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Analysis of competition and on-line communication channels in sector Business Intelligence and Data Analysis.
Valentová, Tereza ; Vávra, Oldřich (advisor) ; Jašek, Pavel (referee)
The aim of the present bachelor's thesis is to do a competitive analysis, which lays emphasis on the analysis of on-line communication channels, to determine conditions of entry in the Big Data Market in the sector Business Intelligence and data analytics. The theoretical part deals with B2B research, Porter's model and marketing mix. Atributes of marketing mix are put in the context with use for competitive analysis, specifically for benchmarking. The focus is first on the differences between B2B and B2C market, then some rules connected with B2B research are described and compared with B2C. The most important part is Porter's analysis of five competitive forces, which serves as basis for determination of important players and rules in the sector. At the end marketing and communication mix is defined. The most frequently used methods of analysis are clarified in the framework of the aforementioned mixes. In the practical part the most important players in the sector are determined. The practical part also describes their force, rules and barriers which startup can expect at the entry on the market. This part also includes a comparison of selected rival companies based on the marketing mix and communication channels. The focus is primarily on on-line communication and presentation. In conclusion the sector is evaluated and successful communication techniques are defined. The bachelor's thesis serves as basis for strategic decision making for startup Asimplia.
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Methodology of building IS in service-oriented architecture environment
Hauptvogl, Roman ; Buchalcevová, Alena (advisor) ; Matiaško, Karol (referee) ; Richta, Karel (referee)
Service Oriented Architecture (SOA) together with Enterprise Architecture (EA) has became a main essence on the way to improve an alignment between business and IT representatives. The result of this alignment should be an increased efficiency of delivering IT projects in the company. Last decade it was the number one declined word in many companies. But most of them found out that SOA did not bring them expected results. The thesis deals with the methodology of building information systems and information and communication technology (IS/ICT) in SOA environment. It is a part of the research plan of the Department of Information Technologies of University of Economics in Prague. The main objective of the thesis is to extend the methodological framework MeFIS2 to add methodical pattern "Building IS in service-oriented architecture environment". In the analytical part of the thesis are presented and analyzed selected methodologies and standards focused on service orientation with aim to assist in the implementation of SOA into companies. A large amount of such methodologies and standards have been unveiled what leaded to a confusing information labyrinth. It's one of the reasons why standardization organizations gradually began to issue additional standards and methodologies to assist in the proper implementation of SOA into companies. The main part of work is to extend methodological framework MeFIS, so that it can be used to create a methodological pattern for building IS/ICT in SOA environment. The result of this section is to achieve the main goal to create a methodological pattern "Building IS in service-oriented architecture environment". In the practical part is the proposed methodological pattern applied in the real case study in the environment of telecommunication operator.
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Analysis of economic and environmental effects of detergents' compactation
Gregorová, Martina ; Vojáček, Ondřej (advisor) ; Slavíková, Lenka (referee)
This master thesis studies environmental effects of a detergents' compactation project. The theoretical part describes negative environmental effects of detergents' use and foreign initiatives having successfully led to decrease of these effects. The analytical part evaluates the information campaign focused on customer behavior and detergent dosage through a market survey. Lower detergent consumption is a prerequisite of a decreased negative environmental impact. Market data showing real detergent consumption are compared to expected development. Results of the market survey and the market data analysis show that a change in consumer behavior was not sufficient; and therefore, the compactation project was not successful.
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Suggestion of a strategy of a small and medium sized company in the area of consumer electronics
Švancara, Miroslav ; Šlechtová, Jitka (advisor) ; Bečvář, Martin (referee)
In the theoretical part, small and medium sized companies are described. In the analytical part, K+B Expert company was introduced by the author, as well as its competition. K+B Expert focuses on consumer electronics. It has 19 stores in the Czech republic -- it was a decision based on the strategic plan to expand its activities in the consumer electronics market in the horizontal network. The author chose Carlsbad region according to the situational analysis. A brand new store was to be created there, so all investment steps needed to be taken to set up a plain store, that needed to be supplied with all the necessary stock into the prepared racks and shelves. A marketing campaign followed together with the opening of the new store. K+B Expert used the marketing concept of its mother company network -- Expert CR. The marketing experts analyzed the effectiveness of several marketing tools. Leaflet was chosen as the most effective, since 55% of the survey respondents stated leaflet was the most effective in discovering that a new electronics store is to be opened. There were also advertisements on radio, on billboards and in newspapers. The cost of this marketing campaign exceeded the plan (the real cost was 836,500 CZK), it attracted more visitors than expected (a total of 8.560 visitors were attracted by the campaign). This has also impacted the sales, as the revenues were 9% higher than expected (totaled 4.36M CZK). Overall, the opening of the new store was a success and K+B Expert, s.r.o. can now look for a new region to expand with their activities.
