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Problems of discipline in a preschool age
Vostřáková, Radka ; Křivánek, Zdeněk (referee) ; Uhlířová, Jana (advisor)
The assignment tries to qualify the problems of discipline in a preschool age. It analyzes means and methods, explains the basic concepts such as discipline, authority, reward, punishment, limits and morality which directly relate to the subject. Furthermore it occupies with the historical development of opinions on moral education and focuses on such people who brought new emphasis in the questions of discipline. The second part of the assignment, which is based on a wide questionnaire survey, attempts to clarify how the contemporary generation feels about discipline, respect to authority, rewarding and punishment. The survey was done between parents, grandparents, preschool teachers and preschool children.
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Marketing Communication in the International Marketing
Šíšová, Lenka ; Boučková, Jana (advisor) ; Vašková, Dana (referee)
Abstrakt: Marketing communication is one of the most culture-oriented tool of the marketing mix. The companies can use different strategies in the international marketing communication. These strategies must be based on the all-over strategy of the company. The general strategy is divided into particular strategies for divisions and departments of the company (marketing department, sales, production etc.). We observe two main strategies in the international communication of the companies -- globalisation strategy which tries to normalize all marketing communication activities through different countries, whereas the adaptation strategy forces the companies to think locally and act locally. Global company Sara Lee operates at almost all the markets of the world and owns about 80 different brands of food, beverages, body-care and house-care products. In Czech Republic Sara Lee owns a leading brand in tea market -- the Pickwick brand. The Pickwick brand is an international brand because besides Czech Republic it operates also on the other 7 markets in Europe and also in the United States. The tea market in the Czech Republic is very important for Pickwick Brand, because it is one of the markets where Pickwick enjoys the biggest success. The specifics of this market are based not only on the consumer behaviour and preferences, but also on the activities of the competition and also activities of the various sales channels of which the most important are the international retail chains. International communication of the Pickwick brand is based on the marketing strategy approved centrally. The communication strategy, positioning of the brand and tactical steps are decided by the managers of different countries together. We can see either normalisation features or adaptation features in the communication strategy of the Pickwick brand. The examples are the activation of the novelties of the Pickwick brand in Czech Republic or Hungary. Both countries have chosen a different concept of 360° idea, which they worked out in different activations. The Pickwick brand develops in long-term, and nowadays her goal is to strenghten its well-being segment (green, white and herbal teas), because this segment is the most dynamic one. Besides this segment the Pickwick brand could also focus on other, smaller segments such as teas for children. A large number of the products in originally "adult" categories prove that this segment is very interesting and attractive, too. The Pickwick brand has done alrady the ads focused on children, and that's why the brand could follow easily the communication schemes.
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Marketing strategy of non-profit organisation Chance for Children
Holá, Kristýna ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The bachelor's thesis addresses the application of marketing in nonprofit organizations using "Chance for children" a civic association as an example. The main aim of this work is to define marketing strategies in nonprofit organizations, the greatest emphasis are placed on communication strategy and partly on product strategy. In the practical part I introduce the chosen nonprofit organization as such, outline the range of their products and their current marketing situation. Based on the results of the survey the new communication and product strategies were designed.
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Application of Communication Systéms for Cihldren and Pupils with Congenital Deafblindness
Pavlíčková, Hana ; Housarová, Blanka (advisor) ; Štěpáníková, Alena (referee)
Rigorózní práce Hana Pavlíčková ABSTRACT The functionality of the communication systems for congenital delf-blind children and pupils Hana Pavlíčková, Mgr. Abstract: The topic of this thesis is the communication skills of children with congenital deafblind toward their parents and the next of kin in the pragmatical level of communication. There are two parts of this thesis - theoretical part and empirical part. The first one contains some definitions of the terms communication, deafblind and classification of the deafblind in the Czech republic and some foreign countries. There are also chapters characterizing deafblind child and the families caring for those children and describing the communication systems using by deafblind persons. The empirical part is based on qualitative analysis of 6 case studies. I am interested in communication skills of individual members of tested sample - with the emphasis on the change of communication systems according to the development and the intervention. I would like to find out the incidence of patterns and their forms trough this analysis. Obtained data are matching and put mathematically and also graphically in consequence the results. Key words: deafblind, communication, alternative and augumentative communication, communication system, communication skills,...
