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Corporate Identity for family business
Cerulík, Michal ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The aim of this Master´s Thesis is to describe importance and implementation of corporate identity for family business. The theoretical part describes specifics of family business and analyze the components of CI, namely : product, corporate design, culture and communication. Methodological part focuses on market research. In the practical part of this thesis, the process of CI implementation as well as formulation of company´s basic values, needed for its long term functioning, are proposed. Also the new slogan, corporate culture and corporate communication are proposed. Afterwards design manual is executed. This design manual covers following areas : company logo, corporate colors, corporate font, business card template, heading paper template, advertisement materials design. Besides that, the new company webpage is was created. This website will involve the visual of the company as well as will help to improve user interface for customers. In the summary, the steps leading to successful implementation are suggested to the management.
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The Old Kingdom royal funerary domains: new evidence from the causeway of the pyramid complex of Sahura
Khaled, Mohamed Ismail ; Verner, Miroslav (advisor) ; Bárta, Miroslav (referee) ; Altenmüller, Hartwig (referee)
The study at hand focuses on the royal funerary domains in the Old Kingdom and the role which these domains played in supporting the cult of the Old Kingdom kings, as well as their function in the economy of the state. The present study aims to bring together the information about the old and already published royal funerary domains in the royal and non-royal tombs, and present the newly discovered procession of funerary domains from the recently excavated causeway of the pyramid complex of Sahura at Abusir. Following a brief introduction to the pyramid complex of Sahura and its exploration (chapter 1), an overview is presented summarizing the old theories about different types of domains and their function (chapter 2). The following chapters contain a complete, chronologically arranged, overview of the royal funerary domains attested in both archaeological and textual evidence (chapter 3), and a description and analysis of the newly discovered funerary domains of Sahura from the causeway of his pyramid complex (chapter 4). The final chapter presents a new view on the problem of the royal funerary domains in general, based on the analysis of the newly discovered material (chapter 5).
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Logistics in BAEST
Krajčovičová, Lucie ; Pernica, Petr (advisor) ; Kulovaný, František (referee)
The thesis is focused on application of logistics in the company, BAEST, a.s. It consists of theoretic part, introduction of the company and description of the process of the product producing. Application part of the thesis is closely focused on two fields. The first one is system of evaluation and selection of suppliers containing the design of new system in this field. The second one is addressed to analysis of material flow connected with production of tanks with the goal of optimization of the flow.
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Czechoslovak Spartakiads as an example of abuse of sport within the totalitarian regime
Mikulecká, Marta ; Soběhart, Radek (advisor) ; Chalupecký, Petr (referee)
The thesis deals with Czechoslovak Spartakiads, which were held by the Communist Party every fifth year from 1955 till 1985 (with exception of 1970). Spartakiads were one of the symbols of the Communist regime, when thousands of gymnasts performed and created different figures by synchronized exercises of their bodies at the Strahov Stadium in Prague. Introduction of my paper is focused on description of history of mass gymnastic displays, which Spartakiads came from. I also indicate how and when Spartakiads originated, how they realized and who and how organized them. Spartakiads were very popular, that's why I describe in the paper, why and how the Communist regime succeeded to hold their popularity. Spartakiads became a tool of communist propaganda. So, I realize the difference in a public perception of Spartakiads and the official interpretation. I examine the transformation of a face of Spartakiad in time in my thesis. I compare its transformation with evolution of the Communist ideology. I evaluate the point and purport of Spatakiad in conclusion of the paper and I think about a chance of survival of Spartakiad in present time.
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Spanglish
Plutnarová, Petra ; Zavadil, Bohumil (referee) ; Mištinová, Anna (advisor)
Cílem této práce je načrtnout současný stav spanglish - jevu, který chápeme jako proces probíhající ve Spojených státech amerických na jedné straně a jako úkaz objevující se ve španělsky mluvícím světě ovlivněném angličtinou na straně druhé - z hlediska lingvistického a sociolingvistického. Zároveň zdůrazňujeme rozdíly mezi spanglish a jednotlivými variantami španělštiny v USA, přestože musíme konstatovat, že dělící čáru mezi nimi není možné umístit s absolutní přesností. Z důvodu špatné dostupnosti materiálu využíváme zejména příkladů sebraných A. Ramírezem a Beatriz Varelou, ačkoli používáme i naše příklady zaznamenané v Miami v září 2005. Tato práce je rozdělena na pět hlavních částí, kromě úvodu ji tvoří teoretický rámec, sociolingvistická situace, lingvistická část, závěr a resumé, to vše je doplněno o dodatek a použitou literaturu. Termín "spanglish" se používá od šedesátých let 20. století, tedy od doby, kdy se v USA zviditelnilo hnutí za práva mexických imigrantů, tzv. chicanos. Většina lingvistů považuje spanglish za dialekt, hlavně z důvodu absence kodifikace spanglish, přestože někteří, zejména Ilán Stavans, věří, že se jedná o nový jazyk. My v této práci vyvracíme, že by šlo o jazyk, hlavně z důvodu toho, že spanglish neprošla procesem kodifikace. Domníváme se, že spanglish je dialekt, ve smyslu...
