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The comparison between regular sections in the magazine Tramp and in the magazine Puchejř
Šuhajová, Klára ; Osvaldová, Barbora (advisor) ; Halada, Jan (referee)
This bachelor thesis deals with comparison of regular sections of "tramping" magazine Tramp, published between the World War I and the World War II (so called the First Czechoslovak Republic period), and a modern magazine Puchejř. (Tramping in Czech and Slovak language describes a movement incorporating woodcraft, hiking/backpacking/camping and scouting, with a characteristic flavour of and styled on American culture, especially Wild West). Forms of the First Czechoslovak Republic "tramping" and present movement differ in many ways. I expected, that due to these differences, the content of these magazines from different periods will be divergent. The task of this thesis is to find and compare these differences. The thesis consists of two parts - theoretical and practical. The theoretical part deals with differences between the historical and present form of "tramping" itself, and "tramping" magazines. Practical part examines the articles in regular sections of magazine Tramp and magazine Puchejř using the method of content analysis. The 22nd volume of the magazine Puchejř and the first six numbers of the 3rd volume of the magazine Tramp were used as research samples. The research confirmed the hypothesis. It was partly proved, that the articles of regular sections of researched magazines are...
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Comparison of Narrative Methods in Features Published by Respekt and New Yorker
Janauerová, Barbora ; Hájek, Roman (advisor) ; Krobová, Tereza (referee)
The aim of this thesis is to analyse narrative strategies in the texts of the feature genre in two periodicals. Feature genre is longer genre of journalistic (opinion) character regularly used in printed world media, especially magazines. It is a genre which combines elements of two genres - report and analytical article. This thesis compares features in Czech and American environment, the latter being a more tradiotional for the genre. The two periodicals in question are Respekt and New Yorker. The choice is influenced by the fact that the chief editor of Respekt claims the medium to be inspired by New Yorker. The research method of the work is narrative analysis. Analysed categories are then narrator, focalization, description of a character and a alternating of the report and contextual parts of the feature genre. An important part of the work is analysis of intentionality of the use of certain type of narrators and focalization. Some of the narrative strategies, types of narrators and focalization used in the context of the journalistic texts influence the degree of objectivity/subjectivity of the narrative. Through analysis the comparison of the feature genre in Czech and Anglo-American journals is made, how they differ and what they have in common.
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Sofie Podlipská. Public Activities in the Light of Historical Documents
Oudová, Radka ; Štěpánová, Irena (advisor) ; Remišová Věšínová, Kamila (referee)
The master's thesis called Sofie Podlipská. Public Activities in the Light of Historical Documents makes a contribution to the history of Czech women's emancipation. It deals with Sofie Podlipská and her social, literary, and cultural activities. She is presented as an independent and creative woman who gained the respect of society as a writer and philanthropist and, at the same time, managed to combine motherhood with her career. Anthropological reflection of the life story of Sofie Podlipská in the context of her social activities is the substantial part of the thesis as well as the reflection of the key factors that helped shape her opinions, attitudes and viewpoints. The major part of the thesis is the description of these activities as reflected in historical resources that have survived in the Literary Archive of the Museum of Czech Literature and the Náprstek Museum of Asian, African and American Cultures. Research perspectives that open possibilities for future studies and the interpretation of existing archival documents of the Literary Archive of the Museum of Czech Literature and the Podještědské Museum in Český Dub are also significant parts of the thesis. KEY WORDS Sofie Podlipská, 19th century, self-reflection, ego-documents, marriage, family, emancipation, society, fellowship,...
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The role of media in formation of socio-cultural regulatives. Image of values, norms and cultural patterns in lifestyle magazines for women a men.
