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Catastrophe in America: Critical Discoursive Analysis of Hurricane Sandy in Czech Press
Bednářová, Anna ; Švantner, Martin (advisor) ; Vávra, Martin (referee)
This thesis analyzes the way of presenting the catastrophe called Sandy in the Czech media. The motivation for choosing this topic was the ascertainment that the information about Sandy narrows only on the information about New York in spite of the fact, that this hurricane, sometimes called tropical storm or "superstorm" caused many injuries in the area of Cuba, Jamaica, the Bahamas and especially Haiti. The analysis is realized by force of critical discourse analysis of Norman Fairclough, because this method is appropriate especially for analysing mass media texts in the way of offering complex view from the level of social context, through the process of production to the language form of texts. Consequently, theoretical background comes from the methods and concepts of Norman Fairclough, from the definition of media discourse, which is oriented on new media, news and news values. The analysis is oriented on the most readable Czech online news and the on the news web pages of the Czech public service television and the Czech public service radio. The goal of this thesis is primarily the comparison between the way of reporting about the hurricane between the commercial and public service online news articles; revealing ideological and powerful aspects in the way of this reporting; and the...
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Media representation of social inadaptability - critical discourse analysis
Malík, Tomáš ; Vinopal, Jiří (advisor) ; Duffková, Jana (referee)
The theme of this thesis is a conceptualization of media discourse of social inadaptability on example of news reporting on the internet portal iDNES.cz. I am analysing various ideological resources and social conditions which may influence the existence and prevailing of this discourse type. My goal was also to answer the question which social groups and individuals are associated with this label and what characteristics are attributed to them by journalists. The survey examined media texts from 2006 to 2009 within theoretical and methodological framework of the critical discourse analysis by Norman Fairclough.
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United States and Europe: the causes of the origins and decline of the regional hegemony strategy
Přikryl, Pavel ; Plechanovová, Běla (advisor) ; Karásek, Tomáš (referee) ; Kovář, Martin (referee)
American policy towards European integration process has always seemed equivocal: on one hand it actively supported and encouraged the process, but on the other hand it tried to contain some specific European ambitions and steer the process in a desirable direction. The objective of the thesis is to offer a possible explanation of the long-term US policy towards the European integration and European region in general. The dissertation presents a hypothesis that the American policy towards Europe since the Second World War until current times can be explained within the theorethical concept of "regional hegemony strategy". The concept builds on neorealist and neoliberal interpretations of hegemony, which are applied to the process of formulation of American grand strategy. It identifies a set of independent variables effecting the resulting strategy and operationalizes the expected strategy into particular goals. The empirical part of the dissertation then tests the established hyphothesis in two ways. In the first part it analyzes the identified independent variables and tests the causality betwen their historical evolution and evolution of the American grand strategy, especially in relation to the European region. In the consequent parts, it focuses on the American policy towards the European integration...
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Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Reifová, Irena (referee)
ENGLISH SUMMARY The main objective of this dissertation was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to analytical methods in pursuit of finding the answers to questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
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The Fall of the United States as a Global Superpower
Vilímec, Tomáš ; Kozák, Kryštof (advisor) ; Ulík, Karel (referee)
The bachelor thesis The Fall of the United States as a Global Superpower examines the current position of the United States as the only world superpower. Since the end of the Cold War the United States of America is considered as the world hegemonic power. Nonetheless many circumstances have changed since then. The United states are obliged to finance the worldwide war against terrorism, they suffered the worst economic recession since the Great depression and their relations with other countries including their allies are not as bright as they used to be. Moreover their position is no longer unchallenged by other countries. Probably the most visible competitor is China which amazes the whole world by its powerful economic growth. Also other countries are experiencing their steep rise into the position of world power. This thesis will investigate separately the military, economic and political power of the United States and will try to answer whether the hypothetical decline of the United States could be real or not.
