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Anylisis of the marketing communication of the club BK Lokomotiva Karlovy Vary
Houdková, Jana ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
ANALYSIS OF MARKETING COMMUNICATIONS BK LOKOMOTIVA KARLOVY VARY SPORTS CLUB Objectives: The aim of this work is to analyze the current state of marketing communication with the audience and sponsors for women's basketball club BK Lokomotiva Karlovy Vary and propose a strategy for improving marketing communications. Methods: In this thesis were performed using the methods of observation and personal interviews examined subjects Results: An analysis of marketing communication club, thanks to which it was found that it is not good enough, and some elements of marketing communication is missing. Based on these findings, suggestions were made and recommendations for improvement of marketing. The designs were created, so that feasible and beneficial to the club. Keywords: Marketing, marketing communications, sports advertising, sponsorship, sports club
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Putting Chopin and the Rez together: multicultural features of Tomson Highway's work
Marešová, Jana ; Kolinská, Klára (advisor) ; Jindra, Miroslav (referee)
The thesis titled Putting Chopin and the Rez Together: Multicultural Features in Tomson Highway's Work focuses on the work of renowned Native Canadian playwright, novelist, and musician Tomson Highway. The paper analyses those features of his writing and music that express the idea of multiculturalism and hybridity. It discusses the nature of the characters in his work and the image of the central character of Native mythology, the trickster. The analysis of dramatic techniques and music shows the way Highway combines his Euro-Canadian education and Native sensibility. Highway supports and promotes the notion of multiculturalism by his work. It has helped him to find personal as well as creative independence.
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The marketing study of company Aquasvět Chomutov
Kučerová, Adéla ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The diploma thesis brings the marketing study of company Aquasvět Chomutov. The own thesis is about the theory that gave a basic data for used methods and processes. Includes basic terms of marketing used in thesis. In practical part there is an introduction of the subject of thesis Aquasvět Chomutov. There are analyses made for main analysis SWOT, for its use. These are financial analysis and the competition analysis and the analysis of surroundings. Thanks to given data from used analysis it was possible to make SWOT analysis that showed weak and strong points of the company. There was also the marketing research made to show the meaning of customers and the way how they look at the company. At the end of the thesis there are suggested actions for improving the customer meaning and the attendance of the studied subject and the conclusion of given data.
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Crystal chemistry of micas from České středohoří
Goll, Jan ; Skála, Roman (advisor) ; Rieder, Milan (referee)
Micas from České středohoří mts. have been studied by X-ray difractometry, ICP-MS and electron microprobe. The measurements of trace elements and REEs revealed very low tendency by normalization of chondrite reservoir and primitive mantle. The micas classifications were determined by Tischendorf (2007) and Rieder (1998) as Fe- or Fe-Ti phlogopites. The abundances of Ti are very high up to 0,46 (a.p.f.u.). X-ray powder diffraction revealed double layered polytype 2M1 with space group C/2c.
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Flea Market Kolbenova Market as Space, Market as Organism
Klouzalová, Pavla ; Pauknerová, Karolína (advisor) ; Novotná, Hedvika (referee)
My diploma thesis, Kolbenova "flea market" - market as a space, market as an organism, searches what is the nature of such a place as perceived by its visitors. I claim that the market can be taken to be an organism continuously reacting to incentives from both the market surroundings and the market participants. The perception of the market is determined by four main elements - space, in which it is being held, temporal aspect of the market and its influence on the changes of the place, the products being marketed and the participants themselves. Based on the analysis of the data gained mostly by the participating observation and semistructured and random interviews, I have concluded that due to the interacting nature of the four aspects the Kolbenova flea market is not a fixed subject, but is a constantly changing and reacting mixture of the four aforementioned aspects.
