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Mixed-use building in Mikulov
Raszyk, Kristián ; Klimecký, Martin (referee) ; Gerö, Jiří (advisor) ; Hradil, Dušan (advisor)
This bachelor´s thesis is based on the architectural study made within studio work of subject AG033. The subject of the design is new mixed-use building in a gap site at historic centre of the Mikulov city, right below Mikulov castle and it´s castle walls. In terms of function, mixed-use building is used as an apartment building, which is divided into six apartments with size from 2+k to 4+1, including facility spaces. Next there are commerce services, which includes one commerce unit for rent, beerhouse with microbrewery, and wine bar, which uses existing wine cellar underneath the castle walls. In the back yard, there are located covered parking spaces for residents and commerce employees, which are accessible by passage. Mixed-use building is divided by architecture masses to multi-storey street section, which consist of two houses with different height, which are based on historic plots, and one-storey yard section. Street section is conceived as contemporary adaptation of traditional historic character of the city. Both houses of the street section have pitched roofs, made from ceramic roof tiles, with roof windows, which respects roof character of the Mikulov city. Facades are made of two coloured renders, which are divided by houses of the street section. Detailing of facades is made from coloured contrast lines, which are referring to traditional historical details. Yard section has flat green roofs, which helps to relieve mass from build-up area. Facades are made of brick strip tiling, which helps to fuse building with castle walls. The most prominent space is space of a wine bar, which is made on square floor plan, and it has big Czech vaulting with significant centre skylight. Whole design of mixed-use building connects city life in Mikulov city.
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The Proposal for the Development of a Mini-Brewery in the Form of Commissioning a New Production Hall in the Olomouc Region
Šebelová, Věra ; MBA, Jiří Pacák, (referee) ; Bumberová, Veronika (advisor)
This diploma thesis is focused on the issue of development of a craft brewery by opening a new production hall in the Olomouc region. The theoretical part includes literary research in the field of business development and growth management with focus on family business management, deciding on investments; and description of chosen analytical methods, which are used in the next part. The analytical part targets the partial evaluation in the selection of a suitable location, sources, finance and other key factors for the resulting design and the decision-making in various planned investments supporting the growth of a company. The design part consists of a selection and further elaboration of the chosen version of investment into the implementation plan including the evaluation of possible risks.
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Comparsion of marketing activities of beer producers on the Czech market in digital environment
Doskočil, Ondřej ; Halada, Jan (advisor) ; Koudelková, Petra (referee)
Bachelor thesis aims to clearly outline online marketing activities of selected regional microbreweries located in the city of Prague or close by. The aim of this paper is also to describe the communication activities of four thoroughly selected microbreweries and show the best communicating microbrewery in the monitored region. The first parts of the thesis describes the brewing segment, mentions the legislative limitations, that are specific for the segment and in the major part describes and compares the selected brands and their communication activities.
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Conversion of Vlněna boiling-room
Gebauer, Pavel ; Štikar, Jaroslav (referee) ; Nový, Alois (advisor) ; Donaťáková, Dagmar (advisor)
The Bachelor thesis deals with the reconstruction and restoration of the building which is part of Vlněna complex in Brno. Location, in which is the object situated, is undergoing an extensive/large modernisation. Almost all historic buildings of this industrial complex are being replaced with high-rise administration blocks which deviate from historical context of the area. One of those exceptions, is also the object of this thesis. It is a former heating building that supplied energy to a mentioned complex. The attempt of the design was maximal purification from contemporary and purely functional interventions in order to support the historical footprint which is a fundamental factor for revitalization of the remaining parts of the area. The building is, in its own way, a manifestation of its surroundings. The object was cleansed to its visible structure made of bricks and wooden beam ceilings. This is refering to a time when these materials were understood as an essential costruction of every building, until they were replaced with structures from reinforced concrete and transparent facades with purely functional approach, which is visible in this new vision of Vlněna complex. Considering the administration aspect of the rest of the area, the building with its functional usage is trying to stimulate life and by that add space for social facilities. The object poetically named “the centre of regeneration“ includes many ways of relaxation which is an integral element to a monotone activities of administration buildings. The lower parts of the building contain a social function in the form of mini-brewery with beer hall/cellar, and restaurant in second floor. The other floors then offer regeneration, mental and physical, from massages to yoga practice. The result of this thesis is a revitalizational boost of the area. The object, in its function and form, is an opposite of new modern part of the complex. However, the object should not be unders
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Optimization of the Marketing Mix of the Selected Company in the Slovak Market
Kučerová, Amálie ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of marketing mix of a Czech company that operates in an international environment and its optimization for the B2B market in Slovakia. In the introductory part of the thesis, the problems and objectives of this work will be described in details. The theoretical section is focused on definition of basic marketing concepts, marketing mix, analysis of the company and its surroundings. The following part contains the characteristics and analysis of the current state of the selected company and the Slovak market. The final part of the thesis contains a proposal for optimizing the marketing mix of an existing product on the market with the aim of expanding export options and increasing market share.
