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Myth and Literature: The Werewolf
Benešová, Anna ; Ébert-Zeminová, Catherine (advisor) ; Šuman, Záviš (referee)
anglicky: Title of the thesis: Myth and Literature: The Werewolf Keywords: myth, literature, mythology, mythodology, mythanalysis, mythocriticism, werewolf Abstract: This thesis deals with the relation between literature and myth. Literature transcribes the myth from a language of symbols to the language of literature. This process limits the multiplicity of meaning and the variety of renderings of a myth but at the same time makes it possible to preserve the elemental message and make it comprehensible for the socio-cultural reality of the author and subsequently for the reader. The objective of this thesis is to show on the example of the werewolf how a myth works in literature. After researching into the domain of mythology and mythocriticism, Gilbert Durand's method, called mythodology, was chosen as the principal route to approach the subject of this thesis. Mythodology comprises of two phases: mythanalysis and mythocriticism. The method is used for the study of the myth of the werewolf in four literary works from the different periods and of the different genres. In the final part are studied and analysed some socio-cultural consequences of the psychological nature of myth and its transcription into literature.
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Feminism and Mythopoetics in Angela Carter's The Bloody Chamber and Other Stories and Nights at the Circus
Klepáčková, Michaela ; Chalupský, Petr (advisor) ; Higgins, Bernadette (referee)
The aim of this thesis is to present the specific notion of feminism and mythopoetics in the selected works of Angela Carter and demonstrate them on two selected works of Carter's, namely on the collection of re-visited traditional fairy tales The Bloody Chamber and Other Stories and the novel Nights at the Circus. The thesis also deals with chosen features of postmodernism these two works contain. In the first, theoretical part the author and her oeuvre is introduced, followed by the concept of postmodernism and its selected features. The second, practical part is focused on both books' analysis which attempts to establish whether and how the selected works show the features of postmodernism and to which extent it is possible to trace the notions of Carter's feminism and mythopoetics in them.
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Myth in American Advertising after 1945
Linhart, Marek ; Procházka, Martin (advisor) ; Roraback, Erik Sherman (referee)
This thesis is designed as a comprehensive analysis of the advertising discourse within some pre-set constrains. Specifically, the main area of interest is the realm of American print advertising after 1945. Within these limits, advertising is understood as a mode of language, the chief semantic unit of which is a form of Barthesian myth, a superstructure divorced from reality that supersedes de Saussure's semiotics of the sign. The bulk of this thesis is then a diachronic analysis of the development of these myths and their role as both mirrors and catalysts of a whole range of stereotypes, value hierarchies or fixed ideas firmly embedded within American collective consciousness. The primary materials for this analysis are then various specimen of the advertisements themselves, carefully selected because of their representativeness, influence or significance within the advertising realm. The main theoretical framework rests on Marx's understanding of the commodity as a certain type of fetish, Barthes's description of the structure and social function of the myth, Baudrillard's and Debord's theories on such notions as the society of spectacle, the reign of simulacra and hyperreality, Benjamin's understanding of the uniqueness of representation and its aura and finally McLuhan's detailed accounts of...
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Strategies of the brands Louis Vuitton and Alfred Dunhill in 2009: A Comparative Study
Maxa, Martin ; Hejlová, Denisa (advisor) ; Halada, Jan (referee)
The goal of this diploma thesis is to penetrate the surface of the haute couture fashion houses marketing communication and to describe the communicated content. In this publication the author wants to reach the symbols and myths which stand behind the luxury marketing. The exemplar for the attempt mentioned will be the advertising campaigns of the two world well-known fashion houses - Louis Vuitton and Alfred Dunhill. The first part establishes the theoretical fond for the analyses of luxury marketing. For that reason the Czech and the international general publications are being used. A necessary part of the opening is the presentation of the both fashion houses for a better grasp of the historical connotations and of the complex consciousness of their professional background and their promotional motivation. The second part analyses the images chosen with an application of the comparison and the description. The important component of this part is the confrontation of the analyzed images with the historical facts and the cultural realia which allow us to overreach to the analyses of the narration and to the disclosure of the metatextual structures.