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determining Stroncia in biological matter by atomic absorption spectrometry
Horová, Anna ; Kukačka, Jiří (advisor) ; Klapková, Eva (referee)
Trace elements play an important role in human body. Thanks to the availability of modern technology, more and more attention is being paid to studying the concentrations of these elements in human tissue with respect to health disorders in people. Strontium is one of such elements. It has not yet been proved that its deficiency may cause serious health problems. However, this element is potentially toxic, especially after prolonged exposure. On the other hand, in low doses it has particularly favourable effects on the bone tissue, particularly in patients suffering from osteoporoses. This is why it has recently become one of the component used in an effective medicine - stronium ranelate - to treat osteoporoses. The aim of this theses was to introduce a method suitable for determining strontium concentrations and to determine Sr in: a) plasma and serum of patients treated with strontium ranelate b)serum of children up to the age of one year c)venous and arterial umbilical blood d)the liver tissue of laboratory rat A method of determining Sr in biological matter by means of flame and flameless AAS has been introduced. Plasmatic Sr concentrations in patients treated with strontium ranelate were found at levels from 30 g/l to 17757 g/l, urinal residue ranged from 0.17 mg/24 hour to 232 mg/24 hour. Based on...
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Travel stories of Adolf Hoffmeister. Postcards from China, Made in Japan
Stillerová, Jana ; Vojvodík, Josef (referee) ; Holý, Jiří (advisor)
Adolf Hoffmeister is animportant figure of Czech literature and art of the 20th century. He was an organizer of cultural life, ambassador , member of numerous organisations . He devoted his entire life to travel ling - even after the World War II , which was made possible only because he was a privileged member of government. In this period he became known as an author of books of travel about exotic count ries, to which a regular Czechoslovak citizen could not even dream of going because of several border restrictions. This paper deals in detail with and compares two books depicting his travels to the Far East : Post cards from China and Made in Japan. The content is two fold: on the one hand, it depicts parts which have strong communist ideological background and depicts the way how they work, but on the other hand it also brings attention to different parts which spring from Hoffmeister's broad interest in art and literature and thus became more accept able for a contemporary reader.
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Memory model for a human-like agent
Pešková, Klára ; Neruda, Roman (referee) ; Brom, Cyril (advisor)
In this thesis we introduce a model of episodic memory for a human-like agent, who is designed according to Gibson's theory of affordances. Episodic memory represents personal history of an agent. It stores memories related to particular places and moments, their storage and retrieval depends on subjective feelings and current goals. In this thesis we discuss the believability of the agent as well as some technical issues concerning memory size and memory access time. As a part of our work, we implemented a human-like agent with hierarchical reactive planning, including some features of Belief-Desire-Intention. The agent remembers only important things, i.e. things which passed through the attention filter. Thanks to this filter, memory size can be significantly reduced. At the end of the thesis we introduce results of some tests, which were performed in our prototype implementation.
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A comparison of the legal regulation of forest protection in the Czech Republic and France
Čeřovský, Martin ; Žákovská, Karolina (advisor) ; Drobník, Jaroslav (referee)
64 6 Závěr V závěru této práce se pokusíme shrnout nejvýznamnější shodné i rozdílné prvky obou právních úprav jak z hlediska formálního, tak i obsahového, materiálního. Vzhledem k tomu, že jak český, tak francouzský právní systém vychází z tradic kontinentálního práva, které navazuje na kořeny práva římského, nalezneme v obou případech řadu institutů upravených obdobně a rovněž formální zdroje poznání práva se budou díky totožnému vlivu shodovat. Nejinak tomu je i v případě právní úpravy ochrany lesa. Další skutečností, částečně ovlivňující obě právní úpravy bylo i uzavření dohody o přidružení mezi Českou republikou a Evropským společenstvím, jehož zakládajícím členem Francie byla, čímž se dovršila povinnost závaznosti acquis communautaire i pro Českou republiku a byl určen minimální právní rámec ochrany životního prostředí. 6.1 Shrnutí shodných a rozdílných rysů z hlediska formálního Zaměříme-li se, byť i jen zběžně na ochranu lesa ve francouzském právu s již minimální znalostí lesního práva českého, na první pohled jsou nám zřejmé rozdíly. Zatímco český zákonodárce upravil matérii ve formě zákona, kterým je zákon č. 289/1995 Sb., o lesích a o změně a doplnění některých zákonů (lesní zákon), ve znění pozdějších předpisů, stalo se tak ve Francii, jako i v případě většiny jiných úprav zásadnějšího významu,...
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