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Corporate desing pro začínající minipivovar
Zelinková, Zuzana
This bachelor thesis deals with the design of a unified visual start up of a small brewery. The theoretical part sums up the basic terms of management, marketing and proposes the unified visual style and the company design. The empirical part focuses on the competition and the future business analysis. It also deals with the corporate design and marketing communication. It contains the design of the company logo, web pages publicity materials, etc.
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Minipivovary - odvětví pivovarnictví v ČR
Hájková, Martina
Hájková, M., Microbreweries: the brewing industry in the Czech Republic. Diploma thesis. Brno: Mendel University, 2017. This master´s thesis deals with an analysis of the brewing industry focusing on microbreweries in the Czech Republic. The main of this thesis is formulation of strategies and recommendations for enterprises considering enter the microbreweries industry and also for microbreweries already operating in the brewing industry. For analysisng of the macro-environment and the mirco-environment was applies the PESTE analysis, analysis of the business environment and Porter´s five forces analysis. Subsequently, there have been defined opportunities and threats patterned on analysis of the external environment. The result of the thesis are the formulation of optimal strategies and recommendations for enterprises considering enter the microbreweries industry and for microbreweries already operating in the brewing industry. Recommended strategies are for example the acquisition of technological equipment, the technical assistance, the beer specials, the original beer packaging, the promotional items, the extensions for cider production and others.
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Pivní stezky v České republice
Červenková, Ivana
The aim of the bachelor thesis Beer trails in the Czech Republic is an investigation of the situation and level of quality of facilities, publicity and services of beer trails in the Czech Republic. As a part of this work, a definition of beer trails was set, which specifies beer trails specific parameters, and these parameters were used to analyse early identified beer trails in the Czech Republic. These beer trails have been analysed within a scope of each region of the Czech Republic. The theoretical part is based on definition of tourism, its divisions and trends. It is also focused on classification of the concept of beer trail and explains the role of the trails in the are of a region development and their contribution to the region. In addition, it describes the relationship between local products and tourism. The core part of the thesis focuses on the one hand on the analysis of beer trails in the regions in which beer trails were found and on the other hand, it contains a proposal for new trails and recommendations how to improve the quality of the existing trails. An output of this work is an overview of beer trails in the Czech Republic that meet the beer trail definition and their mutual comparison. In conclusion, the thesis assesses the beer trails current situation, factors of their establishment, potential of the Czech Republic for development of existing beer trails and potential for formation of new ones and relationship between prevalence of beer trails and a dynamic development of local breweries.
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Chování generace Y při nákupu piva z českých minipivovarů
Slobodová, Linda
This diploma thesis deals with research of purchasing behaviour of generation Y on the market of South Moravian microbrewery. The goal of the thesis is to identify the importance of packaging and etiquette in purchasing decisions, consider the information area of packaging, determine the existence of sex differences and the brand loyalty. Based on the findings suggest recommendations for microbreweries. In achieving the goal in quantitative form a questionnaire (n=684) and a quantitative research which combined eye-tracking experiment with deep interviews (n=38) were used. The goal was not only to identify the elements that are important to the millennials, but also to define the reasons for their behaviour.
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Sales promotion and advertising of microbrewery
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis aims on the marketing communication of Brněnská pivovarnická společnost s.r.o. focusing on sales promotion and advertising. The theoretical part deals with marketing, marketing communication and communication mix. Practical part analyzes the selected company, the current status and its evaluation. Final part is based on the executed analyzes and provides recommendations and suggestions to improve company´s marketing strategy.
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