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Al-Andalus and Mozarabs
Jun, Tomáš ; Hošek, Pavel (advisor) ; Heryán, Ladislav (referee)
In my thesis I deal with the question whether we can consider the social system of al-Andalus as religiously tolerant. I represent al-Andalus, the Iberian state, dominated by Muslims of Arab and Berber origin between 711-1492. I focus on the reign of the Umayyad dynasty from the 8th to 10th century called "Golden Age". I want to show on Mozarabes ("arabized Christians"), that the present view of tolerance in al-Andalus is distorted by its own history of myth. I also deal with reference to al-Andalus in the present, both among Christians and Muslims. Powered by TCPDF (www.tcpdf.org)
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C. S. Lewis and the Language of Modern Apologetics
Šmejdová, Barbora ; Novotný, Vojtěch (advisor) ; Červenková, Denisa (referee) ; Štěch, František (referee)
ThLic. Bc. Barbora Šmejdová Title of the thesis: C. S. Lewis and the Language of Modern Apologetics Abstract The dissertation thesis is devoted to the question of what kind of language we should use in contemporary apologetics to make Christian message communicable to unbelievers. This question is approached through the work of C. S. Lewis. After the introduction and biography of the author, the thesis provides the analysis of Lewis' gnoseological starting points. In this chapter, we are trying to show that Lewis is able to pay attention to the present accent on subjective perspective without getting trapped in relativism. The next chapter focuses on Lewis' theory of language. For his view, the theme of myth and metaphor is central. Together with Lewis, we come to the conclusion that human language is metaphorical, but we can still touch truth. This journey is not easy, though. To be able to make readers approach truth, the author has to live in truth. That is why the next chapter is devoted to the theological interpretation of imagination and shows that authentic Christian imagination is an integral part of each good apologetic text. The last chapter is focused on the genres of apologetics and, based on Lewis' work, presents their benefits and restrictions. Keywords C. S. Lewis; language of apologetics;...
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Sam Shepard: Buried Child
Filinger, Marek ; Josek, Jiří (advisor) ; Russell, Robert Alexander (referee)
One of the reasons for writing this thesis was to help readers and theatregoers better understand Shepard's plays and to let them see, at least partly, his intentions. Yet, to ask for a straightforward explanation or an unambiguous ending would mean to completely misunderstand the author. Samuel Shepard the playwright, actor, director, screenwriter, poet and musician as well as a cowboy and shaman - "a New World shaman" - is anything but a piece of cake. To know this much might be enough unless you plan to translate or direct one of his plays. And for these very purposes, I have decided to prepare a roadmap for understanding Samuel Shepard Rogers III. My goal was to show three main influences that helped to form Shepard's style. First, we will travel with young Sam eastwards all the way to New York in order to discover a brave new world. Only fifteen years later, we will set the sails in the same direction again, this time to accompany an unheard-off success - an Off-Off- Broadway show moving from San Francisco to New York to be eventually awarded the Pulitzer Prize. Unfortunately, this child prodigy we came with is dying; indeed, it is already a Buried Child. After twenty more years, Shepard will revise the text and claim that "it's now a better play". That is where our analysis starts. First, we will...
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J.R.R. Tolkien or "There to the roofs of the inspiration and back to the modern novel again"
Růžková, Johana ; Med, Jaroslav (advisor) ; Bedřich, Martin (referee)
The thesis focuses on insight, understanding and structuring of the prosaic work of J.R.R.Tolkien and on partial explanation of the sources of his thoughts and aesthetics. It means, above all, the old-Germanic myth, its medieval adaptation, the Christian themes, and the modern novel. Tolkien's theoretical reflections on the topic of myth and fairy-tale are outlined as well. Discussed are also the professional, reader's and literary reflections on Tolkien's work and therefore a general appraisal of this unique appearance in the frames of the modern literature.
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