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The Danish System of Out-Of Home Care
Otřísalová, Kristina ; Vorlová, Marie (advisor) ; Koláčková, Jana (referee)
This dissertation tries to deal with differences and similarities in Danish and Czech system of out of- home care. It describes the system of out-of-home care in Denmark and compares some particular topics with the system of out-of-home care in Czech Republic. This comparison should serve as an inspiration for the Czech system, which in many ways needs to be improved. It may be a bit surprising, that the share of children, who are brought up in different kinds of out of home care is about the same in Denmark and in Czech Republic. Where these two systems differ is the balance between different types of out-of-home care. The Czech system still deals with a big amount of children in different types of residential care rather than in foster care or adoption. The other big difference is in the matter of how the systems are organised in general. Danish system seems to give bigger emphasis on the personal responsibility and ability to make a right decision about the future of a child or a young person, which is then not needed to be examine by another authority. Strong emphasis is put on the responsible work of each local authority. Danish system is also more systematical than the Czech one in the matter of social work with family of the placed child and systematic work with the child's case in general....
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Non-traditional Musical Instruments and their Utilization in Music Education Lessons
Pavlíčková, Jana ; Tichá, Alena (advisor) ; Kopřivová, Jitka (referee)
This bachelor thesis Non-traditional Musical Instruments and their Utilization in Music Education Lessons focuses on homemade instruments and common objects and deals with their usage in elementary music activities. The chapter about musical instruments aims to classify the non-traditional instruments and puts them into the context of traditional and children's musical instruments. A Few examples of homemade musical instruments are given. Afterwards, advantages and disadvantages related to production and implementation of handcrafts in education are discussed, while considering various criteria (accessibility, pedagogical, and psychological points of view etc.). An emphasis is put on Orff-pedagogy, which can work as the basis for music education, utilizing non-traditional musical instruments. At the end of the thesis, activities and games developing musical abilities (primarily rhythmic ability) via the use of non-traditional musical instruments are included.
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Image as a New Type of Reality
Aimová, Irena ; Bystřický, Jiří (advisor) ; Petříček, Miroslav (referee)
The text deals with the problem of the image and focuses mainly on evolution of different techniques of depiction and on transforming forms of visual representations. Images have a considerable impact on individuals and society because they can affect our ways of thinking and acting. They can also work as modes and schemes of visual perception and thus constitute our "image" of reality. Particular emphasis is given to contemporary transformation of the nature and function of images, as well as modes of reception related to new advances in communication technologies.
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Interdisciplinary Cooperation in Protection of Children-Witness of Domestic Violence
Kotalová, Vendula ; Vaníčková, Eva (advisor)
Domestic violence in the Czech Republic recently often discussed term . In the media we read articles with information for victims of domestic violence , as well as references to cases of domestic violence , Czech political representation involved the search for solutions to this phenomenon. Domestic violence has been recognized as a serious social problem. Yet still many areas that are not yet resolved to the extent needed . Domestic violence is generally referred to abuse and violent behavior , taking place between related persons living together in a shared apartment or house where one violent person obtains and maintains power over the other and kontrolu1 . This is the physical and verbal abuse , physical abuse , restriction of personal freedom, extortion , sexual abuse , threats , etc. One of the forms of domestic violence , domestic violence involving children ( official term adopted in 1998 ) 7 Which occurs in three forms : first, defined as such behavior parent -child relationship , which is filled definition syndrome of abused and neglected child , or a situation where the child committing violence on their parents , or to a situation where the child watches violence between their parents , ie . that stands in as a witness DN . The issue of children - DN witnesses can be regarded as the most...
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Cooperation with the biological family whose child is taken to the children´s home.
KŮSOVÁ, Hana
The bachelor thesis deals with the problem of cooperation of the biological parents of children who are placed in institutional care of the children's home Sazava. The theoretical part is dedicated to the foster care system with emphasis on placing a child in institutional care and upbringing as taking place under such conditions. This part is completedwith the theme of family redevelopment.The goal of my work is to approach this collaboration, its possible forms and possibilities, but also to identify the most common reason for children to be placed in institiuonal care at Sazava. To fulfill the research objectives I used case studies and document analysis
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