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Branding and rebranding
Pernikář, Václav ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The paper is focused on brand identity and its implementation. The main target
of the paper is to propose visual rules that could be used in companys communication
including the logomanual and brand tonality represented by the communication manual.
There is formed a theoretical summary and the issue of brand identity is discussed
in a context of brand building in the first part of the paper. Then, in a practical part of the
paper, is the paper focused on designing new brand for a small accommodation business.
The new new brand name, logo, company colors, fonts are designed. The author had
compiled the new logomanual and communication manual of the brand. There are few
practical applications of the new identity proposed in conclusion of practical part.
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Realization of farm with a focus on poultry
Hromjak, Milan ; Zita, Lukáš (advisor) ; Kovářová, Kateřina (referee)
This thesis deals with the origin of a family farm. By creating a business plan and issues connected with it, its priority is an organic poultry farm, which will produce poultry meat and eggs. Another service beyond the farm production will be creating conditions for a developing branch, which is agro-tourism and other services related to the operation of the farm, so that it leads to the economic development and profit.
The farm will arise by rebuilding of an old house with a large barn and adjacent 10ha of lands inherited from grandparents. There will be built a multi-purpose building called the poultry farm from which the poultry will have access to pasture. The property includes another 1 ha of forest from which the wood will be used as a building material and firewood.
The work is divided into two parts: theoretical and practical. The theoretical part especially focuses on explaining the concepts that are important to understand the business plan.
Then there is the legislation concerning the organic farming, a tangle of laws, public notices and regulations that must be followed in order to meet the conditions for the organic farming. An integral motivational service of the country and the European Union for farmers and not only for those who are environmentally-managing farmers, is support and grants for the years 2014 - 2020. A very important step not only for the starting farmers is a market analysis in the given branch, as well as a SWOT analysis that will show us the positive and negative aspects of the business. The conclusion of this section deals not only with the concept of agro-tourism, but also with its market position as well and possibilities of its use and further development.
In the practical part there is a description of a business plan and individual periods of the project including financing. Finances will flow from own and foreign capital, or the possibility to apply for support through non-refundable grants. The establishment of the farm will have an impact on the labor market, as there will be 5 newly created jobs and the community will fit into the wider public awareness thanks to the activities that the farm will develop for the purpose of product promotion and further development. Furthermore, there are itemized individual items that lead to the final evaluation of the effectiveness of the business plan. By processing the theoretical and practical part of the thesis the requirement of the thesis objective is met - to design a prosperous family farm focused on poultry keeping with a hypothesis if it is currently possible to be competitive while importing poultry meat and eggs from abroad. It can be concluded that the business plan is viable.
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Communication strategy of wood selling company by applying business model canvas
Toms, Petr ; Riedl, Marcel (advisor) ; Lenka, Lenka (referee)
The aim of my thesis is to define an issue of the business model Canvas now together with its implementation at the certain timber company tools with the help of tools like public relations, analyses of communication mix. In the theoretical part is described business model Canvas in detail and also defined the importance of communication in the market background including the marketing communication tools. In the practical part is with the help of business model analyzed and evaluated the current condition of communication mix at the certain timber company. Finally there are recommended the ways of improvement of the current marketing and communication system.
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The Most Holy Trinity as the Foundation of the Identity of Created Persons
HANKE JAROŠOVÁ, Světla
According to Scripture God created human beings "in our image, after our likeness". The likeness used to be conceived in terms of the rational nature human beings possess. Modern thought has come to conceive of the likeness rather in terms of being person, who receives her identity in relationships from others and at the same time mediates the others´ identity to them. The author presents the historical development of the concept of person as well as selected contemporary approaches, which she evaluates in light of the personal life of the Triune God as it is witnessed in Scripture and incessantly communicated in the liturgy of the church. She also presents ways of conceiving of created personhood she has attained in this light. Created persons are created in order to receive divine self-communication and to be able to participate in it, which they can in dependence on the one, who is the true revelator of God, as participation in his revelatory activity. By accepting their dependence, they become capable of acting freely through themselves and fulfill the task entrusted to them by creation.
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Communication and public relations focused on protected areas in Southern Moravia
Sahánková, Žaneta ; Riedl, Marcel (advisor) ; Jarský, Vilém (referee)
Abstract
This work deals with communication and its kinds, communication with the public and marketing communication in relation to the forest, as a part of nature, to protected areas and their position in protection of nature. The aim of this Bachelor Thesis is to design a communication strategy and a communication mix of protected areas in southern Moravia for communicating with the public. Furthermore, the term of public relations and its life course are explained here. Another section of this work deals with selecting subjects from the region and with description of single selected protected areas in southern Moravia and their communications with the public.
