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Selected quality mark for tourism
SEDLÁČKOVÁ, Magdaléna
The bachelor thesis explores the regional brand "ŠUMAVA - original product" associated in the Association of Regional Brands (ARZ).The brand guarantees the quality, uniqueness of the region, the origin of the region and environmental friendliness. The brand certifies products, services and experiences. The aim of the thesis is to find out consumer awareness of the brand. Another aim of the thesis is to find out the opinion on the brand from the brand holders. The questionnaire survey is used by the method of Quantitative research. The practical part characterizes the Šumava region and the brand, then there are described the results resulting from quantitative research. The conclusion of the thesis shows propasals that serve to possibly improve brand awareness.
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The Role of Trade Unions in Protecting Employees' Interests
HARTINGER, Dominik
The main goal of this thesis is the description of the activities executed by trade unions. Trade unions represent an important aspect of labor relations and can have a crucial influence on working conditions. The legislation of the Czech Republic lacks a comprehensive legal regulation regarding trade unions, which leads to general confusion. One of the points of focus of this work is the exploration of the general opinion of employees on trade unions and its comparison with their actual scope. Questionnaires together with controlled interviews with employers and unionists are used as the main source of information. The results of this thesis show that the majority of employees perceive trade unions positively, even though they cannot characterize their activities. The outcomes also point to the importance of work safety as one of the main interests of the unionists as well as the impact of economic trends on collective bargaining.
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Stress management in a selected company
PLZÁKOVÁ, Kristýna
The aim of the bachelor thesis is an analysis and evaluation of stress and stress factors in a selected organization and creation of suggestions for possible future changes regarding the improvement and reduction of stress in the company. The method of questionnaire filled in by company employees is used to identify the problems. The anonymous questionnaire focuses on a quantitative research and contains closed and open questions asked in a written form. It deals with issues such as stress factors or bullying in the workplace. The thesis presents causes and symptoms of stress and the possibilities to control and manage it. There are also discussed all kinds of bullying in the workplace, especially with the focus on mobbing and bossing. Last but not least, mental hygiene is also presented there.
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Czech sports television stations on social networks: comparison of private and public service channel
Nejedlý, Matěj ; Turková, Kateřina (advisor) ; Langer, Miroslav (referee)
The topic of the thesis is a comparison of Czech public and commercial sports television in the presentation on social networks. The thesis aims to map the current state of social network management of domestic sports televisions, their ambitions and strategies in this dynamically expanding segment. In the diploma thesis, social networks are placed in the context of the use of their potential in the field of sports marketing and their historical development. The main part of the work is focused on defining the correct hypotheses on the basis of which quantitative research is carried out on the Facebook social network. The hypotheses are divided into three main thematic blocks, the quantity of published contributions of individual televisions, their format and thematic focus depending on the telecast of a prominent sporting event are examined in turn. In the next part, the collected data is subjected to analysis. They also aim to support interviews with important representatives of both Czech sports televisions, which are carried out for this work and which are available in the appendices of this thesis. It turned out that Czech sports television stations do not have work with social networks as a priority. Social network administrators publish content primarily in connection with the broadcast of a...
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Medial Picture and Coverage of Homelesses During Covid- 19 Crisis
Dařílek, Jan ; Křeček, Jan (advisor) ; Soukup, Martin (referee)
The diploma thesis covers the media image of the homelessness of one year before the outbreak of the coronavirus crisis (March 1st, 2019 to February 28th, 2020) and one year during the coronavirus crisis (March 1st, 2020 to February 28th, 2021). The key part of the thesis is the research itself, based mainly on the foreign studies of Moira J. Calder (et al., 2011), Carole Zufferey (2008; 2010; 2014) and Mao (et al., 2012). In the text are summarized almost all studies related to the media and homelessness in the Czech Republic (Kadeřávek, 2016; Stuhlíková, 2011; Košťálová, 2013; Kronika, 2011; Balcar, 2014; Aujezdský, 2014; Malík, 2011 2018; Hejnal, 2012). The research method used is a quantitative content media analysis, the result is a description of the media image. Examined were the internet news articles of the three most popular public sphere media - ČT24.cz; iRozhlas.cz; České noviny.cz and three private sphere media - Novinky.cz; iDnes.cz; Aktuálně.cz. The diploma thesis firstly focuses on the first period, then the second period, in which it analyzes and compares the media image of homelessness between public and private media, and finally compares the media image of homelessness before the beginning of the crisis and during the crisis. This study provides a key element in studying and...
