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Return Decisions of Highly Skilled Migrants in Bosnia and Herzegovina after 2005
Andrlová, Anna ; Žíla, Ondřej (advisor) ; Šístek, František (referee)
Brain drain, or human capital flight, is a phenomenon which represents a society-wide problem in the post-Dayton Bosnia and Herzegovina (BiH). At present, more than half of the people claiming BiH nationality live abroad, out of which a significant part possesses tertiary education. Loss of human capital carries negative socio-economic consequences which hinder the country's development. On the other hand, brain gain, i.e. return of highly skilled migrants to their country of origin, might reverse some of the unfavourable effects. Nevertheless, the phenomenon of the return of highly skilled migrants remains under researched not only within the region of the Western Balkans, but also on a global scale. Although this type of migration has increasingly attracted the attention of many scholars from various academic and non- academic fields, contemporary literature on this topic suffers from limitations and tends to oversimplify the returnees' motivations to purely economic incentives. This study attempts to describe the complex factors leading the highly skilled migrants to return to BiH. Based on the 33 respondents' subjective preferences from the spheres of career, family and lifestyle, this work provides an insight into the decisions of returnees in the context of the developing Western Balkan country.
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Influence of omission neglect phenomenon on perception of product and brand
Chovancová, Michaela ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
This bachelor thesis, titled Influence of Omission Neglect Phenomenon on Perception of Product and Brand, deals with the modern and quite unfamiliar issue of omission neglect phenomenon in the Czech Republic. Omission neglect (ON) refers to lack of sensitivity to missing or unmentioned information. The main focus of the thesis is to summarize the existing complex knowledge about the phenomenon and to confirm whether the effect of ON is present in consumer behaviour of Czech customers. The thesis is divided into a theoretical and a practical part. In the theoretical part, I investigate the topic of consumer behaviour and decision-making in relation to the ON phenomenon. Next, I deal with the topic of heuristics and cognitive biases the ON is part of. Then, I offer a definition of the term, describe its historical background, the influence it has on the decision-making process, and factors which have the tendency to decrease the impact of omission neglect. In the last part of the theoretical section, I summarize the most important studies on the ON effect. In the practical part, I replicate a study from 2014 which deals with different intensity of the ON effect on respondents with high and low contextual cognitive level in a specific product category. The purpose of my study was to confirm the influence of...
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Factors influencing customer experience in context of new format retail stores
Brišová, Jana ; Koudelková, Petra (advisor) ; Jesenský, Daniel (referee)
The bachelor thesis "Factors influencing customer experience in context of new format retail stores" is focused on in-store customer experience phenomenon and on factors companies use in order to influence customers' purchasing behaviour and their decision-making pro- cesses. The theoretical part of the thesis explores, reviews and presents the theory on customer experi- ence, customer experience management, in-store customer experience and customer's internal responses to the marketing stimuli (cognitive, affective and physical) and customer's social interactions with other actors present in the retail store. By conducting a survey in a chosen new format retail store, the empirical part of the bachelor thesis then reviews the situation on the Czech market. It examines reactions, emotions, sensations and attitudes towards the retail shop- ping environment and subsequently analyses whether customer's loyalty is influenced by the character of those reactions.
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Alcohol and Decision-Making
LYGA, Michal
The bachelor thesis Alcohol and Decision-Making deals with various psychological theories exploring the influence of alcohol on the behavior and decision-making of an individual focusing on a phenomenon called Alcohol Myopia Effect (AME). The aim of this theoretical work is to describe from different points of view how alcohol affects the organism and the psyche of a man and how it changes his usual way of decision-making. The main part of the thesis is devoted to the AME theory which suggests that an intoxicated individual has a significantly narrowed his cognitive functions and thus important inhibiting cues are lost from his perception range and therefore may the individual behave in more risky or deviant way. The AME theory is discussed from several points of view and is compared with alternative theories examining the effects of alcohol on individual decision-making.
