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Communication STrategies of Zapatist Movement in Chiapas
Šmausová, Veronika ; Křížová, Markéta (advisor) ; Opatrný, Josef (referee)
(in English): In this thesis I present the Zapatista movement and its media strategy. Further I describe its visual communication by means of a case study. After evaluating the significance of media strategies of the zapatista movement, I will prove that Zapatistas' media communication played a crucial role in the transformation of Mexican society in the late 90s and directly influenced the process of transition to democracy in Mexico. In the introduction I will explain how news photographs can be a source of exploration of the Zapatistas and I will introduce the basic hypotheses of my research. In the historical part of my introduction I will put the movement in the context with the political, social and historical development of Mexico and the state of Chiapas, where the uprising broke out in 1994 and I will explain the causes of the rebellion and introduce its goals. Before I describe the aspects of Zapatistas' communication, I will focus on the Mexican media environment so that I can link it with the media outlets of the Zapatista movement. I will describe in general terms media strategies and myths created by the movement. In the case study I will examine photographs of EZLN published in the magazine Proceso in the years 1994 and 2001, I will compare the Zapatistas' visual communication with...
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Visual presentation of presidential candidates on Facebook
Nykodýmová, Barbora ; Láb, Filip (advisor) ; Strejcová, Anna (referee)
This master thesis "Visual presentation of presidential candidates on Facebook" provides an image analysis of presidential candidates on social network in the period before and during the election in 2013. The theoretical part tackles the role of visual political communication, including image values and ideology, the relationship of the image and the text or media image research and seamlessly continues the formation of the political media image in modern political communication. The following quantitative content analysis analyses the context of the visual media image building within individual profiles of candidates, evaluates the work with images and text components, discusses the question, who creates the media profile of candidates and in combination with the qualitative image analysis reveals specific features of media profile building of individual candidates.
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Fluxusná Praha : the Visual Communication as a Driving Force in the Culture of Hybrid Flows. (The Ecology of Mind Applied to the Visual Context of Prague City)
Noera, Simona ; Marcelli, Miroslav (advisor) ; Zaccarello, Benedetta (referee)
This experimental research rises from the need to demonstrate how Bateson' s ecological model can be applied and expanded to visual communication. The purpose is to draw the relationships and mechanisms that create for us the world as an energetic vibrant and interconnected network in the contemporary culture, which is mainly based on visual communication, pursuing the goal of suggesting a theory for the metropolitan flows. This study is intended to be developed in two parts and has an anthropological - even if interdisciplinary - imprinting. The first part (narratively theoretical) will be focused on the main concepts of my research (creation of identity and avatars, social body, the city architectural body, relationships, non-lieux, visual communication, in-between, editing - mounting - bricolage, goods visual fetishism, visual anthropology, pattern) through authors the likes of Bateson, Canevacci, Simmel, Benjamin, Augé and more. The second part of this Prague city behave exploration will be evinced through the dialogic methodology (cf. Bakhtin), namely the narrative flow of voices that with the editing technique will create a polyphonic narration, proving my hypothesis.
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Fluxusná Praha : the Visual Communication as a Driving Force in the Culture of Hybrid Flows. (The Ecology of Mind Applied to the Visual Context of Prague City)
Noera, Simona ; Fulka, Josef (advisor) ; Marcelli, Miroslav (referee)
This experimental research rises from the need to demonstrate how Bateson' s ecological model can be applied and expanded to visual communication. The purpose is to draw the relationships and mechanisms that create for us the world as an energetic vibrant and interconnected network in the contemporary culture, which is mainly based on visual communication, pursuing the goal of suggesting a theory for the metropolitan flows. This study is intended to be developed in two parts and has an anthropological - even if interdisciplinary - imprinting. The first part (narratively theoretical) will be focused on the main concepts of my research (creation of identity and avatars, social body, the city architectural body, relationships, non-lieux, visual communication, in-between, editing - mounting - bricolage, goods visual fetishism, visual anthropology, pattern) through authors the likes of Bateson, Canevacci, Simmel, Benjamin, Bataille, Baudelaire, Augé and more. The second part of this Prague city behave exploration will be evinced through the dialogic methodology (cf. Bakhtin), namely the narrative flow of voices that with the editing technique will create a polyphonic narration, proving my hypothesis. This narration will be strongly supported by the monographic documentary film, titled "Fluxusná...
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Ohníček;changes in structure of magazine and in text characteristics between 1950-2001
Semecký, Jiří ; Končelík, Jakub (advisor) ; Wolák, Radim (referee)
The undergraduate thesis entitled "Časopis Ohníček: kvantitativní obsahová analýza vybraných pozornostních prvků 1950-2001" (Ohníček Journal: Content analysis of representation of selected attention-catching features in 1950-2001) deals with representation and role of visual attention-catching features in a children's printed periodical. The thesis describes a brief history and context of publishing the journal and with sensory perception of human organism with stress on visual perception, in connection with the process of attracting inadvertent as well as intentional attention. By means of quantitative content analysis it attempts at capturing the development of extent of representation of selected features with graphic significance in the journal, in particular of headlines and pictorial components, which immediately affect visual perception of the recipient and which are thus endowed with the largest potential to capture inadvertent attention through orienting responses. Such inadvertent attention may subsequently transform into intentional attention on the basis of the level of meeting individual expectations and interests. External form of respective contributions thus assists in awakening interest in their content. The development of the selected attention- capturing features is monitored...
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Autism and game
SEDLÁČKOVÁ, Karolína
This diploma thesis is called Autism and game and there are two main parts theoretical one and practical one. The theoretical introduction is based on general knowledge about autism, followed by important chapters of the thesis which are concerned on the visual communication, visual communication strategy in autism and compensation aids. The content of the practical part is the origin and solution description of the compensation aid suggested by myself the visual calendar for better orientation in the longer time space. In the conclusion of the thesis there is an assessment of the visual calendar use in practice. In addition there is a picture supplement.
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Company Presentation Using Animated Infographics
Zunka, Ondřej ; Skácel, Ondřej (referee) ; Smolíková, Lenka (advisor)
The point of this dissertation is a creation of motion graphics video which functions as an in-depth presentation of Visual Unity services. The output is a video of approx. two minutes in length which the company will make use of as an information basis for prospective clients during international conference participation and other new business initiatives. The result is a functional proposal addressing spectrum of areas throughout the company.
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VISUAL AND PUPPET´S THEATRE FOR A SPECIFIC AUDIENCE - THE SENIORS
Stará, Markéta ; NOVÁK, Vladimír (advisor) ; ŽIŽKA, Tomáš (referee)
The subject of this thesis is an elderly person as an audience. The thesis puts a question how to work with elderly people audience. Theoretical part introduces the subject of an old age. Term of an old age is defined from the psychological point of view and includes terms such as communication and memory. It also introduces with dramatic art visual conceptual projects that were concerned with an old age. It also introduces organizations that are concerned with social environment. The theoretical part discribes terminology of dramatic art and sources leading to selected visual and conceptual solutions. Applied part of the thesis contains a description of a process how the performance is created and its scenographical and dramaturgical conception. It also seeks a future solutions, how to work with a selected group.
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