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Social work and its place in other helping professions from the perspektive of social workers OSPOD
HOJDAROVÁ, Markéta
This diploma thesis deals with social work and its relative position among other helping professions. Social work is described from the perspective of social workers at OSPOD (Department of Social and Legal Protection of Children). Social work is an interdisciplinary field, which means that social workers often cooperate with other professionals. Cooperation is executed in the form of an interdisciplinary team where it may happen that one of the professions dominates. The domination of one profession over another hegemony. The essence of hegemony is the desire for power while the oppressed group is able to follow the ideology of its own discipline only to a certain extent. Although social work keeps evolving, and so does the approach from the side of professionals, there are cases when social workers experience negative attitude. This is the reason why this thesis is focused on the standing of social work within other helping professions.The objective of the diploma thesis was to map the position of social work in other helping professions from the perspective of social workers at OSPOD. Was set one research question HVO1: What is the status of social work with other helping professions? To secure the integrity and completeness of information, two partial research questions were set and divided into individual categories. DVO1: How does the social workers OSPOD cooperation with the helping professions? DVO2: What factors affect the status of social work? The investigation found out that social work, particularly in the area of social-legal protection of children, is valued equally and social workers have an important role. Most informants had a positive experience with cooperation with other professionals. In case of occurrence of negative attitude, we cannot talk about hegemony but rather about the level of willingness to cooperate. It turned out that the personality of a specific professional affects the position of social work significantly, and equal standing is supported by the role of coordinator held by the respective social worker. The questioned social workers were aware of the changing attitude to social work from the side of professionals who realize the demands of social work and perceive this discipline as an equal profession. However, this fact does not apply to the public because, as the interviewed social workers confirmed, the public's opinion about social workers has not changed yet and it has retained the concept of "evil aunts" who take away children. The thesis can be used as an information material for social workers about their relative position among other helping professionals. It can also be a source of motivation in need to communicate the necessity and importance of social work to the public, but also to other professionals.
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The development of mutual economic relationships between the United States and China
Drugda, Zbyněk ; Jiránková, Martina (advisor) ; Erbenová, Monika (referee)
This bachelor thesis describes the development of economic relationships between the United States and China. The main target of the thesis is to confirm or disprove, whether China represents a threat to US hegemony and if the disparity in merchandise trade of goods between China and the United States with its impact on current account deficit may be one of the proves of this peril. Hegemony is a combination of soft and hard powers, therefore the thesis analyses economy and its competiveness, military power and culture attractiveness, in order to determine current and prospective global leader.
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United States and Latin America: The U.S. foreign policy and the need for a new direction
Torres Roldan, Alba Lorena ; Maslowski, Nicolas (advisor) ; Durrmeyer, Sébastien (referee)
No other region in the world has been more intervened by the United States than Latin America. An increasing interdependence between both in terms of trade, security and energy has grown along with a new reality. New political currents in Latin America have favored to recover the sovereignty and self-determination of their countries, while gaining independence from the United States preferences and mandates. The aim of this paper is to analyze the historical approach of the U.S. foreign policy to Latin America since 1945 as well as the implementation of them, with the purpose of evaluate the current scenario. A rhetoric vs reality approach is conducted showing the need for a more coherent U.S. foreign policy both in the economic and the security agenda.
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Question of U.S. hegemony
Štumper, Vít ; Jiránková, Martina (advisor) ; Žamberský, Pavel (referee)
The thesis deals with comparing China and United States in terms of their potential hegemonic status. A country can be considered as a hegemonic country only if it fulfills various attributes. Its economic leadership is defined by consistency of inner market and by generated imports. Those are supported by advanced financial market and national currency, which is also considered as a world currency. Institutional scope is summarized by privileged position of its army and it defines hegemonic country as a center of innovation and technological progress.
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Internationalization of the renminbi in the context of building the foundations of Chinese hegemony
Král, Ondřej ; Jiránková, Martina (advisor) ; Bejkovský, Jan (referee)
In the 21st century, the Chinese currency gradually gains its position in the international monetary and financial system. The pace of making structural reforms in China is accelerating. These reforms are supposed to start a new growth model of the local economy. The base of this development is the internationalization of the renminbi. It is among the means by which China wants to achieve sustainable growth and in a longer term attack on hegemonic position in the world economy. This thesis examines the extent to which the renminbi becomes the world's tender and the impact this fact would have on the layout of the world economy, hence on China itself.
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