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The transformation of traditional Russian cuisine within Russian eating tradition (introduction to the problem)
Pešek, Petr ; Chlupáčová, Kamila (referee) ; Uličná, Olga (advisor)
Jídlo je primární a základní životní potřeba člověka. Biologicky zdědil člověk po svých vývojových předcích eurifagii (všežravost) - schopnost konzumovat prakticky všechny druhy potravy. Stravovací typ všech lidských kultur se vyvíjel (u některých etnik ještě vyvíjí) v závislosti na způsobu opatřování potravy - od prvotního nediferencovaného loveckosběračského přes intenzivně lovecký až k zemědělsko-pasteveckému. Právě zemědělská revoluce znamenala největší proměnu v lidském stravování. "U všech zemědělských národů (s částečnou výjimkou severských kočovných pastevců) se stal hlavním zdrojem kalorií rostlinný škrob - v Evropě a Západní Asii hlavně pšenice a ječmen. Kromě toho se v převážné části Eurasie stala pravidelnou konzumace mléka a mléčných výrobků ". 1 Tyto základní zdroje škrobů a bílkovin byly po tisíciletí doplňovány dalšími plodinami - luštěninami, zeleninami a ovocem, šířících se z center vzniku kulturních rostlin.2 Charakter stravování byl vždy jedním z nejdůležitějších projevů etnicity daného národa. Protože je přijímání potravy jedna ze základních podmínek přežití, systém stravování se vytvářel již od prvopočátků vzniku a formování každého etnika jako výslednice denní stravy každé rodiny a každého jednotlivého člověka. Východiskem stravovacího systému všech vyspělých kultur je zemědělská...
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Psychosocial Help to Victims of Mass Accidents in the Czech Republic
Melková, Ludmila ; Vojtíšek, Zdeněk (referee) ; Mašát, Vladimír (advisor)
Psychosocial help to victims of mass accidents is quite a new term in the Czech Republic. Al though there exist subjects which are capable of offering such help, still, those are rather exceptions. The objective of this thesis was to explain what psychosocial help is about, where the emphases lie and to summarize selected pieces of experience with helping the victims of mass accidents within the Czech Republic and describe and offer principles which would lead to improvements in the forms of this help.
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Traffic lanes merging analysis and possible improvement measures
Mikolášek, Igor ; Ščerba, Marek (referee) ; Holcner, Petr (advisor)
The presented thesis deals with lane merging at lane drops. The theory of traffic flow is briefly introduced and put into the perspective of lane merging. Forming of queues at lane drops, the capacity drop and traffic flow behaviour at lane merging is explained. A review of existing measures at lane drops at work zones and elsewhere is provided. Measurements of traffic flow from three different locations are presented. The locations are introduced, the methods used for analysis of the data are explained and the results are provided and discussed. The capacity drop is confirmed and the first proof of concept of the later introduced metering system is presented. The behaviour of the merging drivers was found to have a significant influence on the merging capacity during congestion. Further, an overview of existing applications of traffic light in traffic flow control is provided and ramp metering and mainstream metering is explained. The new metering system for lane drops is presented including several possible modifications and extensions. Finally, the proposed metering system is tested in microsimulation software Aimsun. The simulations further confirm the viability of such systems. It brings significant capacity improvements and consequently even greater improvements of delays and travel times due to shorter queues.
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Re-Identification of Vehicles by License Plate Recognition
Špaňhel, Jakub ; Juránková, Markéta (referee) ; Herout, Adam (advisor)
This thesis aims at proposing vehicle license plate detection and recognition algorithms, suitable for vehicle re-identification. Simple urban traffic analysis system is also proposed. Multiple stages of this system was developed and tested. Specifically - vehicle detection, license plate detection and recognition. Vehicle detection is based on background substraction method, which results in an average hit rate of ~92%. License plate detection is done by cascade classifiers and achieves an average hit rate of 81.92% and precision rate of 94.42%. License plate recognition based on Template matching results in an average precission rate of 60.55%. Therefore the new license plate recognition method based on license plate scanning using the sliding window principle and neural network recognition was introduced. Neural network achieves a precision rate of 64.47% for five input features. Low precision rate of neural network is caused by small amount of training sample for some specific license plate characters.
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Business Valuation of Selected Company
Hradcová, Petra ; Hrdý, Milan (advisor) ; Kuchyňa, Pavel (referee)
The thesis aims to determine the value of the company Mlékárna Hlinsko, a.s. at December 31st 2014 at the nett value. The theoretical part deals with the definition of basic concepts and practices in the field of business valuation. In the practical part follows the introduction of the company in terms of its operations, history and ownership. The strategic analysis describes the current development of the market, its prediction and competitive position. This part continues with financial analysis, which aims to determine financial health of the company. On that basis, it is decided about the infinite duration of the company. There has been chosen yield valuation method. It continues with analysis and forecast of value drivers and a financial plan. It is followed by valuation itself.
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