Through a questionnaire survey there are researched students at two secondary schools and there is found out how the protected areas are perceived by students. Interviews with the educators to find out their opinion on the matter are conducted as well. The Thesis uses the analysis of communication strategies of protected landscape areas and a national park. Relevant suggestions for improving communication are accepted based on the final results of the research.
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Importance of communication elements for management
Pensdorfová, Tereza ; Fiedler, Jiří (advisor) ; Stanislav, Stanislav (referee)
The diploma thesis Importance of communication elements for management is divided into four main part. The first part is defines aims of the diploma thesis and methodological approach to reach these aims.
The second part is based on theoretical knowledges mainly of management. This part analyse in detail about manager work and especially about interpersonal communication.
The third part contain quantitative research among selected managers and processing primary data. This part provides summarized opinions and experiences of respondent.
The final part compile results of survey. Evaluation is completed by recommendation.
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Online Marketing Communication
Krůta, Pavel ; Pilař, Ladislav (advisor) ; Balcarová, Tereza (referee)
In the world of internet, there is increasingly growing importance of online marketing, which is necessary for the existence of the company, therefore the submitted work deals with on-line marketing communication for the e-shop with aim to increase the competitiveness of the selected e-shop on the market.
The concept of the work is based on processing the theoretical part, where is explained the meaning of marketing promotion and marketing communication including used marketing tools. This is followed by a practical part, where the task is to analyze the current state of on-line marketing communication of Lilian.cz e-shop, which is engaged in internet sales of Czech caring cosmetics. For this purpose the marketing tools for on-line promotion are subjected to research, on the basis of this research are selected tools, in which the e-shop has weaknesses or which are not used yet, although it would increase its level of promotion on the internet.
On the basis of this information is created a suggestion of on-line marketing communication, which would rectify identified shortcomings, expand portfolio of yet utilized online marketing tools and thus improve the position of the e-shop among others on the internet.
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Importance of communication elements for management
Kopeckij, Alexandr ; Fiedler, Jiří (advisor) ; Stanislav, Stanislav (referee)
The thesis Importance of communication elements for management focuses on finding the importance of communication and communication elements, importance and use of communication forms, communicated content and channels of communication in the work of managers. The thesis is divided into a theoretical solutions and actual own work. In the first part, which deals with the literature review, there is information related to communication and management. theoretical solutions obtained in the literature research are subsequently reflected in the actual processing of the own work.
Own work is processed to determine the role played by communication and its elements in the work of managers. To obtain the necessary information has been compiled questionnaire, in which the questions were based on the findings obtained in the literature research. The data obtained were subsequently analyzed.
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Some differences in the biology and behavior of the species eastern gorilla (Gorilla beringei) and western gorilla (Gorilla gorilla)
Kotýnková, Nicola ; Kracíková, Olga (advisor) ; Tománek, Pavel (referee)
Genus Gorilla is divided into two species includes four subspecies and one subspecies unrecognized.
Gorillas are the largest living apes and and eight million years ago, as a line, they separated themselves from family Hominidae.
These populations are found in nine African countries and they are separated by forest Congo.
Their most developer sense is vision. The body is adapted for knuckle-walking and their limbs are adapted to grip, with moveable arms and long arms. They have a mighty body with a robust skull and teeth with bumps for processing a hard food.
Gorillas excel significant sexual dimorphism, which is characterized by variously sized body.
Thanks reproduction arises extensive diversity within species in different strategies that help increase fitness. Dominant males mate with sexually mature females, while males with lower status mate with younger females because they are not fertile yet. Compared to that family groups have only one silverback male with which the female mate.
There are substantial differences in eating habits between gorillas. Dietary differences between species and subspecies are caused mainly by food availability. Gorillas are considered for herbivorous and frugivorous animals.
Gorilla groups are polygenic. With one dominant silverback male a few females and their descendants, they form a cohesive group.
They create nest for sleeping every night which different in location and stage of construction.
They communicate with each other through the auditory, visual and chemical signals. They use approximately 102 types of gestures and 17 types of audio signals to communicate.
In wild gorillas using tools is scarce, therefore mainly used to get food from difficult sources most of its body. While gorillas in captivity use tools successfully.
To protect against predators, the female consort with males who protect them.
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