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Marketing on social media in travel and tourism
Lebedová, Barbora ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
Nowadays, social media are the current trend and more and more companies are implementing social marketing strategies. The thesis discusses the potential, opportunities and advantages of social media. Special focus is on the specifics of marketing in the tourism and travel industry. The goal of this thesis is to analyze and to assess the true potential in order to form recommendations aimed for the involved tourism and travel businesses.
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The use of social media in marketing of art museums and galleries
Petrová, Anna ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This thesis deals with the possibilities of using social media in marketing of art museums and galleries. Its aim is to present marketing in social media, in particular the functioning of Facebook Pages, to art museums and galleries. The theoretical part is devoted to social media, describes the most important ones and focuses on how to use them in marketing, with the emphasis on the social network Facebook. The practical part of the thesis is based on the statistics provided by Socialbakers, company that measures effectiveness of social media marketing, and presents an analysis of selected activities of both Czech and foreign art museums and galleries on Facebook.
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Possible uses of social networks for business support
Polák, Tomáš ; Molnár, Zdeněk (advisor) ; Trčka, Adam (referee)
The primary goal and the main purpose of this paper is to create comprehensive guide to practical use of social networks for business support. Firstly, the reader is acquainted with the definition and history of social networking, then different usages of them is presented. In the next section, focused on Facebook, the reader learns the basic rules for communica-tion on social networks and how to build a fan base. In the practical part, I describe my own work on managing social profiles and I present my personal experiences from my effort to build a good fan base on Facebook page. As a metric indiciating the success of my efforts, I chose values "reach" and "engaged users" used by Facebook itself.
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New media and social networks and their influence on the music publishing industry
Štěpánková, Lucie ; Riedlbauch, Václav (advisor) ; Kubaš, Mario (referee)
Bachelor thesis "New media and social networks and their influence on the music publishing industry" focuses on the role played by social media in the music industry. The aim of this thesis is to introduce new media and social networks and determine their positive and negative effects in the field of music while outlining how such media can be used in marketing music. First part introduces social media, describes the term and states its definition. Furthermore analyzes the differences of social media in comparison to other forms of media and focuses on the introduction of different social media types. The following section defines the music industry and focuses on its development in the 21st century. Final part discusses the use of social media in relation to music industry in the time of adapting to the digital age.
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The Usage of Social Media in Sport
Burian, Petr ; Pavlíček, Antonín (advisor) ; Juříček, Jan (referee)
This thesis deals with social media and their use in sport. The main objective is in the first part to describe the concept of social media and their types, and consequently their use by individuals in sports, sports clubs and the organization of sporting events. In the second part is the main objective to determine whether physical educational associations and sports clubs in the Central Region using social media and if so, what kinds of social media. This finding is based on own research with a focus on certain factors that can usage of social media affect. The two main objectives are followed by two additional goals. The first is to compare the use of social media in the USA and the Czech Republic, the other is creation of social network page on Facebook for physical educational association Sokol Vysoký Újezd.
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Building brand through social networks
Búza, Ján ; Lhotáková, Markéta (advisor) ; Jurek, Martin (referee)
This bachelor thesis is focused on building brand through social networks. Its main aim is to present opportunities that arise from expansion of social networks and to persuade the reader about their importance for companies. The first part of the thesis is focused on importance of building brand and new possibilities that are now available for businesses. Later it covers basic characteristics of social networks and main conditions that have to be fulfilled in order for strategy to be successful. The last part describes application of these principles on the example of Starbucks that belongs to the most successful companies in building brand identity through social networks.
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Propagation of accommodation through social networks
Vongrej, Maroš ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
This bachelor thesis deals with the practical use of social networks for the purpose of promoting accommodation facilities. The first part of the work describes the notions of marketing, internet marketing and its forms. The second part deals with the concepts of social networking, social media and social graph, which are the main subjects of this bachelor thesis. Third part describes and compares possibilities of social networks, which the author considers to be appropriate to use for accommodation facilities. The practical part is divided into two parts, where the first part summarizes the knowledge necessary for creating campaigns on social networks and the second part practically treats the process of creating campaigns for social networks for the case of accommodation facility. The conclusion contains an evaluation of all undergraduate work and the author's own opinion.
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Use of Social Media in the Communication Strategy of Film Festival Finale
Sloup, Ondřej ; Černá, Jitka (advisor) ; Jáchim, Ivan (referee)
This master's thesis has two main objectives. The first one is represented by the theoretical research of the current situation in the field of social media and the explanation of its marketing use. The potential of communication channels suitable for corporate presentations is described in detail thereafter, while most attention is paid to the following services: Facebook, Twitter, Google+ and YouTube. The other aim of the work is reflected in the practical part which focuses on a draft of the new communication strategy for Film Festival Finale in social media terms. These specific targets were chosen using the SWOT analysis carried out through an expert inquiry in the festival team. The final section is a guide for organizers of film festivals. This comprehensive social media tactics is divided into three phases describing the different activities of the marketer before, during and after the festival.
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Use of Twitter by Czech Companies
Škramlík, Robert ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
Companies constantly seek for new opportunities how to get closer to their customers and one of the actual way leads through social media. In this bachelor thesis, I am going to cover the environment of Twitter. Theoretical part of the work is focused on concept of Twitter, its potential for business activities and introducing tools for extending Twitter experience. In practical part, I am analyzing an actual use of Twitter by czech companies, especially their timelines.
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