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Changes in socio-demographic characteristics of ANO voters and the territorial aspect of support in 2013-2017
Sviták, Matyáš ; Dvořák, Tomáš (advisor) ; Coufalová, Linda (referee)
SVITÁK, Matyáš. Proměna sociodemografických charakteristik voličů hnutí ANO a teritoriálního aspektu podpory v letech 2013-2017. Praha, 2022. 54 s. Bakalářská práce (Bc). Univerzita Karlova, Fakulta sociálních věd, Institut sociologických studií, Katedra sociologie. Vedoucí bakalářské práce Mgr. Tomáš Dvořák, Ph.D. Abstract The bachelor thesis deals with the change of socio-demographic, life-value variables and territorial aspects of electoral support for the ANO movement between 2013 and 2017. It is divided into three parts - theoretical, methodological and analytical. The theoretical part presents the most important features of populism, which are subsequently identified in the electoral strategy of the ANO movement. The movement's strategy is further discussed in detail; attention is also paid to past research on the characteristics of ANO voters. The methodological and analytical part focuses on the secondary analysis of data from the ESS international research project (specifically from 2014 and 2018). To determine changes in the characteristics of ANO voters between these two years, a series of analyses (chi-square tests, t-tests, binary logistic regression) were conducted using SPSS software to reveal the answers to the research questions - namely, in what ways do voters differ most, in what ways are...
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Examination of professional characteristics of workers of social and legal protection of children
Tirpák, Jan ; Veteška, Jaroslav (advisor) ; Kursch, Martin (referee)
Examination of professional characteristics of workers of social and legal protection of children The diploma thesis is devoted to the examination of professional characteristics of social and legal protection of children. The theoretical part deals with areas related to the chosen focus. In particular, these are questions concerning the general concept of personality, which represents the summary, connection or interconnection of character, temperament, abilities and constitutional characteristics of a person. An important chapter is also a theoretical description of the basis of the used standardized questionnaire survey, focused on the area and diagnostics of professional characteristics crucial for success in employment. The last topic deals with the issue of social and legal protection of children, the definition of an endangered child and the personal and professional preconditions of a social worker. The practical part consists of the results obtained by the BIP-Bochum personality questionnaire (Hossiep, Paschen, 2011). The aim of the research is to find out, find and compare differences in professional characteristics of a selected group of respondents. The research survey is conducted on a sample of 134 employees of social and legal protection of children, of which 15 are men (11%) and 119...
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Knowledge and attitudes of secondary school pupils on global climate change
Lacinová, Ludmila ; Rynda, Ivan (advisor) ; Pospíšilová, Tereza (referee)
These days, the global climate change is not only a very frequently discussed topic, but above all a threat to the entire planet. In 2009 Johan Rockström published the concept of the nine planetary boundaries that humans ought not to breach if they wish to preserve a safe space for human activities and avoid dangers of global significance. Nevertheless, three of these boundaries have already been breached and are currently in a critical state. The climate change is one of them and its breach is very serious. That is why this master's thesis is dealing with this important issue, which needs to be tackled on the global as well as the individual level since everyone's contribution, though small on the global scale, is necessary and it is vital that all take part in solving this global problem. The thesis is therefore focusing more specifically on the individual level, namely, the knowledge and the attitudes of high school students as regards the global climate change. The master's thesis is divided into four parts - the theoretical, the methodological, the empirical, and the discussion part. The crucial part of this master's thesis is the empirical part, which includes quantitative research in the form of a questionnaire survey among the pupils at selected secondary schools with different...
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The way CNN Prima News is perceived as a new news channel by the Czech audience
Eliášová, Tereza ; Jirků, Jan (advisor) ; Šimková, Karolína (referee)
This thesis focuses on the viewer reception of the CNN Prima NEWS news station. The aim of the research is to gain insight into the viewing patterns and routines that are repeated when watching this station. The theoretical part of the thesis defines the main studies on the topic with reference to experts and then introduces the CNN Prima NEWS station along with the viewership data. The next part of the thesis then discusses the methodology that was used for data collection and analysis in this research. The results of the thesis are obtained by using not only the viewership data but also a questionnaire survey and semi-structured interviews with a selected sample of respondents who watch the station. This research was conducted with the respondents in the spring of 2022. The data collected during the research is then analysed and categorized to make the thesis as close to its objective as possible. Several findings have emerged that provide a better understanding of how Czech viewers perceive CNN Prima NEWS. The thesis also includes appendices with the results of the questionnaire survey and transcripts of semi-structured interviews.
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Trade unions in the media discussion on coronavirus: a comparative analysis of the discussion in the Czech Republic and Russia
Pachina, Anastasiia ; Soukup, Petr (advisor) ; Dvořák, Tomáš (referee)
This paper provides a comparative analysis of the first year of the media debate on coronavirus involving trade unions. An analysis of the media debate reveals the position and role of trade unions both on the subject of coronavirus and in society in general. We chose trade unions in Russia and the Czech Republic for comparison. We analysed the discussion in Russian and Czech media sources. The findings of the content and network analysis are complemented by the results of interviews with trade union members in Russia and the Czech Republic. The study highlights the bargaining and deliberative role of trade unions in the Czech Republic, which tend to act in concert. However, in Russia the division between traditional and alternative unions has become even more pronounced during the pandemic. The study shows that traditional and alternative trade unions have different methods and approaches to dealing with situations and bargaining in tripartite contracts. In both the Czech and Russian discussions, there is a model of biocommunicability - public sphere. The model assumes that information about health is useful because it facilitates collective decision-making about public interest, where both citizens and policy makers make decisions. The model suggests that health issues are open to debate, even...
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