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Strategic analysis
Bartuňková, Alena ; Krause, Josef (advisor) ; Přikryl, Jiří (referee)
The goal of this Master's thesis is to conduct a strategic analysis of the company ELIT CZ, to find its strengths and weaknesses, to identify opportunities and threats which could be expected in the external environment, and based on the information gathered to define strategic recommendations. Thesis consists of two essential parts. In the first one, named as a theoretically-methodological part, the procedures are explained and the theory of strategic analysis is described. Besides the basic definitions and explanation of related terms the most common tools of the strategic analysis are outlined and used in the second, analytical part. Gradually, the analysis of internal and external environment, internal resources and capabilities of the company and SWOT analysis are carried out. The analytical part is closed by the strategic recommendations based on the results of the strategic analysis.
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Development of HPLC method for assesment of stability of amorphous compounds
Číhalová, Daniela ; Solich, Petr (advisor) ; Sklenářová, Hana (referee)
Charles University in Prague Faculty of Pharmacy in Hradec Králové Department of Analytical Chemistry Candidate: Daniela Číhalová Supervisor: Prof. RNDr. Petr Solich, CSc., Prof. Seppo Auriola, MSc. Marko Lehtonen Title of diploma thesis: Development of HPLC method for assessment of stability of amorphous compounds Solid materials can be found in many diverse forms which are distinguishable by different properties. In my thesis, I focus on amorphous solids, their properties, significance, occurrence and, most of all, characterization. The most widely used methods are introduced and described, focusing on their practical use in characterizing polymorphic and amorphous compounds. During the preparation of an amorphous solid, rapid heating and cooling down occurs and therefore degradation can be expected. To prove thermal stability, an HPLC method has been developed and validated for the determination of concentration decrease of an active pharmaceutical ingredient in amorphous state of 8 compounds. The compounds (benzocaine, chlorpropamide, clotrimazole, furosemide, piroxicam, salicylic acid, thiosalicylic acid, and tolbutamide) were determined separately. The method was carried out on a reversed-phase column (1.8µm, 50 × 4.6 mm) maintained at 40řC. The mobile phase was acetonitrile-water containing...
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Practical Use of Data Mining Technologies
Uhlíř, Radek ; Pour, Jan (advisor) ; Zajíc, Ján (referee)
This bachelor's thesis maps available technologies of extracting knowledge from the raw data. These methods are globally known as Data Mining. Some of these methods are implemented in the second part - proof of concept of Data mining support in sales department. The aim of this work is to identify and implement suitable technologies for answering analytical questions and getting knowledge from data owned by business companies. It should help to improve and optimize business processes and resource utilization. Customer segmentation support and association rules identification are also expected. In the second part are identified possible weaknesses and problems during the process of implementation and deployment of these systems. The work should propose optimal methods of solving these problems or at least modifications in process of implementation to eliminate some vulnerability. The work is divided into two parts -- first is theoretical and maps available methods and second part is about implementation of project in pharmaceutical company. This solution was built using Microsoft SQL Server platform.