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Evaluation of the Effectiveness of Selected Investment and Assessment of Influence on Company's Financial Stability
KUČEROVÁ, Nikola
The aim of this master thesis is to evaluate effectiveness of an investment project of a hotel reconstruction and assess of its impact on the company's financial stability. The theoretical part of the paper contains general theoretical background of investment decision-making and long-term financing. This section describes the processes of the preparation and the implementation of projects, the individual methods of evaluation the effectiveness of investments and the characteristics of possible methods of financing. Further it emphasises the importance of respecting the risk in the investment decision making. The practical part focuses on the general characteristics of the company and its enterprising intention. A very important section of this thesis is the evaluation of the effectiveness of the investment project which is based on three options optimistic, neutral and negative. These variants are affected by the occupancy rate of the hotel. Also, the risks of the monitored investment will be taken into account and examined in more details. This will help with the resulting decision about the implementation of the project.
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Stories as a source of knowledge for decision-making
Kejzlarová, Nina ; Mládková, Ludmila (advisor) ; Dědina, Jiří (referee)
The aim of this Master thesis has been to summarize the current theoretical knowledge about the possibilities of using stories in management, especially their use as a tool for better and easier decision-making in a nowadays turbulent period, and to summarize the aspects explaining their positive contribution in this issue. In the practical part, the thesis focuses on exploring the use of stories by students of the University of Economics in Prague to decide on subjects and teachers. More specifically, the aim has been to find out how students are influenced by stories told by their colleagues in selection of subjects and teachers, how actively students use stories for obtaining and transmitting knowledge and information, in what form stories spread among students, which communication channel students prefer and why, what the quality of stories is and what the differences between Bachelor's and Master's students in those aspects are. The purpose of this research has been to demonstrate the power of stories in influencing individuals decision-making, applicable also to classical management in the corporate environment. As a research method, a combination of a quantitative and simple qualitative analysis in the form of the semi-structured questionnaire has been used. Based on the research, it has been found out that students do decide about subjects and teachers on the basis of others'stories, they do actively seek those stories and they do prefer personal narrative from friends, as this form has turned out to be considered as the most reliable for students, and also the one which will find the most consistent validation in what they will experience next. Students of Bachelor's and Master's studies differ in the selected communication channel and the activity with which they search for and use the stories.
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Aesthetical Approach to a Copybook
Pomajbíková, Dana ; Kafková, Helena (advisor) ; Kornatovský, Jiří (referee)
Dissertation called "Coppybook from the designer's point of view" follows some basic questions related to educational books for writing. Primarily it concentrates to a way of coppybooks approval - if the main stakeholder / decision maker is didactic, designer or editor. Author opens a question if the visual form could be changed. Tries to create a new design together with kids, suggests new illustrators and designers, compares domestic coppybooks with foreign onces, for example from Germany, Norway or USA. Last but not least author questions also other pedagogues, if they discuss the art funcionality of coppybooks and share an negative feeling of it. Key words: Coppybook for 1 grade elementary school, illustrators, writing, motivation, foreign text books, didactic, comics, senses, pupils of 1st and 5th grades, questionair, teachers of elementary school.
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Less is sometimes more: study of decision - making in the context of cognition, intuition and well-being
Schautová, Nina ; Bahbouh, Radvan (advisor) ; Blatný, Marek (referee) ; Lewicka, Maria (referee)
The goal of this work is to provide an overview of new trends in the research of decision-making, as well as offer practical guidelines for the practice of decision-making based on up-to-date knowledge. Theoretical part offers an overview of current developments and efforts in decision-making along with a critical perspective on the limited view of decision-making. I offer a new perspective on the purpose and goals of research in the area of decision-making with the aim to improve not only objective results of decision-making, but also overall well-being. I also revitalize intuition as a valid strategy for decision- making. Empirical part presents three research studies, which focus on various aspects of this new approach to decision-making. First focuses on time decisions, which are, unlike financial decisions, almost uncovered by decisional research. Second research builds on current work of D. Ariely and D. Gilbert and supports their thesis, that commitment plays a key role in decisional satisfaction. Last research maps our self- perception in decision-making and how it relates to our well-being. Key words: decision-making, intuition, well-being, life satisfaction, commitment
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