Herrová, Anna ; Hubáček, Ondřej (advisor) ; Opletalová, Lenka (referee)
This thesis concerns itself with the effects of media on socio-cultural regulatives. The work is divided into two parts - theoretical and practical. The first one describes the theoretical foundations related to mass media - their importance and power, their potential effects and how they can be analyzed. The work also deals specifically with printed media. The practical part is focused on the research. Two lifestyle magazines were selected, both of which are presenting values of the two main segments of the population (Elle for women and Maxim for men). The empirical part of the thesis thoroughly scrutinizes these two periodicals in terms of their content. This analysis led to the formation of hypotheses pertaining to customer behaviour and value orientation, most of which were verified thanks to the in-depth interviews that were conducted. Key words: media, influence of media, lifestyle, magazines
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Printed fashion magazines in the digital era demonstrated on Czech mutations of magazines ELLE and Harper's Bazaar
Pflegerová, Nikola ; Klabíková Rábová, Tereza (advisor) ; Hrabánková, Markéta (referee)
The focus of this diploma thesis is the development and change in printed media. It is aimed at fashion periodicals from their beginning to present time. Czech mutations of ELLE and Harper's Bazaar were chosen as specific examples. The thesis is divided into several independent sections. In the first one, terms and theoretical solutions are defined and later further examined. The theory of parasocial interaction is used to view the chosen media as if they were individuals able to establish relationships with their readers through social media. Media are also assessed as a constituent of an industry field, in which rivalries take place and therefore it is necessary to adjust to the changing technological environment. Next part of the thesis is an attempt to describe the development of fashion magazines with an extra focus on visual transformation as well as on the change of communication strategies towards readers. Situation abroad and in the Czech Republic is detailed. In the practical section, there is an attempt at answering the research question, what are the communication options and how are they used in the traditional printed fashion magazines in the online setting. This part is based on quality and quantity methods such as questionnaires, elite interview, descriptive analysis of web pages...
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Transforming of Revolver Revue (1990-2000) and its Critical Analysis
Korábková, Kateřina ; Čeňková, Jana (advisor) ; Köpplová, Barbara (referee)
The aim of this thesis named Transforming of the Revolver Revue (1990-2000) and its Critical Analysis is to describe the image and development of the cultural magazine Revolver Revue, including its supplement Kritická Příloha Revolver Revue during the first decade after the 1989 "Velvet revolution". Special attention is given to its literature reviews that largely determined the reception of of the magazine. Because the magazine was strongly influenced by its underground roots and the examined period of 1990s was full of remarkable socio- political changes the historical context, especially the developments of media and literature of that period, is discussed. To get an image of the magazine's role and its transformations as seen from the outside we describe how it was received by the contemporary press. The theoretical part focuses on issues of the conception of the literary criticism, which relates to the search for the role of criticism in the 1990s and it outlines the diversity of different perspectives, concepts and attitudes. The section dedicated to Kritická Příloha includes analysis of a few chosen reviews and aims to explore the form of criticism published in this magazine. The thesis also includes interviews with the chief editor of Revolver Revue Terezie Pokorná, and with Jáchym Topol,...
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The anglicisms in the function of journalese
Horáková, Markéta ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis primarily deals with anglicisms in magazines Bravo, Cosmopolitan and Popcorn in 1994, 2004 and 2014 in terms of linguistic, journalistic and pragmatic point of view. The thesis is divided into two main parts: theoretical and analytical. The theoretical part provides an interpretation focusing on the issue of acceptance of English loanwords into the Czech language, their work with them, their eventual integration into the language and stylistic force in the Czech articles. Finally, it takes into account the pragmatic aspect of the texts. The analytical part presents and explains specific examples of anglicisms in the selected magazines, works with adapting processes, and also shows its pragmatic and journalistic functions. On the basis of particular examples from selected magazines, the aim of this thesis is to describe the role of anglicisms in the texts, the way they are treated in the texts, how they are changed in order to serve the journalistic purposes, and how they influence the final form of media content, respectively the whole language system.
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Protectorate magazines and attachments of daily press for children and youth as a tool of Nazi propaganda
Suk, Pavel ; Köpplová, Barbara (advisor) ; Gebhart, Jiří (referee) ; Jiroušek, Bohumil (referee)
The work attempts to analyze manifestations and the possible impact of Nazi propaganda in two stages of the Protectorate of Bohemia and Moravia. As to daily press the children's annex of Národní politika (National Politics -the most widely read periodical) and Lidové noviny (People's Press - a prestigious and independent newspaper close to the Castle during 1st Republic) have been analyzed. As to periodicals published during the first phase of the protectorate (until the arrest of Prime Minister Alois Eliáš in September 1941) the magazine Mladý hlasatel (Young Announcer) and Dětská neděle (Children's Sunday Magazine) which began to be published in 1935 were chosen and analyzed. The second phase of the protectorate was tightly associated with the establishment and existence of the Curatorium for Education of Bohemian and Moravian Youth and therefore its periodicals Zteč (Charge), Správný kluk (Good Boy) and Dívčí svět (Girl's world) were analyzed together with Knihovna pro mládež (Youth Library) issued by the Curatorium later. The work's objective is to display ways of Nazi propaganda targeted at children and teenagers under 18 years of age. Powered by TCPDF (www.tcpdf.org)
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