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French Drama in Czech Translation after 1989
Šimpachová, Iveta ; Šotolová, Jovanka (advisor) ; Brunel, Aude (referee)
The Master's thesis provides an analytic overview of translated dramatic texts from French to Czech after 1989. It focuses on the proportional representation of contemporary plays as well as on translators' work. The first part of the thesis gives a brief idea of contemporary French dramatic art and points out different expectations of French theatre spectators and readers in comparaison with the Czech ones. Subsequently, the specificity of drama translation and the role of translator in drama translation process is clarified according to existing theories. The main part focuses on analysis of list of the Czech translations created between 1990 and 2015 that are available to the public. As expected, drama publishing shows marginal and decreasing tendency and the majority of published authors are represented by classics. In general, contemporary texts prevail among theatre agency translations, most of which are represented by comedy plays. However individual efforts and projects help to broaden the image of French contemporary drama. Individual interviews with translators and publishers enrich the analysis with experience from professional practice. Key words: contemporary French drama, drama translation, dramatic text, role of translator, sociology of translation, translation production, drama...
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Analysis of the Activities of Tourist Regions on Social Networks
Srníková, Claudia ; Musil, Martin (advisor) ; Švanda, Pavel (referee)
The purpose of this essay is to carry out a comparative analysis on the tourism regions on social media and websites. And from this anaylisis we can provide results and suggestions for more efficient communication. In this theory part, we focus especially on tourism in regionalisation Czech Republic. This work is primarily focusing on tourism regions such as Morava and then we compare them to other tourism regions around in the pre chosen foreign countries. In the next step, we summarise today's marketing communication trends and its implication/use on social media. The methodic and analytical part focuses on four main socila media sites namely Facebook, Youtube , Twitter and Google+. The analysis was conducted in 16 regions in total, 4 representatives from Poland, Austria, Slovakia and Moravia. They used the number of fans, activities of fans and the types of contribution from two of the four previously social media sites. Thanks to this conducted comparison, it shows that social media is not being much used as expected in Morovian regions as in other specific foreign regions around the world on which we were focusing on.
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Internet Tools for Lifelong Learning in the IT Sector
Janková, Martina ; Jašek, Roman (referee) ; Roudný, Radim (referee) ; Slabý, Antonín (referee) ; Rais, Karel (advisor)
In the presented dissertation, there is, based on a given topic “Internet tools for lifelong learning in the IT sector”, expressed an appropriate coverage of created partial research tasks with an active solution of them at the Faculty of Business and Management, Brno University of Technology for branch Company Management and Economics, and that in accordance with the defined areas of research and publication activities. For systemic approach to the whole dissertation, it was defined area of theoretical perspectives and expressed methodology for addressing systemic models of education on Internet means and for that practical research work was chosen adaptable (“learning”) Company 1 as a reference (for solving individual practical research tasks) and a methodology of modern approach to modelling was created (“for modern management and information communication between systems”) and also modelling of a required adaptable (“directly also improving with modelling”) Internet (and intranet) environment of companies and its use in the process of lifelong learning of knowledge workers (“teachers”) of Company 1 and possible additional (“knowledge workers and users”) Company 2, 3, ..., m i.e. “businesses as other customers” and all that to actively create an adaptable and new space with the possible use of an evolutionary (“new and also modern and intelligent and self-learning”) means of information and communication technologies (ICT) both from the world and from the Czech Republic and especially new (and evolutionary perspective) Internet tools and resources for business management, lifelong learning in IT sector and necessary monitoring of demanded company's competitiveness operating in dynamically developing IT. By systemically solved modelling on computers, there is expressed an issue of appropriately selected internet tools in a competitive environment of companies, and also there is addressed by computer modelling a new approach to modelling leading to an anticipated modernization of modern electronic lifelong learning forms built on tools and resources of the Internet. The work also includes a creation of models on PCs allowing comparison of expected changes in competitiveness of companies reacting to the benefits of created methodology and that leads to an anticipated improvement in the quality of management and economics of companies in terms of relative improvement of their competitiveness. Solving of these modern issues is conducted based on an appropriate analysis of selected enterprises, corresponding to the solved topic and solved objectives of the work and also obtained information from publications in world information sources on the Internet and from virtual libraries of the world, publishing, seminars, proceedings and conferences. The results of system analytical approach to solving tasks and activities of the research work have been regularly published in articles of professional and peer-reviewed journals and also in conference contributions. In these research results, there is systematically expressed a new essence of solving interface of social and IT technical system with selected resources of internet tools for lifelong learning companies working in IT sector as a possible contribution into modern creation of self-learning organizations.
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