actor during their performance. It doesn’t only talk about the differences, but also includes the inter-connections of both styles.
The next part is focused on creating a character and comparison of current and passed actors that were acting in theater as well as in movies.
The conclusion is about my personal acting experience in film and in theater. It evaluates my work at the school theater DISK and also asses the transition to my advanced work.
|
|
Possibilities of cognitive development in preschool children
Černá, Klára ; Krykorková, Hana (advisor) ; Volf, Petr (referee)
This thesis aims to create an elementary task situation for preschool children, which would allow the development of cognitive functions and facilitate the child's understanding of relationships and connections between objects and phenomena. Task situation also reflects the wider social and cultural context where the process of learning and cognition takes place. Preschool age is a period when shaping the personality of the child and his cognitive apparatus necessary for preparation for school and future life.
|
|
Teaching, training and testing applicants for a license from the perspective of examiners
Rada, Josef ; Světlíková, Daniela (advisor) ; Pavla, Pavla (referee)
This thesis finds out current state of preparation and final exams of driving applicants. It is based on the needs of increase competence especially of young drivers. Before obtaining a driving license, every applicant has to go through education and training, which can be in Czech Republic done only by driving schools. When finished education and training the applicants have to pass final exam before driving examiners eyes.
The goal of this thesis is suggesting improvements, which would positively influent readiness of beginning drivers. The analysis of the legislation of the European Union and the Czech Republic are defined on the possible changes in the preparation and testing of applicants for a driving licence. uropean Union and Czech Republic.
By interviewing professional public came out consequences of previous legislative changes. To get required data a questionnaire was used driving examiners. The driving examiners judge the competence of driving applicants, so they can point out the drawbacks in drivers preparation. This information is taken to meet targets of this thesis. Biggest drawbacks came out in qualification of driving instructors. This thesis suggests improving preparation, continuous educating and regular examining of driving instructors.
|
guest ::
