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Mass Media and Their Impact on Leisure Time Activities of Secondary Shool Students
VÍTKOVÁ, Petra
ABSTRACT Mass Media and Their Impact on Leisure Time Activities of Secondary School Students Key words:media, television, internet, leisure time, teen-agers, value orientation, leisure time, non-profit organization This bachelor?s thesis deals with determination of basic terms related to mass media and their impact on leisure time spending of students at South-Bohemian secondary schools. This work is divided into theoretical and practical parts. In the theoretical part, basic terms are explained including media, mass communication, TV broadcasting and Internet, and their impact on teenagers. Furthermore, the thesis looks into value orientation and application of leisure time with teenagers considering media. In the practical part, I present survey results which are compared with theoretical and further practical findings. Priority of Internet in leisure time activities is particularly worth noticing.
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The Snuff music band marketing communications
Šorm, Jan ; Huml, Jan (advisor) ; Fejfarová, Martina (referee)
This graduation thesis describes marketing communication of czech modern-rock band
The Snuff, where author of the thesis is a member and composer of the band himself. At first, theoretical background in marketing is defined, especially significant attention is paid to latest trends in marketing communication including marketing communication on the internet and social networks. The practical part is focused on analysis of survey regarding buying habbits of the czech and polish fans of the band. Then pen and paper interview took place, which was done with czech and polish female fan of the band. Based on the findings, specific recommendations are proposed for The Snuff to improve their marketing activities. Also, The Snuffs most ambitious upcoming project called The Ultimate Price is analysed, whether is czech and polish fanbase interested in the project or not and also which direction should band take to finish the project successfully.
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Importance of communication elements for management
Nováková, Zdeňka ; Fiedler, Jiří (advisor) ; Stanislav, Stanislav (referee)
The diploma thesis deals with the importance of various elements of communication for work of manager. Communication is important and we use it in private and in working life. This thesis is divided into two main parts.
The first main part includes an overview of the solved problem that is treated on the basis of scientific literature listed in the bibliography. It contains an explanation of the concept and its management, management level, manager, managerial functions, managerial roles and leadership. Next is analyzed in detail the concept of communication, verbal and nonverbal forms and their further division. Finally there are elements of an effective communication, communication channels and the most frequent mistakes in communication.
The second main part includes data obtained from a questionnaire survey of managers. Follow their analysis and statistical surveys. In conclusion these results are evaluated.
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Promotion of selected company
Svatek, Jakub ; Švec, Václav (advisor) ; Lukáš, Lukáš (referee)
This thesis deals with one of the key marketing communication tool of Tesco company, which is a promotional leaflet. The aim is to evaluate how is visual design and user friendliness of leaflet perceived independently and in relation to competing leaflets. The first part defines the theoretical basis of the areas of marketing, marketing communications and marketing research. The following practical part of the thesis contains a two-phase marketing research composed of individual in-depth interviews, which is followed a survey. In conclusion, the research results are summarized. Based on the results proposals are recommended for possible improvements of the current version of leaflet.
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Potential of sustainable development of the Village
Uhlíková, Ivana ; Varvažovská, Pavla (advisor) ; Marcela, Marcela (referee)
This thesis analyzes the sustainable development strategy focusing on the environmental pillar and the subsequent evaluation of the implementation of environmental sustainability in Kladno. The main aim was to evaluate the active and environmental policy perspective of the city.
In the theoretical part are described various laws, documents and instruments relating to environmental policy and sustainable development. The thesis is talking about the area of interest, its historical development, demography, environment, social and cultural fields.
Using concrete examples it is recommended how the environmental management of Kladno could proceed in the future. The proposed recommendations are a result of analysis of all available information which include the needs and requirements of city residents.It is important to update Strategy of environmental policy and introduction of activities from the Sustainable Development Strategy SO ORP Kladno in to practise. Improving of public services and community cohesion. Establishment of school forums in primary schools.
The final part contains the results of a field survey. Questionnaires were handed and collected in combination with controlled interviews.
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Communication strategy of wood selling company by applying business model canvas
Toms, Petr ; Riedl, Marcel (advisor) ; Lenka, Lenka (referee)
The aim of my thesis is to define an issue of the business model Canvas now together with its implementation at the certain timber company tools with the help of tools like public relations, analyses of communication mix. In the theoretical part is described business model Canvas in detail and also defined the importance of communication in the market background including the marketing communication tools. In the practical part is with the help of business model analyzed and evaluated the current condition of communication mix at the certain timber company. Finally there are recommended the ways of improvement of the current marketing and communication system.
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Communication and public relations focused on protected areas in Southern Moravia
Sahánková, Žaneta ; Riedl, Marcel (advisor) ; Jarský, Vilém (referee)
Abstract
This work deals with communication and its kinds, communication with the public and marketing communication in relation to the forest, as a part of nature, to protected areas and their position in protection of nature. The aim of this Bachelor Thesis is to design a communication strategy and a communication mix of protected areas in southern Moravia for communicating with the public. Furthermore, the term of public relations and its life course are explained here. Another section of this work deals with selecting subjects from the region and with description of single selected protected areas in southern Moravia and their communications with the public.
Through a questionnaire survey there are researched students at two secondary schools and there is found out how the protected areas are perceived by students. Interviews with the educators to find out their opinion on the matter are conducted as well. The Thesis uses the analysis of communication strategies of protected landscape areas and a national park. Relevant suggestions for improving communication are accepted based on the final results of the research.
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Importance of communication elements for management
Pensdorfová, Tereza ; Fiedler, Jiří (advisor) ; Stanislav, Stanislav (referee)
The diploma thesis Importance of communication elements for management is divided into four main part. The first part is defines aims of the diploma thesis and methodological approach to reach these aims.
The second part is based on theoretical knowledges mainly of management. This part analyse in detail about manager work and especially about interpersonal communication.
The third part contain quantitative research among selected managers and processing primary data. This part provides summarized opinions and experiences of respondent.
The final part compile results of survey. Evaluation is completed by recommendation.
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Waste prevention and effective waste management in the selected company
Míšková, Markéta ; Mikulová, Vlastimila (advisor) ; Slavomír, Slavomír (referee)
From reason of protection environment, under the pressure of not only administrative, but economic measures too are firms trying to minimise the amount of nascent waste. Therefor is thesis focused to the analysis of waste economy, production and composition of waste in the company WITTE Nejdek in period since 2010 to 2015. There is evaluated dependence the amount of waste similar to communal on number of employees in the company WITTE Nejdek. Was done landscaping survey, what was focused to possibilities of reducing amount of wastes, to quality of recycling waste and to availability of collecting points in the company areal. To evalaution of current dondition of recycling wastes in the company WITTE Nejdek was done survey with employees, what was focused on awareness and knowledge employees about recycling waste in WITTE Nejdek. In these are proposed concrete measures, what could improve recycling of waste and make changes helping to reduce amount of waste. Proposals are suitable not only in terms of prevention to waste production, but economically too.
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Online Marketing Communication
Krůta, Pavel ; Pilař, Ladislav (advisor) ; Balcarová, Tereza (referee)
In the world of internet, there is increasingly growing importance of online marketing, which is necessary for the existence of the company, therefore the submitted work deals with on-line marketing communication for the e-shop with aim to increase the competitiveness of the selected e-shop on the market.
The concept of the work is based on processing the theoretical part, where is explained the meaning of marketing promotion and marketing communication including used marketing tools. This is followed by a practical part, where the task is to analyze the current state of on-line marketing communication of Lilian.cz e-shop, which is engaged in internet sales of Czech caring cosmetics. For this purpose the marketing tools for on-line promotion are subjected to research, on the basis of this research are selected tools, in which the e-shop has weaknesses or which are not used yet, although it would increase its level of promotion on the internet.
On the basis of this information is created a suggestion of on-line marketing communication, which would rectify identified shortcomings, expand portfolio of yet utilized online marketing tools and thus improve the position of the e-shop among others on the internet.
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